iA Writer Presenter Pricing Support Downloads News

Author: Oliver Reichenstein

Being Boring: What’s Wrong With PowerPoint?

– Our meetings take too long, our presentations feel empty and no one pays attention. Tools like PowerPoint and Keynote shape the way we live and work, and boring slide presentations are part of the meeting theatre. Could better presentation tools help change the culture of never-ending boredom?

iA Writer 6: Now with Lasers

– In 2010, the original iA Writer introduced focused writing with Markdown. Twelve years later, iA Writer opens the doors to a simple and friendly knowledge management system with wikilinks.

End Procrastination

– The most influential companies in the world put all their energy into getting us to click, react, and consume. If you work on a computer, procrastination awaits you everywhere, all the time. How do you beat it and get things done?

On Apps and Coffee

– No matter how many times developers compare their apps to coffee... apps are not coffee. The question is not: How many coffees does an app cost. It's: How many apps does a cup of coffee cost? And the answer is: Apps are not coffee but coffee machines.

Do Presentations Make You Anxious?

– We’ve been locked away, a cabin in the mountains, working on the problem of presentations. And it’s time to invite a few more people around the fire, to participate in the process. What’s your perspective on the problem?

Apple cuts 30% commission to 15% for small developers

– Apple will lower its commission to 15% if you make under one million US dollars per year. For small developers, this is fantastic news and overall it’s a good step in the right direction. In the bigger picture, more steps need to follow.

Why is Facebook not Paying the Apple Tax?

– Why should Facebook—the biggest beneficiary of the iPhone, its tools, and its infrastructure—pay nothing, when small developers have to pay tens and hundreds of thousands of dollars?

How to Think Different

– This week we published two long posts on Monopolies, the Apple Tax, and Subscriptions. Both articles come to the conclusion that lowering the 30% fee Apple charges developers would benefit everyone. The tax is at the core of their Antitrust case, at the core of the developer's business model. And in the end, it is in our common customer's interest to lower it, because profitable development produces better software.

Subscription or no subscription? That is not the question.

– Companies selling apps via subscriptions use drama to sell: "Either subscription or we die.” As customers, we don't like to add more recurring payments to our monthly credit card bill. Begrudgingly we all accept subscriptions as a new reality. There is a limit to how many we can add to our credit card bill before we ask: Is this necessary? Is there only one business model for software, and, well, for anything now?

On Monopolies, Apple, and Epic

– Google has built a complete monopoly on search. Amazon uses the sales data of its resellers to continuously expand and solidify market dominance. Facebook copies the competitors that they can’t bully into being bought to keep their dominant market position. Apple is partying in antitrust land forcing its competitors to hand out 30% of its revenue. The game is rigged. And no one is enforcing the rules. Except for Epic, the maker of one of the most successful games of all time.

The Power of Style Check

– Style Check is like having a personal editor-in-chief on your device, carefully reviewing your text for redundancies, clichés and filler words as you type. It's simple, different, powerful, and available for Mac, iOS, Windows and Android.

Syntax Control, Individual Scroll, Snippets

– iA Writer for Windows 1.3 is the biggest update the platform has ever seen. It's available to download right now and comes as a free update for existing users.

Multi-window, Dark Mode, Content Block Flexibility

– iA Writer 5.3 is ready for iOS13. It now comes with multi-window support, Dark Mode, and Content Block improvements.

The Nice Place

– It seems the times of free online advertising for indies are over. Blogs are not what they used to be, RSS is about to be buried. Facebook is a commercial and moral nightmare, and so is Facebook's Instagram. On Twitter, our main marketing channel since 2007, our engagement is sinking year after year. On Google, VC powered startups steal our ad positions, and we're all too old for Snapchat or TikTok. So what can you do in 2019 to get the word out?

Music in Writing

– We make music when we speak. When we write, the music is in our head, and typing we play the drums. Being fully immersed in writing is like composing and playing music while we drum up our perceptions into letters, words, sentences, and paragraphs. How does it all play together?

“Ethics” and Ethics

– Facebook fishing for our email passwords, Roomba is hovering up all the data on our homes, Amazon is listening to our conversations for laughs, Tik-Tok spying on our kids. And that we see so much dirt on the surface makes it likely that under the surface it's even worse. The solution for all of this: "Ethics". Design ethics! Tech ethics! Business ethics! Ethics for AI!

Word and GitHub

– iA Writer 5.2 offers premium Microsoft Word export for markdown and lays the ground for a great iOS GitHub synchronization.

A Typographic Christmas

– The next update of iA Writer does some extreme typographic acrobacy. It comes with three variable fonts which give us 1000s of grades. This allows us to adjust the weight of the font depending on size, device and background color. Additionally, we adjust the line height and spacing depending on column width and type size. The crazy part is that you probably won't see any of this. But you might feel it.

Write to Organize

– Creating the latest update to iA Writer was a slow burn. Beginning with some basic maintenance and then improvements for the new iOS 12 and macOS Mojave, the Kraken was released in the final weeks of preparation. The all new Tags and x-callback-urls are so hip they'll take you to funky town.


