Branding Crimes: 2. Stealing Interfaces

A wonderful example of what not to do if you believe that Brand = Interface. Copying interfaces defines you as a second choice company.

Nokia’s excuse is a milestone of Tomfoolery in interactive brand development. Nokia’s Executive VP & General Manager of Multimedia: “If there is something good in the world then we copy with pride.”

“Copy with pride?” Bullocks. Sure, copying is the first step of creation. But Creation = Copy × Improve². Or, as Picasso said: “Good artists copy. Great artists steal.” You need to improve to the point where the original becomes invisible and you become the new original. As a world class interactive brand copying alone will ruin your profile.

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