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Design, Product Updates and News from our Community.

The End of Writing

Soon, you won't need to write much anymore. Artificial Intelligence will do it for you. With all the free time we will have, we could try to rethink how we learn, work, and how we communicate.

Ho Ho Ho

It's that time of year again - the holiday season is upon us, and it's time to think about giving gifts to our loved ones (or to ourselves!). We have two special Christmas presents for you: a letter template for iA Writer, and a theme builder for iA Presenter.

Theme Builder for iA Presenter

Build your own custom theme for iA Presenter, the next-generation presentation tool for macOS.

Design Takes Time

Defining the identity of iA Presenter next to iA Writer was a three-year process that went hand-in-hand with the UI development. Design takes time.

How Much Would You Charge for iA Presenter?

We could just ask you how much you would pay for iA Presenter. You'd probably want the lowest possible price. Just as we would like to charge the highest price possible. So what we do instead is tell you how pricing works. Then you tell us what numbers you'd come up with.

Introducing iA Presenter, the story-based presentation app

iA Presenter turns presentations on their head. Its text-based interface cuts creation time to a minimum. The design engine automatically adjusts the design of your slides to your phone, PC, or projector aspect ratios. Presenting itself is fun, like Karaoke.

Designing with Emoji

Emoji spread from text messages into everything we write. Headlines, list items, email subject lines... Your text is boring? Add an emoji! Trying to increase the response to your newsletter? Add an emoji! Making a list? Add an emoji! Adding emoji always works. Right?

How Can We Make Presentations Better?

Presentation apps haven’t fundamentally changed at all since the early 80s. In all that time they’ve never really solved the human side of the problem. As designers, we feel compelled to create a new solution, one with a slightly different emphasis. By changing our focus, we change the likely outcome. To avoid reinventing the wheel, it is useful to look back before moving forward.

Being Boring: What's Wrong With PowerPoint?

Our meetings take too long, our presentations feel empty and no one pays attention. Tools like PowerPoint and Keynote shape the way we live and work, and boring slide presentations are part of the meeting theatre. Could better presentation tools help change the culture of never-ending boredom?

iA Writer 6: Now with Lasers

In 2010, the original iA Writer introduced focused writing with Markdown. Twelve years later, iA Writer opens the doors to a simple and friendly knowledge management system with wikilinks.

End Procrastination

The most influential companies in the world put all their energy into getting us to click, react, and consume. If you work on a computer, procrastination awaits you everywhere, all the time. How do you beat it and get things done?

On Apps and Coffee

No matter how many times developers compare their apps to coffee... apps are not coffee. The question is not: How many coffees does an app cost. It's: How many apps does a cup of coffee cost? And the answer is: Apps are not coffee but coffee machines.

Do Presentations Make You Anxious?

We’ve been locked away, a cabin in the mountains, working on the problem of presentations. And it’s time to invite a few more people around the fire, to participate in the process. What’s your perspective on the problem?

Markdown in Academic Writing

A piece of writing aiming to be academic must be 'clear, concise, focused, structured and backed up by evidence'. We believe that Markdown writing tools make it easier to focus on content and thus support the main aim of academic writing. iA Writer has a couple of tricks up its sleeves that other apps do not.

After all, everyone is distracted once in a while

These days we all fight to stay focused. People with ADHD are specialists on the matter. We asked you to share your experiences with iA Writer. Answers revolved around the topics of distractions and the ability to focus, which are key concerns of the attention deficit/hyperactivity disorder. Let's see how iA Writer helps you tackle the challenges of writing as explained by users with ADHD. Their insights can help us all.

Style Check on Android

After its launch on Mac and iOS last summer and its recent introduction to Windows, Style Check has arrived on Android with version 2.1 of iA Writer. It has been one of our best received and most requested features, therefore we worked hard to make it available for all platforms.

An ADHD-friendly Writing App

There is a ton of specialist advice out there regarding writing for high school and university students with ADHD. Most of these suggest a distraction-free writing environment that allows for channeling one's energy into the task at hand.

Style Check on Windows, Big Sur Support, and Next Steps for Android

iA Writer for Windows 1.4 is now available and it brings Style Check in a free update. We launched Style Check on Mac and iOS this past summer and we have never received so much praise for a new feature. You sent us request after request to bring it to other platforms. We doubled our efforts to bring it to other platforms as soon as possible. It's ready for Windows as of today. We are working on bringing it to Android next.