– As the success of design has become measurable, it has transformed a handicraft into an engineering job. Not the master designer but the user is the arbitrator of good design. The key performance indicator is not beauty but profit. As financial and technical performance was gained, beauty left the stage. Now it feels like something is missing.

Designed in China, Assembled in California

– As China starts outdoing us economically, technically and strategically, we are turning Chinese, slowly losing the spiritual, cultural and political texture that made us different.

Eight Languages Wrapped in Wallpaper

– Both iA Writer for Mac and iOS are localized in English, German, Japanese, Chinese, French, Italian, Portuguese and Spanish. For this update, we've decided to add a little present: 17 beautiful wallpapers for your desktop, mobile phone, or tablets.

Take the Power Back

– You may have heard that the best way to deal with the “information overload” is to switch off your devices. To take a break from the Internet. Go for a run. Roll out the Yoga mat. Read a book. Talk to your friends. Switching off is good advice. But eventually, you’ll be back. How about changing? Changing from passive, to active. From scroll to search, from react to rethink, from like and retweet to write and link. Take the power back.

Die A Little

– Language has the power to make us understand others, to feel like others through time and space. To almost become someone else. Used as tool, computers can help us amplifying the use of language. But if we talk to them alone, they can extract understanding for commercial use and make us die a little.

Make Bots Identifiable

– Everybody that has an interest in influencing public opinion will happily pay a handful of Dollars to amplify their voices. Governments, political groups, corporations, traders, and just simple plain trolls will continue to shout through bot armies—as long as it is so cheap.

How does sending traffic to the App Store affect your App Store ranking?

– Sending too much traffic too the App Stores might negatively impact your App Store ranking.

Is Time Money?

– Bitcoin rose from 1,000 to 19,000 in a couple of months. Today it fell back to 10,000. If time is money, then what happened to people’s time? Is it lost?

Design is Political

– Everything around us is designed. Design shapes cities, gives form to houses, sketches and connects spaces; designers define our environment, our things, bodies and minds. Design is political.

Web Trend Map 2018

– The most important ingredient for a Web Trend Map is missing: The Web. Time to bring some of it back.

News from Facebook

– Step by step, Facebook has cut the news from its feeds. Yesterday, they confirmed that they will focus on content from friends and family while de-emphasizing news. How come? A brief history of the odd partnership between Facebook and the news industry and what it means for us.

Why we like distractions

– Just when it really matters and we should really do what we are about to do we are most vulnerable to distractions. How come? And what can we do about it?

The Ideal Paragraph

– You may have read or heard that the ideal paragraph consists of one thought. Clearly, there are various ways to begin and end a thought. One way is to start with a claim or topic sentence, offer examples for your claim, explain how your examples support the claim, repeat the claim in the light of the examples, and build a bridge to the next thought. It is not clear if the ideal paragraph has five, six, seven, a maximum or a minimum number of sentences, as it is not clear what one thought is, where or how it begins, and where or how it ends. On second thought, one could as well argue that every sentence consists of one thought.

Who serves whom?

– Artificial Intelligence is a complex riddle for all sorts of experts. It’s full of magic, mystery, money, mind-boggling techno-ethical paradoxes and sci-fi dilemmas that may or may not affect us in some far or near future. Meanwhile, it already shapes our everyday life. Things already go wrong. And no one is responsible. What can we do?

“Art at scale”

– The excerpts from recent Alan Kay emails are a gold mine. The text itself is a raw cut-up from a series of private emails. Kay argues that fundamental innovation and following objectives run counter to each other. Very much like art, fundamental research needs to be free from objective purpose.

Boom! Boom! Boom!

– In 2017, we gave you a major iOS rewrite, the complete redesign of Android and a new type of writing font. 2018 is going to be a big year for iA Writer. There is an upcoming update of the Mac library and a backup solution for iOS is under construction. Next, we’ll add a Windows version, web collaboration and a physical product to the family. What? When? How?

Duospace: In Search of the Perfect Writing Font

– Monospace is the typical choice that communicates writing. With iA Writer Duospace, we went a step ahead. After seven years of offering no font options to write, iA Writer now comes with a choice. Next to the monospace Nitti you will now find a brand new duospace font. Duospace?

Want to write? Here is how to get started

– “Only write when you have something to say.” It’s short and sound advice. Like “Think before you speak.” But, how do we know if we have something to say? Something to say *to whom*? Is there some other way than speaking to find out if we had something to say? Is there a formula?

iA Writer 5: From Raw to Cooked to Sushi

– Technology evolves from raw to complex to simple. From the fist to the hand axe to the hammer. From carts to the Model T to Tesla. From switchboard-operated phones to digital phones to smartphones. From SMS to Facebook to Messenger. From the crude to the cooked to Sushi.

UX Lessons In Game Design

– To spice up our monster essay on icons, we created an icon monster shooter arcade game. Planned as a one week hackathon, it turned into an amazing one year adventure. Here is what UX designers learned creating an arcade game.

