Structure is the inner working and the basic grid of what defines the shape of things. The solidity of an object comes from the solidity of its structure. While in the everyday understanding of → Design the term “form” is used in the sense of outline of an object, in the designer’s vocabulary “form” is understood an expression of an underlying structure. This is why gaps between form and structure bother us to the point where we see them as an indicator of → Kitsch.
iA creates digital products. We offer strategic design and consulting services through our UX studios in Zurich, Tokyo and Berlin. To get in touch, just write a short mail to [email protected]. Subscribe to our newsletter to receive brief summaries of our articles and interviews.