Apple cuts 30% commission to 15% for small developers

Apple will lower its commission to 15% if you make under one million US dollars per year. For small developers, this is fantastic news and overall it’s a good step in the right direction. In the bigger picture, more steps need to follow.

Why is Facebook not Paying the Apple Tax?

Why should Facebook—the biggest beneficiary of the iPhone, its tools, and its infrastructure—pay nothing, when small developers have to pay tens and hundreds of thousands of dollars?

How to Think Different

This week we published two long posts on Monopolies, the Apple Tax, and Subscriptions. Both articles come to the conclusion that lowering the 30% fee Apple charges developers would benefit everyone. The tax is at the core of their Antitrust case, at the core of the developer's business model. And in the end, it is in our common customer's interest to lower it, because profitable development produces better software.

Subscription or no subscription? That is not the question.

Companies selling apps via subscriptions use drama to sell: "Either subscription or we die.” As customers, we don't like to add more recurring payments to our monthly credit card bill. Begrudgingly we all accept subscriptions as a new reality. There is a limit to how many we can add to our credit card bill before we ask: Is this necessary? Is there only one business model for software, and, well, for anything now?

On Monopolies, Apple, and Epic

Google has built a complete monopoly on search. Amazon uses the sales data of its resellers to continuously expand and solidify market dominance. Facebook copies the competitors that they can’t bully into being bought to keep their dominant market position. Apple is partying in antitrust land forcing its competitors to hand out 30% of its revenue. The game is rigged. And no one is enforcing the rules. Except for Epic, the maker of one of the most successful games of all time.

The Power of Style Check

Style Check is like having a personal editor-in-chief on your device, carefully reviewing your text for redundancies, clichés and filler words as you type. It's simple, different, powerful, and available for Mac, iOS, Windows and Android.

Syntax Control, Individual Scroll, Snippets

iA Writer for Windows 1.3 is the biggest update the platform has ever seen. It's available to download right now and comes as a free update for existing users.

New PDF Preview, Better Web Publishing, Improved Editing

iA Writer 5.5 for Mac and iOS has arrived. The update adds a powerful mix of functionality and delicate subtlety that will improve your writing workflow.

MacStories App Of The Year and Custom Backup

2019 was a good year for iA Writer. Sales were good, reviews were good and in the end we got rewarded for our work with the App of the year prize from MacStories.

PDF Preview, New Typography, Preferences

You've waited patiently for it, and now it is here. Version 1.2 of iA Writer for Windows has launched. This release packs in a boatload of improvements, making it the biggest update to hit the platform since the initial release.

Multi-window, Dark Mode, Content Block Flexibility

iA Writer 5.3 is ready for iOS13. It now comes with multi-window support, Dark Mode, and Content Block improvements.

Useful macOS Tricks

People sometimes ask us "What tricks do you designer guys use on your Macs that I don't know of?" We don't know what you don't know, but there are a couple of general tricks using macOS that you might not all be familiar with.

The Nice Place

It seems the times of free online advertising for indies are over. Blogs are not what they used to be, RSS is about to be buried. Facebook is a commercial and moral nightmare, and so is Facebook's Instagram. On Twitter, our main marketing channel since 2007, our engagement is sinking year after year. On Google, VC powered startups steal our ad positions, and we're all too old for Snapchat or TikTok. So what can you do in 2019 to get the word out?

Music in Writing

We make music when we speak. When we write, the music is in our head, and typing we play the drums. Being fully immersed in writing is like composing and playing music while we drum up our perceptions into letters, words, sentences, and paragraphs. How does it all play together?

New File Library for Windows

iA Writer for Windows came out one year ago. We launched version 2 and called it 1.1. It comes with a cleaner UI, sweeter typography, tighter templates, better word export, and a powerful file library. At first sight, it just looks like we've closed a gap to its older sibling, the Mac app. But there is a subtle twist

"Ethics" and Ethics

Facebook fishing for our email passwords, Roomba is hovering up all the data on our homes, Amazon is listening to our conversations for laughs, Tik-Tok spying on our kids. And that we see so much dirt on the surface makes it likely that under the surface it's even worse. The solution for all of this: "Ethics". Design ethics! Tech ethics! Business ethics! Ethics for AI!

Word and GitHub

iA Writer 5.2 offers premium Microsoft Word export for markdown and lays the ground for a great iOS GitHub synchronization.