Multichannel Text Processing

– In the classic era of word processing, text was born between MS Word and a printer. Today, it is written and edited on multiple devices and apps, then mailed, printed, copied, pasted, annotated, published, RSSed, shared and re-shared, using all kinds of tools and platforms. Stubborn proprietary file formats fail in this frantic new environment. Plain text does better, but lacks Rich Text’s formatting. Markdown could be our golden gun. If only it looked a little shinier!

Über Icons

– Icons sparen Platz. Icons sehen schick us. Icons geben einfache Antworten auf nervige Fragen wie: Kann man das alles etwas etwas frecher machen? Wie können wir da mehr Marke reinbringen? Womit peppen wir den Entwurf nun noch auf? Icons sind praktisch. Icons sind ein Segen. Wir ♥ Icons. Bis zum Wahnsinn.

On Icons

– Icons save space. Icons look crisp. Icons give quick answers to hard questions: How do we make it nicer? How can we brand it? How do we make it more fun? We ♥ icons. Until they start messing with our minds.

Information Entropy

– Will information technology affect our minds the same way the environment was affected by our analogue technology? Designers hold a key position in dealing with ever increasing data pollution. We are mostly focused on speeding things up, on making sharing easier, faster, more accessible. But speed, usability, accessibility are not the main issue anymore.

Putting Thought Into Things

– To get a good perspective, we start our projects with research. We go mobile first for prioritization, and we want all the content first so we can design in the browser… Unfortunately, the reality of web design follows a different stereotype.

Logo, Bullshit & Co., Inc.

– Everybody likes logos. Everybody wants their own logo. Everybody wants to make their own logo. Everybody has a computer and some fonts. Anybody can make a logo. What makes designers think they are so special?

Learning to See

– Learning to design is learning to see, an adventure that gets more and more captivating the further you go. A love letter to my profession.

«Die Spannung zwischen Nutzbarkeit und Ästhetik» (Webmagazin)

– Interview von Christoph Ebert für Webmagazin anlässlich der MobileTech Conference in München.


– iA WriterはMacネイティブアプリにおいて、初めてレスポンシブデザインを取り入れたテキストエディターです。しかしなぜ実現までこんなに時間が掛かったのでしょうか?

Das Ende der analogen Welt

– Im allgemeinen Sprachgebrauch ist «Digital» all das, was mit Computern zu tun hat. Aber was hat heute schon nicht mit Computern zu tun? Der Unterschied zwischen digitalen und analogen Geräten verschwimmt immer mehr. Wie sinnvoll ist es noch, von «digital» im Unterschied zu «analog» zu sprechen?

“Nichts war geplant” (Persönlich)

– Herr Reichenstein, kürzlich hat Facebook für die unglaubliche Summe von 1 Milliarde US Dollar das kleine Unternehmen Instagram geschluckt. Werden die Information Architects bald von Microsoft geschluckt?


– How do you deal with erroneous tweets? Not any erroneous tweets, your erroneous tweets. The tweets that you misspelled or, worse, that contain information you later discover is false, or a late night knee-jerk response you regret in the morning.


– ウェブサイトを作るときは、まずは本文のテキストを定義することから始めるものだった。本文の定義次第で、中心となるコラム(列)の幅が決まり、その他はそれに連なって自ら定義される。これは昔の話。近年までは画面の解像度は基本的に共通だった。しかし、今は様々な大きさのスクリーンや解像度に対応する必要があり、事情は複雑になっている。

Responsive Typography: The Basics

– When we built websites we usually started by defining the body text. The body text definition dictates how wide your main column is, the rest used to follow almost by itself. Used to. Until recently, screen resolution was more or less homogeneous. Today we deal with a variety of screen sizes and resolutions. This makes things much more complicated.

Follow-up to “Sweep the Sleaze”

– Our call to question the common practice of blindly adding social media buttons to every page got a lot of attention, and found many friends across the board. This proves we are onto something. Let’s look at some of the more critical reactions.

Sweep the Sleaze

– Promising to make you look wired and magically promote your content in social networks, the Like, Retweet, and +1 buttons occupy a good spot on pretty much every page of the World Wide Web. Because of this, almost every major site and brand is providing free advertising for Twitter and Facebook. But do these buttons work?

Kommunikation ist Knochenarbeit

– Der folgende Text über die Grundregeln des Bogenschiessens stammt aus dem sogenannten Shaho-Kun. Er lässt sich leicht auf die Kunst der Kommunikation übertragen.

Der Computer: Velo oder Hamsterrad?

– Werkzeuge sind Verlängerungen des Körpers: Die Brille ist eine Verlängerung des Auges, der Hammer eine Verlängerung der Hand, der Hut eine Verlängerung des Kopfhaars. Was ist ein Computer? Die Verlängerung unseres Geistes? Steve Jobs meinte, der Computer sei ein Fahrrad für den Geist. Eine schöne Vorstellung. Wenn man aber schaut, was insbesondere das Mobiltelefon mit uns macht, dann wirkt der zeitgenössische Computer eher wie ein Hamsterrad.

