After iA’s founding in 2005, we have quickly made ourselves a name as information architects and screen typographers.

From working with major newspapers and building best-selling text editors we have gained rare expertise in the content creation process. Companies now ask us to structure content at its core:

Here is a list of our official projects since 2005, in reverse chronological order, showing how we have evolved over time:


The Guardian contacted us to help with the information architecture of their upcoming redesign. Learn more about our collaboration and the infamous iA container model on their beta site.

Burlingame, designed by Monotype’s Carl Crossgrove, features open forms and highly distinguishable shapes to aid legibility in environments such as in-vehicle displays. iA designed and implemented the microsite accompanying the font launch.

A beverage manufacturer running their own space program? That would be Red Bull then. In 2013 and 2014, iA retouched Red Bull’s exciting B2B Content Pool.

Supertext’s 450 selected copywriters, writers, translators, and editors create some of Switzerland’s finest copy. We designed their new website.

iA developed a new responsive theme KPMG for KPMG’s global blogging platform.

We provided concept work for the introduction of the Tagesanzeiger’s “New York Times” style metered paywall.


The newest addition to the Writer family, Writer Pro, is a professional writing suite that features syntax analysis and a simple workflow.

Contexte is a specialized online publication for European policy makers in France. iA designed the online journal’s new appearance.

iA helped the TagesWoche transition to its new online first publishing format.

The Heinrich Böll Foundation is an agency for green visions and projects, a think tank for policy reforms, and an international network. iA developed the design system for the Böll Foundation’s conglomerate of more than 60 websites.

The Jacobs Foundation is one of the world’s leading charitable foundations dedicated to facilitating innovations for children and youth. iA redesigned and implemented the foundation’s website.

Holtzbrinck Publishing Group has published everything from The Satanic Verses of Salman Rushdie to classics by Agatha Christie, Jean-Paul Sartre, Ernest Hemingway and John Updike. Their website was designed by iA.

World Intellectual Property Organization is the global forum for intellectual property services, policy, information and cooperation. The information architecture of the new website was built by iA. Visual design by Andy Clarke.

Open Systems AG provides global ICT security services including real time monitoring, controlling and managing of both networks and applications. iA redesigned the Mission Control Portal interface.

The Japanese Broadcasting Corporation NHK requested a 3-day screen typography and information architecture workshop with iA for their internal design team.

Finnova’s modular e-banking interface is used by over 100 banks. iA developed concepts, designs, and a prototype for Finnova’s future e-banking platform.

iA reviewed some of the core information architecture for an upcoming redesign of Tages-Anzeiger, the premier publication of Swiss media group Tamedia.

Freitag, a longterm iA client improved their editorial process and internal communication with iA’s analysis and conceptual input.

iA redesigned the website of Hosoya Schaefer Architects.

Interio is a popular home furnishing retailer in Switzerland. iA designed Interio’s online shop.


iA designed the corporate intranet of Ringier Axel Springer, a leading integrated multimedia company in Central and Eastern Europe.

Yandex is Russia’s leading internet search provider, and also offers various other services. iA provided a study on how to restructure the navigation across Yandex services.

iA provided German mass media heavyweight ProSiebenSat.1 with a redesign concept for TV websites, and a competitor analysis of OTT (set top box) interfaces.

iA provided popular Swiss food brand Betty Bossi with consulting and ideation for the digitization of cooking-centered product offerings.

iA helped Swiss global financial services company UBS with the restructuring and digitalization of internal financial communication.

Bluewin is the entertainment and internet service portal for Swisscom, Switzerland’s largest internet provider. iA set the underlying principles for restructuring the interface.

Otto is the world’s largest mail order company and one of the biggest e-commerce companies. iA provided a study in conceptual strategy and information architecture for fashion topography.

Süddeutsche Zeitung is one of the leading newspapers in Germany. Its SZ Magazin brings together lifestyle and quality journalism. iA designed the digital edition of Süddeutsche and SZ Magazin for the iPad.

iA optimized the information architecture and digital typography of the Swiss-German newspaper TagesWoche’s news site.

Ringier is the largest privately-held media corporation in Switzerland. In 2012, iA redesigned the Ringier corporate website.
Case study

Squirro is a novel social media monitoring tool. iA provided concept, structure and design.

iA redesigned the website of the Austrian supra-regional newspaper Salzburger Nachrichten.

iA delivered concept, structure, design, and front end implementation for the official web portal of Zurich.

Writer for iPad becomes a universal app, adding support for the iPhone and iPod Touch. Writer for iPad and iPhone goes on to receive an App Store Best of 2012 award from Apple.


iA performed a concept study “Newspaper of the Future” for Süddeutsche Zeitung.