Writing Fonts: A Typographic Christmas

The next update of iA Writer does some extreme typographic acrobacy. It comes with three variable fonts which give us 1000s of grades. This allows us to adjust the weight of the font depending on size, device and background color. Additionally, we adjust the line height and spacing depending on column width and type size. The crazy part is that you probably won't see any of this. But you might feel it.

Write to Organize

Creating the latest update to iA Writer was a slow burn. Beginning with some basic maintenance and then improvements for the new iOS 12 and macOS Mojave, the Kraken was released in the final weeks of preparation. The all new Tags and x-callback-urls are so hip they'll take you to funky town.


As the success of design has become measurable, it has transformed a handicraft into an engineering job. Not the master designer but the user is the arbitrator of good design. The key performance indicator is not beauty but profit. As financial and technical performance was gained, beauty left the stage. Now it feels like something is missing.

Designed in China, Assembled in California

As China starts outdoing us economically, technically and strategically, we are turning Chinese, slowly losing the spiritual, cultural and political texture that made us different.

Eight Languages Wrapped in Wallpaper

Both iA Writer for Mac and iOS are localized in English, German, Japanese, Chinese, French, Italian, Portuguese and Spanish. For this update, we've decided to add a little present: 17 beautiful wallpapers for your desktop, mobile phone, or tablets.

A New Document Library

iA Writer for Mac, version 5.0, is now available for download in the Mac App Store. It comes with a brand new document library, and apart from English, German and Japanese, it now also speaks French, Spanish, Chinese, Italian and Portuguese.

Mac with Tabs

This update to iA Writer brings support for tabs in macOS High Sierra. Version 4.2 also comes with a subtle UI polish in typography and transitions, all in preparation for the big 5.0 upgrade.

Take the Power Back

You may have heard that the best way to deal with the “information overload” is to switch off your devices. To take a break from the Internet. Go for a run. Roll out the Yoga mat. Read a book. Talk to your friends. Switching off is good advice. But eventually, you’ll be back. How about changing? Changing from passive, to active. From scroll to search, from react to rethink, from like and retweet to write and link. Take the power back.

iOS: Backups for Dropbox, Google Drive and Co.

iA Writer 5.0.5 for iOS introduces a fail-safe backup system for any documents opened from other applications. This means if you’ve opened a file from Dropbox, Google Drive or any other storage provider, everything you write in iA Writer is preserved—no matter what.

Die A Little

Language has the power to make us understand others, to feel like others through time and space. To almost become someone else. Used as tool, computers can help us amplifying the use of language. But if we talk to them alone, they can extract understanding for commercial use and make us die a little.

Make Bots Identifiable

Everybody that has an interest in influencing public opinion will happily pay a handful of Dollars to amplify their voices. Governments, political groups, corporations, traders, and just simple plain trolls will continue to shout through bot armies—as long as it is so cheap.

How does sending traffic to the App Store affect your App Store ranking?

Sending too much traffic too the App Stores might negatively impact your App Store ranking.

Is Time Money?

Bitcoin rose from 1,000 to 19,000 in a couple of months. Today it fell back to 10,000. If time is money, then what happened to people’s time? Is it lost?

Design is Political

Everything around us is designed. Design shapes cities, gives form to houses, sketches and connects spaces; designers define our environment, our things, bodies and minds. Design is political.

Web Trend Map 2018

The most important ingredient for a Web Trend Map is missing: The Web. Time to bring some of it back.

News from Facebook

Step by step, Facebook has cut the news from its feeds. Yesterday, they confirmed that they will focus on content from friends and family while de-emphasizing news. How come? A brief history of the odd partnership between Facebook and the news industry and what it means for us.

Why we like distractions

Just when it really matters and we should really do what we are about to do we are most vulnerable to distractions. How come? And what can we do about it?

Kickstarted: iA Writer for Windows

iA Writer for Windows has been a long time coming. Ever since we first launched iA Writer for Mac you have asked, “Will you make a Windows version?” After over two Million downloads on iOS, Mac and Android, we’re excited to bring iA Writer to the world’s largest desktop platform. And to fulfill the vision we have for this app, we’ve just launched our first-ever Kickstarter campaign.