Improving the Digital Reading Experience

– There is a difference between checking Google Maps on your iPhone and asking a stranger for directions. It matters whether you listened to Beethoven’s 9th in a concert hall or in your living room, whether it plays from a vinyl LP or from your iPod. King Lear is not the same experience when seen at the theatre, studied on paper, or scanned on a Kindle.

“Why Simplicity Creates Great User Experiences” (DRT)

– Interview with William Channer for DRT, focusing on “the importance of keeping interfaces simple, why current websites are complicated and the pitfalls of research and why it's a good starting point to understand user expectations.” This is the unedited transcript of the interview.


– The idea: Look at the history, shape and sound pattern of each letter, sum it up in 140 characters, and collect a beautiful specimen for each letter.

Business Class: Freemium for News?

– I had a perspective-changing talk on the subject of pay walls with the chief executive of a big publishing company (no, I can't tell you who). He asked me what I think about pay walls.

Business-Class: Ein Freemium-Modell für Zeitungswebseiten?

– Der Geschäftsleiter eines grösseren Medienunternehmens hat mich kürzlich nach meinem Standpunkt zum Thema Pay Walls, diesen Online-Bezahlschranken gefragt. Worauf ich, wie üblich, mit Schema-F antwortete: Die Grundwährung von News-Websites sei die Aufmerksamkeit und nicht Moneten.

A Web Designer on Fukushima

– I'm not a nuclear expert. I am a 40-year-old Swiss web designer, with a degree in philosophy, living in Tokyo. And I'm a father of a two-year-old boy. I was nonchalant about nuclear energy so far, but recently, I've read a lot about it; it's hard to understand the discussion.

iPad: Scroll or Card?

– How do you navigate content on the iPad? Scroll or flip? In 1987, the biggest neck beards in tech held a conference on the Future of Hypertext and there were two camps, “Card Sharks” and “Holy Scrollers”. They had an epic battle over this question: Should you scroll or flip pages on the screen? Who won the fight?

Gap: Controlled Brand Demolition? No.

– There has been speculation about whether the Gap redesign was a super-dynamic marketing stunt, or just mere tomfoolery. If you know how plump most big corporations are, the answer to that seems pretty clear (tomfoolery). In the light of the recent run of brand redesign hullaballoos, it’s worth discussing whether scandalous redesigns help brand awareness or hurt brand image.

Can Experience be Designed?

– Do architects design houses or do they design “inhabitant experiences”? The bullshit answer is “They design inhabitant experiences”. The pragmatic answer is: “They design houses”. The cautious answer is: Architects design houses that lead to a spectrum of experiences, some foreseen, some not. But they do not design all possible experiences one can have in a house.

WIRED on iPad: Just like a Paper Tiger…

– First, the paper magazine was crammed into the little iPad frame. In the form of a PNG slide show. To compensate for the lack of interactive logic, this pretty package was provided with a fruity navigation.

«Gibt es die perfekte Webseite?» (Design Made In Germany)

– Interview von Ulrike Daraghma und Pascal Jeschke für Design Made in Germany. DMIG «wollte wissen, ob es die perfekte Webseite gibt, ob Online-Nachrichten-Magazine eine Zukunft haben» und wie wir uns «die Zukunft von Text generell vorstellen.»

Designing for iPad: Reality Check

– Over the last two months we have been working on several iPad projects: two news applications, a social network, and a word processor. We worked on iPad projects without ever having touched an iPad. One client asked us to “start working on that tablet thing” before we even knew whether the iPad was real.

iA’s 2006 Facebook Designs, Redesigned

– From December 2006 to February 2007 we were in touch with the product manager of Facebook. The prospective: Redesigning Facebook. Eventually. Since the contract was never signed, we kept our designs in the drawer. Until now…

Reuters, NYT und iA im Gespräch

– Am diesjährigen Media2010 Event in Sydney wurden Marc Frons (CTO, New York Times), Nic Fulton (Thomson Reuters) and Oliver Reichenstein über die Zukunft der Nachrichtenindustrie befragt. Die beiden Hauptfragen lauteten…

API for News? Reuters, NYT & iA Inc.

– Last week at Media2010, Marc Frons (Chief Technology Officer, Digital Operations, New York Times), Nic Fulton (Chief Scientist, Thomson Reuters), and I were asked several questions on the future of news…

Mit einem Blogpost am Rad der Weltgeschichte gedreht

– Am 12. Januar 2010 meldete Google in einem Blogeintrag wie ein Blitz aus heiterem Himmel, dass man eine "neue Herangehensweise" an China ins Auge fasse. Man sei nicht weiter bereit, die Suchresultate der chinesischen Google-Suchmaschine zu zensurieren.

What’s Next in Web Design?

– I’ve been asked by the Italian magazine L’Espresso to write an article on The Future of Web Design. Here is the (longer) English text.

Web Trend Map Video Interview

– I sat down with the video team of GaijinPot for a short interview about the Web Trend Map.

Can Experience be Designed?

– First, think of a number between one and ten. Then take a step back and look at the words “User Experience Design” as if you had never seen them.