Golem is a German news portal for IT professionals. iA is responsible for the complete redesign and rebranding. After the relaunch in May 2011, traffic increased from 7 to 10 million visits within the first year.

iA implemented, a website for the meadow on which Switzerland was founded in 1291.

iA created a concept study on “The future of TV” for German mass media company ProSiebenSat.1.

Sunrise is the largest privately-held telecommunications provider in Switzerland. iA reviewed the OTT (set top box) interface for Sunrise TV.

iA developed an Online TV concept for Sevenload, a German-based social video network.

MobiGlobe is a staged research platform for the Autostadt in Wolfsburg that addresses issues of global mobility. In collaboration with Hosoya Schaefer Architects, iA created MobiGlobe’s logo, and provided a website concept and design.

For Hoffmann-La Roche, a leading worldwide pharmaceutical company, iA designed an iPad UX patterns library.

Stories about brands and their creators by renowned journalists, with high-end photography – iA designed “The Brander” for Zurich’s branding agency Branders.

One semester on “Law and Society, Technology and Power” at Keio University, taught by iA Founder Oliver Reichenstein and Professor Catharina Maracke.

2011 sees the release of the Mac version of iA’s popular Writer for iPad app. Writer for Mac receives a Best of Mac App Store award from Apple.
IAWRITER.COM was redesigned by iA in 2011. The growth in sales performance returned the investment on design within three months.


iA Web Trend Map 5 Cosmic 140
case study

iA provided an interface redesign concept for VZ Netzwerke, at the time the biggest social network in Germany.

100,000 readers, 30,000 of them coming to Ferrara each year to meet the editors. This definitely called for a website with a special kind of user participation. One year after the redesign visits to the site had increased by 79%.
case study

iA created an HTML5 adaptation of Zeit Online for tablets.
case study

iA launched iA Writer for iPad. With over 700,000 copies sold, iA Writer is the #1 focused writing app in the App Store. It lets you keep your hands on the keyboard and your mind in the text.

For myspace iA provided a study on the future of the Myspace interface.

iA set up a global blogging platform for KPMG, one of the “Big Four” auditors and one of the largest professional services companies in the world.

For, one of Switzerland’s largest platforms for job seekers, iA designed and implemented a blog theme.

iA created the interface concept, structure and design for MyCube, a social media startup. (offline)


iA designed the website for the Jacobs Foundation research prize.

iA redesigned the Gynécologie Suisse website.

iA redesigned, the online platform of Kronen Zeitung, Austria’s largest newspaper.

iA Web Trend Map 4
case study

For Mozilla iA did several concept studies for the design of Firefox 3.2.
case study

ZEIT ONLINE is one of the biggest media portals in Germany. Since the redesign in 2009, ZEIT ONLINE has increased its visits from 10 million to 26 million per month in 2012.
case study

iA redesigned the website of the Zurich art gallery Stoeckeregg.

iA launched the iA³ template for WordPress and Big Cartel. It has been extensively featured in “Best of…” lists as an example of beautiful, minimal web design. Lots of people use it, the most famous being Sylvester Stallone.
iA3 Template for WordPress
iA3 Template for Big Cartel


iA Web Trend Map 3
case study

iA redesigned and rebranded Doodle, a free tool for simplifying scheduling.
case study

Tamedia is a leading media corporation in Switzerland. iA redesigned the interfaces of Tages-Anzeiger, Basler Zeitung, and Berner Zeitung. Since the redesign in August 2008, visits to the sites increased by an average of 79% every year.
case study


iA Web Trend Map 2
case study

iA redesigned Das Magazin for Swiss media group Tamedia. (offline)

iA redesigned FACTS as a Social News Network.


iA designed a print ad campaign for Gol, as well as the identity and interface of Piqniq, a social network for foreign families in Japan.

iA provided an information architecture workshop to Dendrite Japan Corporation, which provides product and service solutions to pharmaceutical wholesalers. Dendrite has since been purchased by Cegedim.

AIU is the Japanese branch of AIG. iA designed AIU’s product brand and redesigned the site’s Travel section with specific attention to information architecture, information design, and typography.


iA Web Trend Map 1

iA redesigned the Asoboo social network for The Plant. (offline)

The adventure begins on October 1st: iA is founded in Tokyo.


For questions regarding our apps, please visit If you are interested in our services, please use our contact form. If you are interested in joining iA, check out the job openings.

Thank you

Your message was successfully sent.

Oliver Reichenstein Route Kamiya-cho Bld 5F 5-2 Kamiyama-cho Shibuya-ku Tokyo 150-0047 Japan