iA / Putting Thought Into Things

Tag: Context

Putting Thought Into Things

– To get a good perspective, we start our projects with research. We go mobile first for prioritization, and we want all the content first so we can design in the browser… Unfortunately, the reality of web design follows a different stereotype.

Learning to See

– Learning to design is learning to see, an adventure that gets more and more captivating the further you go. A love letter to my profession.

Webapp Death Match: Google vs. Apple

– With websites turning more and more into web applications, functionally as well as aesthetically, it'd be interesting to look at what makes a Web app work in terms of skinning. We start off by comparing two different approaches: HTML-skin vs. desktop-application-skin. In other words, Google versus Apple.

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Use Your Real Name When You Comment

– Dear anonymous reader, if you intend to be critical: Be our guest. But if you're our guest, act like a guest.

Branding Crimes: 4. The Start-Button

– We have hated this thing for over 12 years now—the button that launches a pull-up menu. Only the twisted minds over at Redmond could come up with this. Yeah, I know it's not a real "Start" button anymore, with Vista it's become more of a clickable logo like the Macintosh one. But, after all this time, it is still a push-up menu. And that is another major branding crime. Why?

Branding Crimes: 2. Stealing Interfaces

– A wonderful example of what not to do if you believe that Brand = Interface. Copying interfaces defines you as a second choice company.

Branding Crimes: 1. Missing Logo

– The Interface is the brand—but few interfaces qualify to leave out the main orientational element—the logo.

Face Off: The Essentials of Online Rebranding

– A company may choose to rebrand itself because of a merger, a bankrupting scandal, or because they simply have outgrown their name. These are solid reasons; however, on the web, rebranding should be considered with the caution of a face transplant.

Good Books Want to be Re-read

– Good books are good people: Books are people speaking with signs. Meeting cool people several times is nice.