Kenya Hara On Japanese Aesthetics

– What makes Japanese design so special? Basically, it's a matter of simplicity; a particular notion of simplicity, different from what simplicity means in the West. So are things in general better designed in Japan? Well, actually, it's not that simple…

Tell me again: Who Relaunched Krone.at?

– I got an email the other day from a young entrepreneur that asked whether we send out press releases. The answer is twisted: So far I have refrained from sending out press releases. But that might change…

The Value of Information

– When confronted with the necessity of offering news for free, editors are quick at pointing at the cost involved in news production. Which of course is beside the point. Information on the Internet is as common as snow in the arctic. You can't expect Eskimos to buy a snowman.

Future of Journalism: A Little Bit of Everything Please

– Recently, there has been a quality renaissance in the discussion about the economic future of journalism. While some are still touting the one miracle solution (usually alluding to Google’s business model and success), a lot of ideas have arisen that will probably make up for the economic future of journalism as a whole. Time for a summary.

The Spectrum of User Experience

– Designers are narcissists, programmers are nerds, and whoever wears a tie must be a jerk. Designers, programmers and business people love to hate each other. That's why we keep them separated…

Das Spektrum der Nutzererfahrung

– Eine fertige Website weist zahlreiche Aspekte eines Hauses auf. So lässt sich das Treppenhaus (sagen wir die obere Navigation) oft nicht mehr verschieben, ohne dass die Mieter (sagen wir eine Partnerintegration) gestört werden und das Fundament (sagen wir Drupal oder Typo3) bestimmt die Stabilität und das Entwicklungspotential des Gesamtgebäudes mit.

Kill Blog Comments?

– Blog comments have an innate communication problem: You can't discuss and moderate the discussion at the same time.


– ブログのコメント機能には、その性質故に不可避のコミュニケーション上の問題がひとつあります。議論に参加しながら同時にモデレータ(つまり、進行/管理役)の役割を果たすことが出来ないという問題です。

Social Media Marketing? Kaboom, Baby!

– "Social media marketing" is bullshit. If that upsets you, don't read the following text.

New and Dirty: Tweet Blogging

– We all waste too much time reading (and writing!) boring text. Here is one solution to the problem.


– 私たちは、つまらないテキストを読むことに(そして書くことにも!)時間を浪費しすぎています。そして、そんな私たちの問題を解決してくれるものを今回はご紹介したいと思います。

Web Trend Map 4 : 予告編

– 第1弾は半日、そして第2弾は1週間、第3弾に至ってはかかり切りで1ヶ月という製作期間を記録して来たWeb Trend Mapですが、今回の第4弾(2月リリース予定)につきましてはすでに前3作の総作業時間をも超過する大仕事になっております。

Web Trend Map 4: Die Online-Trends 2009

– In einem Nachmittag zusammengeflickt war die erste Web Trend Map, die zweite kostete uns eine Woche und die dritte verschlang bereits einen ganzen Arbeitsmonat. Die Web Trend Map Nummer 4, erscheinen soll sie im Februar 2009, hat bereits jetzt mehr Vorbereitungszeit in Anspruch genommen als alle ihre Vorgängerinnen zusammen.

webapp的死闘:Google vs Apple

– ウェブサイトが機能的にも審美的にもますますウェブアプリケーション的性質を帯びてきている昨今ですが、本日はウェブアプリケーションをスキニングの観点より分析していきたいと考えています。まずは手始めに、HTMLスキン対デスクトップアプリケーション・スキンという二つのアプローチの比較をしてみましょう。言い換えれば、Google対Appleです。


– 多くの方よりご質問をいただきましたので回答させていただきますが、みなさまのおっしゃる通り、ものを書くのをやめたわけではございません。書籍の方も、未だ作業中です。また、ブログも続けておりますが、こちらは書籍としては出版しないことにいたしました。何かを書く度に森林破壊に加担しているような気分になるのは、私の執筆生活における精神衛生上、望ましくないと考えるようになったためです。

Japanisch für Anfänger: Too Mutchi

– Das Internet ist reich an Text und arm an Qualität. Drei japanische Tricks, um Zeit und Nerven zu sparen.

The Age of Digital Baroque

– After all, blogging is over now, isn't it? Very probably so.

Webapp Death Match: Google vs. Apple

– With websites turning more and more into web applications, functionally as well as aesthetically, it'd be interesting to look at what makes a Web app work in terms of skinning. We start off by comparing two different approaches: HTML-skin vs. desktop-application-skin. In other words, Google versus Apple.


– 噂の14歳のビデオ・ブロガー、フレッド君のファンが4,500万近くに到達したそうです。しかしながら、セス・ゴディン氏やロバート・スコーブル氏はこの成功の秘訣を探るどころか、彼の偉業にずいぶんと冷たい反応です。エルヴィスがかつてなんと言ったか、彼らは忘れてしまったのでしょうか。ねぇ、エルヴィス。

Elvis and the Opposite

– A 14-year old video blogger named Fred somehow managed to get a fan base of almost 45 Million users. Now instead of asking how that's possible, Seth Godin and Robert Scoble trivialize his success. Did they forget what Elvis said?


