– Everybody likes logos. Everybody wants their own logo. Everybody wants to make their own logo. Everybody has a computer and some fonts. Anybody can make a logo. What makes designers think they are so special?
– There has been speculation about whether the Gap redesign was a super-dynamic marketing stunt, or just mere tomfoolery. If you know how plump most big corporations are, the answer to that seems pretty clear (tomfoolery). In the light of the recent run of brand redesign hullaballoos, it’s worth discussing whether scandalous redesigns help brand awareness or hurt brand image.
– The release of music for free online is certainly no new thing, with many bands finding success through file-sharing. That fill-sharing kills the record industry is also nothing new, however Radiohead recently made it official by showing that it's possible the make and reach millions without either.
– We have hated this thing for over 12 years now—the button that launches a pull-up menu. Only the twisted minds over at Redmond could come up with this. Yeah, I know it's not a real "Start" button anymore, with Vista it's become more of a clickable logo like the Macintosh one. But, after all this time, it is still a push-up menu. And that is another major branding crime. Why?
– Brands make us associate positive values and positive experiences with the products they mark. Brand values are defined by the senior management in the “Brand Matrix”. Coca-Cola recently changed their brand matrix. Are we soon going to associate other things with Coca-Cola?