The Ideal Paragraph

You may have read or heard that the ideal paragraph consists of one thought. Clearly, there are various ways to begin and end a thought. One way is to start with a claim or topic sentence, offer examples for your claim, explain how your examples support the claim, repeat the claim in the light of the examples, and build a bridge to the next thought. It is not clear if the ideal paragraph has five, six, seven, a maximum or a minimum number of sentences, as it is not clear what one thought is, where or how it begins, and where or how it ends. On second thought, one could as well argue that every sentence consists of one thought.

Who serves whom?

Artificial Intelligence is a complex riddle for all sorts of experts. It’s full of magic, mystery, money, mind-boggling techno-ethical paradoxes and sci-fi dilemmas that may or may not affect us in some far or near future. Meanwhile, it already shapes our everyday life. Things already go wrong. And no one is responsible. What can we do?

“Art at scale”

The excerpts from recent Alan Kay emails are a gold mine. The text itself is a raw cut-up from a series of private emails. Kay argues that fundamental innovation and following objectives run counter to each other. Very much like art, fundamental research needs to be free from objective purpose.

Boom! Boom! Boom!

In 2017, we gave you a major iOS rewrite, the complete redesign of Android and a new type of writing font. 2018 is going to be a big year for iA Writer. There is an upcoming update of the Mac library and a backup solution for iOS is under construction. Next, we’ll add a Windows version, web collaboration and a physical product to the family. What? When? How?

Duospace: In Search of the Perfect Writing Font

Monospace is the typical choice that communicates writing. With iA Writer Duospace, we went a step ahead. After seven years of offering no font options to write, iA Writer now comes with a choice. Next to the monospace Nitti you will now find a brand new duospace font. Duospace?

95% Keyboard: iA Writer 5

10 months in the making, we built iA Writer 5 following three specific goals. Through the 10 months of iterations, training our focus on these objectives has kept us on track. So what did we choose as our guiding principles?

Files in iOS11

This fall Apple brought us iOS11 and with it new features. A lot of you have asked about the new Files app integration in iA Writer 5. Here is a short look at what you can expect.

iA Writer for Android Oreo

The new iA Writer for Android now works on 42,000 different phones and tablets. Different brands, different resolutions, different processors, screens… Here is how it looks.

iA Writer 5 for iPad: Sneak Peek

You may have already seen our sneak peek of iA Writer 5 on iPhone. For those of you with iPads, you may be wondering what the tablet experience will be like. This is what you can expect.

iA Writer 5 for iPhone: Sneak Peek

iA Writer 5 will be released on iOS shortly. You asked for more focus on the writing, so we directed our attention on the keyboard, the heart of your writing experience.

Want to write? Here is how to get started

“Only write when you have something to say.” It’s short and sound advice. Like “Think before you speak.” But, how do we know if we have something to say? Something to say *to whom*? Is there some other way than speaking to find out if we had something to say? Is there a formula?

iA Writer 5: Forging the Hammer

Last week we explained how we believe that technology evolves from raw to complex to simple and how this relates to iA Writer. In order to simplify it even more, we asked how you see iA Writer in future—and what and how you’d expect to pay for it. To a handful of questions we received a warm wave of response from you. You all agreed on on thing: Let's keep it simple.

iA Writer 5: From Raw to Cooked to Sushi

Technology evolves from raw to complex to simple. From the fist to the hand axe to the hammer. From carts to the Model T to Tesla. From switchboard-operated phones to digital phones to smartphones. From SMS to Facebook to Messenger. From the crude to the cooked to Sushi.

iA Writer 4

We’ve been hard at work producing the next major update to iA Writer, and we’re happy to announce its arrival. iA Writer 4 adds a whole new dimension to how you can work with your documents. We’re excited—and a little nervous—to unveil how this all works…

UX Lessons In Game Design

To spice up our monster essay on icons, we created an icon monster shooter arcade game. Planned as a one week hackathon, it turned into an amazing one year adventure. Here is what UX designers learned creating an arcade game.

Multichannel Text Processing

In the classic era of word processing, text was born between MS Word and a printer. Today, it is written and edited on multiple devices and apps, then mailed, printed, copied, pasted, annotated, published, RSSed, shared and re-shared, using all kinds of tools and platforms. Stubborn proprietary file formats fail in this frantic new environment. Plain text does better, but lacks Rich Text’s formatting. Markdown could be our golden gun. If only it looked a little shinier!