– この度、今まで皆さまにお伝えしたくても出来ずウズウズしていた重大ニュースを、ここに発表させていただける運びとなりました。ひとつめは、特大プロジェクトの完了の件、二つ目はチューリヒに第2の拠点開設のご報告です。

Anonyme Kommentare

– Japanisch für Anfänger oder was von anonymen Blogkommentatoren zu halten ist.

Gebt den Sauriern Saures

– Die Rezession ist das Beste, was uns passieren kann. Uns Lesern. Uns Konsumenten. Uns neuen Medienmachern.


– Der verlinkte Bürger hätte heute die Möglichkeit, zum Datengourmet zu werden. Das Angebot besteht. Alles, was man tun muss, ist reduzieren.


– IT革命は私たちの生活に自由と豊かさを与えるべく期待されていました。自由。プロパガンダからの自由、無意味なTV放送からの自由、過剰宣伝からの自由。そして豊かさとは、単調な仕事は機械にまかせ、生活に時間のゆとりという豊かさ。さて、それで、実際のところはどうだったのでしょうか。

Data Gourmet

– The IT-Revolution promised to free and enrich us. To free us from propaganda, to free us from mindless TV, to free us from advertisement torture, and to enrich us by letting machines do all the boring work so we'd have more free time. So, how did it go?


– 今、景気はこれから後退すると言われていますが、これは、私たちにとっては、もっとも好ましいシナリオです。私たち-つまり私たち読む側(リーダー)にとって、私たち消費者にとって、そして、新しいメディア・メーカーとしての私たちにとって。

Surfing the Avalanche

– The supposed recession is the best thing that could happen to us readers, consumers, new media makers. Avalanche, take us with you!

2008年度版 Web Trend Map

– 2008年度版 Web Trend Map がとうとうリリースとなりました。おかげ様ですでに、The Guardian, WIRED, Le Monde, Corriere, kottke, Boingboing, Techcrunch, Mashable, Valleywag、そして数え切れないくらい多くの方のブログで取り上げていただいております。


– 匿名読者の皆さま。私たちに対してご批判があるのでしたら、どうぞおっしゃってください。ゲストとして、きちんとお迎えいたします。でも、ゲストなら、ゲストらしい振る舞いをお願いいたします。

Use Your Real Name When You Comment

– Dear anonymous reader, if you intend to be critical: Be our guest. But if you're our guest, act like a guest.

Web Trend Map 2008 ベータ版

– ここに、ついに2008年度版Web Trend Mapを披露させていただけるときがやってまいりました。私たち渾身の、栄光のベータ版です。今回は300件近い有名な、または影響力の大きなサイトをピックアップし、東京首都圏路線図に配置してみました。そして、前回より多くの方のご要望をいただき、ポスターのサイズもA3からA0へと大きくしました。ご自宅や、オフィスのワンポイントに、自信を持っておすすめさせていただきます。

2008年度版 Trend Map: What’s New

– 今回のmapは首都圏路線図をベースに作成し、また新しいレイヤーを2段追加しました。


– 今回の予測が2007年予測くらい実現したアカツキには、来年は有料サービスにしようかと思っています。2008年は7件の予測をお届けします。

Predictions for 2008

– This year we have seven predictions. If they are as accurate as last year’s, we should make this a paid service.


– 1年前、私たちは2007年をこう予測しました。現実の2007年と見比べながら、ちょっと振り返ってみたいとおもいます。

Looking Back on 2007

– Here’s what we said was going to happen in 2007 one year ago, compared to what really happened…

This is madness! No, This is Radiohead

– The release of music for free online is certainly no new thing, with many bands finding success through file-sharing. That fill-sharing kills the record industry is also nothing new, however Radiohead recently made it official by showing that it's possible the make and reach millions without either.

Branding Crimes: 4. The Start-Button

– We have hated this thing for over 12 years now—the button that launches a pull-up menu. Only the twisted minds over at Redmond could come up with this. Yeah, I know it's not a real "Start" button anymore, with Vista it's become more of a clickable logo like the Macintosh one. But, after all this time, it is still a push-up menu. And that is another major branding crime. Why?

Branding Crimes: 2. Stealing Interfaces

– A wonderful example of what not to do if you believe that Brand = Interface. Copying interfaces defines you as a second choice company.

Branding Crimes: 1. Missing Logo

– The Interface is the brand—but few interfaces qualify to leave out the main orientational element—the logo.

Face Off: The Essentials of Online Rebranding

– A company may choose to rebrand itself because of a merger, a bankrupting scandal, or because they simply have outgrown their name. These are solid reasons; however, on the web, rebranding should be considered with the caution of a face transplant.

A Word on Design Value

– The other day we got a telephone call from a business man that planned to "exponentially increase" his Internet performance. His budget? $1,000.

wiki型新聞再構築(Washington Postデザイン考察)

– 前回の記事には多くの反響をいただきました。特に、どゆこと?という詳細へのご要望が多かったのが

Web Ad Spend Overtakes Newspapers

– Earlier this year we speculated that in 2007 "Big ad investments start streaming in". Our prognosis was heavily understated.

