No matter how good your product is, you need to be found. We send all our traffic to the stores. In return, we get higher sales and higher rankings. Recently, some of the numbers left us guessing. The more traffic we get the higher the sales. But, somehow, our ranking suffers.
We constantly test new ways to optimize our sales funnel. The funnel Twitter – Site – App Store is a long, shaky funnel and we don’t get useful data from Apple’s Analytics.