Über Icons

Icons sparen Platz. Icons sehen schick us. Icons geben einfache Antworten auf nervige Fragen wie: Kann man das alles etwas etwas frecher machen? Wie können wir da mehr Marke reinbringen? Womit peppen wir den Entwurf nun noch auf? Icons sind praktisch. Icons sind ein Segen. Wir ♥ Icons. Bis zum Wahnsinn.

On Icons

Icons save space. Icons look crisp. Icons give quick answers to hard questions: How do we make it nicer? How can we brand it? How do we make it more fun? We ♥ icons. Until they start messing with our minds.

iA Writer Video Tutorials

To help you get the most out of iA Writer, we’ve created several videos. Here you can find tips and tricks which make producing beautiful content easy as pie.

iA Writer Comes in Colors

In 2013, iA Writer introduced Syntax Control: syntactic highlighting as an editing feature. We kept it minimal: only one part of speech at a time, in blue. With version 3.1, iA Writer breaks out of its minimalist straitjacket. Syntax Control now highlights parts of speech in blue, yellow, orange, purple and green. She’s a rainbow.

iA Writer 3

Five years ago this month we released iA Writer for iPad. We built apps for Mac, iPhone, Android, and a whole new iA Writer Pro branch. People who use iA Writer enjoy the experience of writing with it, they love its purity. We released iA Writer 3, the third generation of our writing machine, as a free upgrade to iA Writer Pro.

Starting Out On Android

In the summer of 2014, we started dabbling with the Android SDK to get a feeling of what it would mean to develop an Android adaptation of iA Writer. We discovered a dev-friendly world with scant traces of the Android horror stories we had in the backs of our minds.

Information Entropy

Will information technology affect our minds the same way the environment was affected by our analogue technology? Designers hold a key position in dealing with ever increasing data pollution. We are mostly focused on speeding things up, on making sharing easier, faster, more accessible. But speed, usability, accessibility are not the main issue anymore.

Putting Thought Into Things

To get a good perspective, we start our projects with research. We go mobile first for prioritization, and we want all the content first so we can design in the browser… Unfortunately, the reality of web design follows a different stereotype.

Introducing iA Writer Pro

After four years and over 1 million downloads of iA Writer, we’ve introduced something new. iA Writer Pro is a writing suite that boldly goes where no other writing app has gone before.

Logo, Bullshit & Co., Inc.

Everybody likes logos. Everybody wants their own logo. Everybody wants to make their own logo. Everybody has a computer and some fonts. Anybody can make a logo. What makes designers think they are so special?

Learning to See

Learning to design is learning to see, an adventure that gets more and more captivating the further you go. A love letter to my profession.

«Die Spannung zwischen Nutzbarkeit und Ästhetik» (Webmagazin)

Interview von Christoph Ebert für Webmagazin anlässlich der MobileTech Conference in München.

Keio University

One se­mes­ter on “Law and So­ci­ety, Tech­nol­ogy and Power” at Keio Uni­ver­sity, taught by iA Founder Oliver Re­ichen­stein and Pro­fes­sor Catha­rina Maracke.


iA WriterはMacネイティブアプリにおいて、初めてレスポンシブデザインを取り入れたテキストエディターです。しかしなぜ実現までこんなに時間が掛かったのでしょうか?

Bringing Responsiveness to Apps

iA Writer for Mac is the first native text editor that uses a responsive design. Why did it take so long?

Das Ende der analogen Welt

Im allgemeinen Sprachgebrauch ist «Digital» all das, was mit Computern zu tun hat. Aber was hat heute schon nicht mit Computern zu tun? Der Unterschied zwischen digitalen und analogen Geräten verschwimmt immer mehr. Wie sinnvoll ist es noch, von «digital» im Unterschied zu «analog» zu sprechen?

“Nichts war geplant” (Persönlich)

Herr Reichenstein, kürzlich hat Facebook für die unglaubliche Summe von 1 Milliarde US Dollar das kleine Unternehmen Instagram geschluckt. Werden die Information Architects bald von Microsoft geschluckt?

“400,000 downloads with a super simple app” (Business Insider)

The following Interview on iA Writer and the secret of its success has appeared in Business Insider, who reached out to us, “to get the story on where his app came from, where it's heading, and what's wrong with contemporary text editors.”

“Good design is invisible” (The Verge)

Since iA's work is informed by its presence in Europe and Asia, The Verge wanted to know our thoughts on the differences between the two, and in particular where he sees the state of Japanese design right now.