The Future of News: How to Survive the New Media Shift

– News organizations cannot continue to ignore the global shift from institutionally-controlled media to user-controlled media. They have to redefine their processes and face the obvious question: Do we still need old media for news?

10 Newspaper Myths Deconstructed

– The San Francisco Chronicle is in financial trouble. InfoWorld stops printing. Time Magazine redesigns its print edition and fires 50 people. Quo vadis, newspapers?

Understanding New Media

– You often hear people saying that other people understand or don't understand the media. Funny enough that the appreciative "he/she understands the media" is applied to success in old media, while "he/she does not understand the media" is applied to old media people fumbling with the Internet.

Pushers and Spammers Should Pay

– The amount of spam and flooding blogs and mailboxes is getting worse and worse and worse. How should we stop it?

How to Compete With Free

– You should read Mike's latest article several times. Not because it's hard to understand, but because it's amazing stuff. Read it again and again and then read through a whole series of his related articles.

iPhone NanoとiPhone Shuffle

– そして再び、Appleが私たちの信条としているセオリー「ブランド=インターフェイス」を証明してくれました。言うまでもなく、私はこの小さなミラクルとでも呼ぶべきiPhone、発売と同時に手に入れたいと思っています。

Introducing iPhone Nano & Shuffle

– Apple's iPhone proves again that user experience is brand experience. But I'm still unsure if I really want one; they're kind of too big and too complicated for an old man like me.

Internet 2007 Predictions

– After looking closer at what made the web in 2006, it is time for some bold predictions.

Technorati: Big Business with Bogus Data

– Since the PR giant Edelman and Technorati are working together they are both trying to become an industry reference for statistics on the blogosphere. The question is how reliable is Technorati’s data?

Partner in Astroturfing: Boycott Technorati?

– We all had a bad feeling about this right from the start. Why is the blog watch-and-search engine Technorati bonding with the No.1 PR giant Edelman? Can we trust them?

Web 3.0: You Say You’re on a Revolution?

– Web 1.0 started as a streaming publish-to-read medium; web 2.0 has established itself as a publishing platform for everyone. Now web 3.0 is said to be a technologically advanced Internet, where the user executes and the machines do the thinking.

Good Books Want to be Re-read

– Good books are good people: Books are people speaking with signs. Meeting cool people several times is nice.

Build a Plane and Fly to Sicily

– Since Mondays are typically low energy days, I’d like to share this story with, to reassure you: If you have a strong vision—no one can stop you.


– ユーザーフレンドリー(user friendly)でないサイトは、オーナーのマナーのなさを暴露するものです。専門家の方々は、このユーザーフレンドリーという単語を乱用しすぎて、元来「フレンドリー」という言葉が道徳用語だということを忘れてしまったのではないでしょうか。

The Electronic Gentleman

– If you have a website that is not user friendly, you have an unfriendly website which basically means that you lack manners. The specialists use that word (“user friendly”) so often that they forget that “friendly” actually is an ethical term.

100% Easy-2-Read

– この世にあふれるウェブサイトの多くは、読むのが苦痛なくらい細かいテキストをびっしり詰め込んでいます。どうしてなのでしょう?スクリーンに、そんなに情報をぎゅうぎゅうと詰め込む必要はありません。これは、スクリーンが今よりずっと小さかった時代に遡る、悪しき慣習的集団勘違いです。ですから、

The 100% Easy-2-Read Standard

– Using 10 pixel Verdana made sense in a time when screens were 640 pixels wide. Today it is a mistake.


– 先週の日曜から、「はじめまして、パソコンです…はじめまして、マックです…」というTVCMが始まりました。そして、驚くべきことにこの日本版CM、海外オリジナル版と異なっているのです。マック役の男性も、そんなにイケメンではないし、PC役の男性は、「サラリーマン」です。オリジナルほど、分かりやすく、露骨な宣伝ではなくなってしまいました。日本では、どうやら控えめにいかなければならないようです。

Read Different: Apple Ads in Japan

– Last Sunday, they started airing the "Hello, I'm a Mac… and I'm a PC" ads here in Japan. And here's a surprise: they're different. The Mac guy isn't particularly cool and the PC guy is a real "salary man" type. The ads aren't as obvious as the Western originals.

New Athens

– When people ask me about my background, they're confused. I studied philosophy. How come I do web design? In short: The old Greeks brought me here. What can Internet workers learn from the old Greeks?


– コメントの嵐、多くのブログでのお褒めの言葉、ちょっと恐れ多いような方々からもご意見をいただき、またフォーラムでのディスカッション、中国語やイタリア語への翻訳など、ほんとうに色々と皆様に反響をいただきました。一つ一つにお答えすることが難しいので、いただいたご質問、反論などから多かったものについてこちらで少し追記させていただきたいと考えています。この作業によって、結果的に自分でも色々と整理出来た気がします。

Reactions to 95% Typography

– An avalanche of comments, hundreds of applauding blog entries, honorable mentions from cooler and more sublime and hotter and higher places, forum discussions, translations in Chinese and partially in Italian and even blunt plagiarism was incited by one of my recent notes.

Jakob Nielsen, Time Machine?

