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Category: Branding

Logo, Bullshit & Co., Inc.

– Everybody likes logos. Everybody wants their own logo. Everybody wants to make their own logo. Everybody has a computer and some fonts. Anybody can make a logo. What makes designers think they are so special?

Gap: Controlled Brand Demolition? No.

– There has been speculation about whether the Gap redesign was a super-dynamic marketing stunt, or just mere tomfoolery. If you know how plump most big corporations are, the answer to that seems pretty clear (tomfoolery). In the light of the recent run of brand redesign hullaballoos, it’s worth discussing whether scandalous redesigns help brand awareness or hurt brand image.


– ブログのコメント機能には、その性質故に不可避のコミュニケーション上の問題がひとつあります。議論に参加しながら同時にモデレータ(つまり、進行/管理役)の役割を果たすことが出来ないという問題です。

Use Your Real Name When You Comment

– Dear anonymous reader, if you intend to be critical: Be our guest. But if you're our guest, act like a guest.

This is madness! No, This is Radiohead

– The release of music for free online is certainly no new thing, with many bands finding success through file-sharing. That fill-sharing kills the record industry is also nothing new, however Radiohead recently made it official by showing that it's possible the make and reach millions without either.

Branding Crimes: 4. The Start-Button

– We have hated this thing for over 12 years now—the button that launches a pull-up menu. Only the twisted minds over at Redmond could come up with this. Yeah, I know it's not a real "Start" button anymore, with Vista it's become more of a clickable logo like the Macintosh one. But, after all this time, it is still a push-up menu. And that is another major branding crime. Why?

Branding Crimes: 2. Stealing Interfaces

– A wonderful example of what not to do if you believe that Brand = Interface. Copying interfaces defines you as a second choice company.

Branding Crimes: 1. Missing Logo

– The Interface is the brand—but few interfaces qualify to leave out the main orientational element—the logo.

Coca-Cola and The Matrix

– Brands make us associate positive values and positive experiences with the products they mark. Brand values are defined by the senior management in the “Brand Matrix”. Coca-Cola recently changed their brand matrix. Are we soon going to associate other things with Coca-Cola?