Introducing iCloud

We have just updated iA Writer for Mac, iPhone and iPad. We have been working hard to make them compatible with upcoming Mountain Lion and iCloud features. What’s new?


How do you deal with erroneous tweets? Not any erroneous tweets, your erroneous tweets. The tweets that you misspelled or, worse, that contain information you later discover is false, or a late night knee-jerk response you regret in the morning.



Responsive Typography: The Basics

When we built websites we usually started by defining the body text. The body text definition dictates how wide your main column is, the rest used to follow almost by itself. Used to. Until recently, screen resolution was more or less homogeneous. Today we deal with a variety of screen sizes and resolutions. This makes things much more complicated.

Follow-up to “Sweep the Sleaze”

Our call to question the common practice of blindly adding social media buttons to every page got a lot of attention, and found many friends across the board. This proves we are onto something. Let’s look at some of the more critical reactions.

Sweep the Sleaze

Promising to make you look wired and magically promote your content in social networks, the Like, Retweet, and +1 buttons occupy a good spot on pretty much every page of the World Wide Web. Because of this, almost every major site and brand is providing free advertising for Twitter and Facebook. But do these buttons work?

Kommunikation ist Knochenarbeit

Der folgende Text über die Grundregeln des Bogenschiessens stammt aus dem sogenannten Shaho-Kun. Er lässt sich leicht auf die Kunst der Kommunikation übertragen.

Der Computer: Velo oder Hamsterrad?

Werkzeuge sind Verlängerungen des Körpers: Die Brille ist eine Verlängerung des Auges, der Hammer eine Verlängerung der Hand, der Hut eine Verlängerung des Kopfhaars. Was ist ein Computer? Die Verlängerung unseres Geistes? Steve Jobs meinte, der Computer sei ein Fahrrad für den Geist. Eine schöne Vorstellung. Wenn man aber schaut, was insbesondere das Mobiltelefon mit uns macht, dann wirkt der zeitgenössische Computer eher wie ein Hamsterrad.

New Site with Responsive Typography

With the chaos of different screen sizes and a new generation of web browsers, the design paradigms of layout and typography have shifted away from static layouts and system fonts to dynamic layouts and custom web fonts. Screens are changing not just in size, but also in pixel density. Now we need not only responsive layouts, we also need responsive typefaces.

Improving the Digital Reading Experience

There is a difference between checking Google Maps on your iPhone and asking a stranger for directions. It matters whether you listened to Beethoven’s 9th in a concert hall or in your living room, whether it plays from a vinyl LP or from your iPod. King Lear is not the same experience when seen at the theatre, studied on paper, or scanned on a Kindle.

Salzburg.com – Alle Facetten einer Region

Oft ist die Weltpolitik relevant für eine Region und manchmal ist die Politik einer Region relevant für die Welt. Bei Regionalzeitungen mit überregionalem Anspruch bewirkt dies zuerst und vor allem ein zünftiges Kuddelmuddel in der Ressortnavigation. Wilde Kategorienmischungen wie bei der WAZ sind keine Seltenheit: "News – Lokales – Politik – Sport". Wo sind denn die lokalen News – und finde ich den Lokalsport nun unter Lokales, Sport, oder an beiden Orten?

“Why Simplicity Creates Great User Experiences” (DRT)

Interview with William Channer for DRT, focusing on “the importance of keeping interfaces simple, why current websites are complicated and the pitfalls of research and why it's a good starting point to understand user expectations.” This is the unedited transcript of the interview.


The idea: Look at the history, shape and sound pattern of each letter, sum it up in 140 characters, and collect a beautiful specimen for each letter.

On Prices and Features

It's been two weeks since the launch of Writer for Mac and it went off like a rocket. We sold almost 5,000 copies in two weeks. Of course, version 1.0 had some birth defects (1.01 is out now), but the feedback was overwhelmingly positive—with the exception of a few complaints, mostly about the absence of features, and the price.

iA Writer for Mac

A better tool doesn’t make a better craftsman, but a good tool makes working a pleasure. iA Writer for Mac is a digital writing tool that makes sure that all your concentration goes into the text instead of the program.

Business Class: Freemium for News?

I had a perspective-changing talk on the subject of pay walls with the chief executive of a big publishing company (no, I can't tell you who). He asked me what I think about pay walls.