– In 2001, usability guru Jakob Nielsen—according to USA Today “the next best thing to a true time machine”—was convinced that by 2007 books would be gone and “fully replaced with online information”. Was he being serious?

Coca-Cola and The Matrix

– Brands make us associate positive values and positive experiences with the products they mark. Brand values are defined by the senior management in the “Brand Matrix”. Coca-Cola recently changed their brand matrix. Are we soon going to associate other things with Coca-Cola?

The Interface of a Cheeseburger

– All things have an interface. Shaping interfaces is shaping the character of things. The brand is what transports the character of things. When looking at McDonald’s, iPod, or Nintendo DS it becomes quite obvious that the interface *is* the brand.


– すべてのものにはインターフェイスがあります。インターフェイスを形作ることは、そのもののキャラクターを形作ることです。ブランドとは、そのキャラクターを世に伝えるものです。マクドナルド、iPodや任天堂DSを見ていればインターフェイスこそがブランドであることが分かるでしょう。


– ウェブ上の情報の95%は文字になった言葉です。ですから、ウェブデザイナーになる人間は言葉や文章の体裁について、つまりタイポグラフィについてきちんと訓練を受けていることが必要である、というのは理にかなった主張だと考えています。

Web Design is 95% Typography

– 95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.

Design is How it Works

– “Most people make the mistake of thinking design is what it looks like. That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.”

CI and CSS

– Corporate design manuals, CSS, information architecture and object oriented programming follow the same principle. They are modular.


– シンプルなウェブサイトは使いやすく、分かりやすく、そして読みやすいものです。しかし実際には、使えないか、醜くて、そして一般的に難しい単語がびっしり詰まったようなものを多く見かけます。どうして、デザイナーたちは、シンプルな仕事をすることにこんなに苦心するのでしょう。

Why is Simplicity Difficult?

– Simple websites are easy to use, easy to understand, nice to look at. In practice, websites are either unusable or ugly and filled with too many words. Why do designers have a hard time to keep it simple?

Internet Consulting?

– The Internet business took a hard hit around 2000 after the tech bubble burst. To call yourself an “Internet agency” or even an “Internet startup” was considered nothing less than masochistic. That is when most Internet companies started to get into “consulting“ and “branding” and “marketing”.

Usability News: The F-Pattern

– Since I’ve started developing websites I’ve been looking for the ideal layout. Today I got another hint on the direction to take. Jacob Nielsen calls it the “F-Pattern”.

Internet Users Visit Only 6 Websites

– We now have over 75 million websites we can go to, but still we only visit six of them regularly, as we just learned from a study recently made public by Directgov. Their findings make us think of a new phase of the Internet.


– 企業のウェブサイトというのは往々にして顧客との最初の、そして緊密な接点となるものです。その点で、ユーザビリティとオンライン・ブランディングはどのビジネスにも重要です。しかしながらウェブデザインとユーザビリティはしばしば矛盾するのです。今回は、私たちがどのようにその矛盾を解決しているのかをご紹介したいと思います。

Usability and Branding

– Your website is more important for your company and its brand portfolio than your business card, your brochures, the products you sell, your packaging, the address and the building your company resides in.

Usable Interface Design

– As an information designer the interfaces we currently work on—no matter whether Apple or Windows—bother me. Yes, OS X looks a lot better than its predecessors, and Windows’ upcoming rip off of OS X looks better than the previous rip off.

The Right-Side Column: Just Noise?

– If it is your side column on your website you want it. But does your user read—or even: see—it? You might argue that the side column is standard. So we do need it. Do we?

Do We Really Need a Site Navigation?

– Whoever performed any usability tests knows that users look at the content straight away. Users first look the pictures, then at the titles, then at the text. Navigation often gets completely ignored. In my seven years of conceiving websites and monitoring usability tests I am tempted to say that navigation is useless.

How Important is Design on the Web?

– Internet users can give websites a thumbs up or thumbs down in less than the blink of an eye, according to recently published study report. Nature.com and Wired recently reported on the fact that we pass judgement on a website in less than a second. This sounds like good news for web designers. Is it?

Startup in Japan (2): Find an Accountant

– I needed an accountant for my new company and so I checked out a couple of websites and made a couple of appointments. And if you think accountants are boring, you are so very wrong.


– もちろん、日本語が使いこなせるかは、日本でビジネスを行う上でキーになります。しかし、あなたの日本語がパーフェクトでない限り、日本人と仕事をしようなんて、考えてはいけません。やっていきたければ、日本人のスタッフを雇うべきです。そして、そういった環境を整える準備ができるまでは、ガイジン市場に固執してください。小さいけれど、大変にフレンドリーな市場です。自信を持って出せるものさえあれば。

Startup in Japan (1): The Basics

– Setting up a company in Japan as a foreigner isn’t as difficult as you might guess. Of course, it helped that I knew some things about Japan, and starting off—before I started off.

What is an Idea, and How Much is it Worth?

– An idea is not some pink cloud that looks like a bunny. The Greek word "Eidos" originally meant "form, shape", and that is what a real idea is.