28. November 2008

Redesign of Doodle

Doodle is a simple Web app that allows people to “find a date and time for a group event.” It’s free and requires neither registration nor installation. With over 2 million users a month, it’s one of the most successful Web apps outside Silicon Valley.

Usability Lab

iA was asked to redesign Doodle’s interface and brand identity. We began by evaluating the previous interface with a series of usability tests. Then we designed a sequence of updates that were checked and redesigned in a tightly coordinated evolutionary process between iA’s design team and the usability lab run by e&t in Zürich. This was the first time we developed a Web application in an environment so rich with usability testing. The high-approval rate of the previous user interface made the frequency of tests absolutely necessary.

Along with a few déjà-vu and “a-HA!” moments, we experienced some rather astounding results. The most surprising of which was the total failure of the calendar-UI standard as currently employed by Google, iCal, Outlook Express, and Doodle’s competitors. We would never have though that among the various possibilities, the current iFrame-esque scrolling div box would have delivered the strongest results.

After the initial few rounds of wireframes and tests, iA defined a modular design system for the Doodle brand that reflects its straight-to-the-point, user-oriented character.

Here are a couple of screens of the process, and how it developed:

Doodle Redesign Screens Doodle Home Page Redesign

And this is how it used to look:

Doodle 2003-2008

Ð

Contact

iA is a strategic design agency with offices in Tokyo and Zurich. For questions regarding our apps, please visit iAWriter.com. If you are interested in our services, please use our contact form.

Thank you

Your message was successfully sent.

Oliver Reichenstein Route Kamiya-cho Bld 5F 5-2 Kamiyama-cho Shibuya-ku Tokyo 150-0047 Japan