Business-Class: Ein Freemium-Modell für Zeitungswebseiten?

Der Geschäftsleiter eines grösseren Medienunternehmens hat mich kürzlich nach meinem Standpunkt zum Thema Pay Walls, diesen Online-Bezahlschranken gefragt. Worauf ich, wie üblich, mit Schema-F antwortete: Die Grundwährung von News-Websites sei die Aufmerksamkeit und nicht Moneten.

Venn ich nur wüsste, was UX ist

Ich weiss ganz genau, was wir hier bei iA machen. Der Kollege, den ich vor einem Monat nach langer Zeit wieder einmal traf, der wusste das nicht. Wie er mir erzählte, hatte auch das eingehende Studium unserer Webseite daran nichts geändert.

A Web Designer on Fukushima

I'm not a nuclear expert. I am a 40-year-old Swiss web designer, with a degree in philosophy, living in Tokyo. And I'm a father of a two-year-old boy. I was nonchalant about nuclear energy so far, but recently, I've read a lot about it; it's hard to understand the discussion.

Die Zeitungs-Applikations-Komplikation - wer zahlt?

Computer, Smartphone, Tablet-PC, IP-TV, Spiele-Konsole, Navigationsgerät und vielleicht sogar im Display des neuen Backofens. Das Web soll uns ganz wie von Bill Gates vorhergesehen überall Information übermitteln. Ob das wirklich Sinn macht, ist eine andere Frage.

iPad App Sales Numbers: WIRED vs. Writer

We're tracking the performance of iA Writer with a wonderful app called AppViz from ideaswarm. AppViz not only allows you to track your own sales—you can also use it to evaluate how much other apps make, if you have comparable sales numbers. My first question was: How much does WIRED make?

Form and Information

Here is the lecture iA's Oliver Reichenstein gave in 2010 at Keio University on creativity, information, and innovation.

Stephen Fry on iA Writer

When asked which four iPad apps he couldn't live without Stephen Fry replied: IMDB, Instapaper, Soundhound, and Writer. “Astonishingly simple. Everything goes away except for the writing experience.”

iPad: Scroll or Card?

How do you navigate content on the iPad? Scroll or flip? In 1987, the biggest neck beards in tech held a conference on the Future of Hypertext and there were two camps, “Card Sharks” and “Holy Scrollers”. They had an epic battle over this question: Should you scroll or flip pages on the screen? Who won the fight?

A. Burroughs on iA Writer

I wasn’t expecting this. In three weeks, we’ve sold over 13,000 apps and every day we seem to climb up another rung in the App Store. While selling apps makes the product feel real and secures future development, the biggest personal satisfaction comes from the feedback our app gets from professional writers.

Gap: Controlled Brand Demolition? No.

There has been speculation about whether the Gap redesign was a super-dynamic marketing stunt, or just mere tomfoolery. If you know how plump most big corporations are, the answer to that seems pretty clear (tomfoolery). In the light of the recent run of brand redesign hullaballoos, it’s worth discussing whether scandalous redesigns help brand awareness or hurt brand image.

Can Information be Architected?

A presentation with the title "iA on IA," held at EuroIA 2010.

Writer for iPad

“Writer has out-innovated Apple. Writer is actively designed to help you write.” —Fast Company

Can Experience be Designed?

Do architects design houses or do they design “inhabitant experiences”? The bullshit answer is “They design inhabitant experiences”. The pragmatic answer is: “They design houses”. The cautious answer is: Architects design houses that lead to a spectrum of experiences, some foreseen, some not. But they do not design all possible experiences one can have in a house.

“Web design is engineering” (Jonny Holland)

Jeron van Geel interviewed Oliver Reichenstein on Jonny Holland. He asked a series of questions about the relationship between Philosophy, Design, Japan and Western culture.

E-Reading: Neue Medien sind mehr als ein Vertriebskanal für alte Inhalte

«Das Buch wird niemals sterben.» In der englischen Simultan-Übersetzung klingt es fast wie «wir werden immer reiten und brauchen keine Autos». Doch der italienische Redner eines wissenschaftlichen Fachverlags ist sich seiner Sache sicher.

WIRED on iPad: Just like a Paper Tiger…

First, the paper magazine was crammed into the little iPad frame. In the form of a PNG slide show. To compensate for the lack of interactive logic, this pretty package was provided with a fruity navigation.

Cosmic 140—Art for Geeks

Our latest Web Trend Map tells the story of Twitter and its 140 most influential Twitter users. Surprisingly, it’s even more popular than Web Trend Map 4.

Cosmic 140 – Per Anhalter durch die Twitter Galaxis

Hier ist unsere nächste Web Trend Map. In diesem Jahr gibt es keinen Metro-Fahrplan und auch keine Internet-Adressen. Stattdessen zeigen wir die 140 einflussreichsten Twitter User mit #Namen, #Alias, #Kategorie, #Einfluss, #Aktivität sowie wann und was sie zum ersten mal getwittert haben.

«Gibt es die perfekte Webseite?» (Design Made In Germany)

Interview von Ulrike Daraghma und Pascal Jeschke für Design Made in Germany. DMIG «wollte wissen, ob es die perfekte Webseite gibt, ob Online-Nachrichten-Magazine eine Zukunft haben» und wie wir uns «die Zukunft von Text generell vorstellen.»

Designing for iPad: Reality Check

Over the last two months we have been working on several iPad projects: two news applications, a social network, and a word processor. We worked on iPad projects without ever having touched an iPad. One client asked us to “start working on that tablet thing” before we even knew whether the iPad was real.

iA’s 2006 Facebook Designs, Redesigned

From December 2006 to February 2007 we were in touch with the product manager of Facebook. The prospective: Redesigning Facebook. Eventually. Since the contract was never signed, we kept our designs in the drawer. Until now…

Meet C140, Our Next Trend Map

It’s one year since our last Web Trend Map. A lot has happened, but there are not enough changes in the landscape of domains in the last 12 months to create another domain-based Web Trend Map. The big changes happened one level higher, on the social layer, that is: On Twitter and Facebook.

Reuters, NYT und iA im Gespräch

Am diesjährigen Media2010 Event in Sydney wurden Marc Frons (CTO, New York Times), Nic Fulton (Thomson Reuters) and Oliver Reichenstein über die Zukunft der Nachrichtenindustrie befragt. Die beiden Hauptfragen lauteten…

API for News? Reuters, NYT & iA Inc.

Last week at Media2010, Marc Frons (Chief Technology Officer, Digital Operations, New York Times), Nic Fulton (Chief Scientist, Thomson Reuters), and I were asked several questions on the future of news…

Mit einem Blogpost am Rad der Weltgeschichte gedreht

Am 12. Januar 2010 meldete Google in einem Blogeintrag wie ein Blitz aus heiterem Himmel, dass man eine "neue Herangehensweise" an China ins Auge fasse. Man sei nicht weiter bereit, die Suchresultate der chinesischen Google-Suchmaschine zu zensurieren.

What’s Next in Web Design?

I’ve been asked by the Italian magazine L’Espresso to write an article on The Future of Web Design. Here is the (longer) English text.

Was bringt 2010?

2009 ist sicher in unseren Erinnerungen verstaut, die Nullerjahre sind überstanden – Zeit für einen Ausblick.

Web Trend Map Video Interview

I sat down with the video team of GaijinPot for a short interview about the Web Trend Map.

Can Experience be Designed?

First, think of a number between one and ten. Then take a step back and look at the words “User Experience Design” as if you had never seen them.

Kenya Hara On Japanese Aesthetics

What makes Japanese design so special? Basically, it's a matter of simplicity; a particular notion of simplicity, different from what simplicity means in the West. So are things in general better designed in Japan? Well, actually, it's not that simple…

Tell me again: Who Relaunched Krone.at?

I got an email the other day from a young entrepreneur that asked whether we send out press releases. The answer is twisted: So far I have refrained from sending out press releases. But that might change…

Der Weg des Projekt-Samurai

Obwohl ich immer wieder grosse Projekte leite, habe ich nie intensiv über das Handwerk der Projektleitung nachgedacht. Ich sehe aber, dass selbst gestandene Projektleiter immer wieder scheitern.

The Value of Information

When confronted with the necessity of offering news for free, editors are quick at pointing at the cost involved in news production. Which of course is beside the point. Information on the Internet is as common as snow in the arctic. You can't expect Eskimos to buy a snowman.

Die Schnipsel-Kultur

Diesem Artikel ging eine schockierende Selbstbeobachtung voraus. Lange habe ich mich geweigert, den 140-Zeichen-Dienst Twitter auch nur aufzurufen, geschweige denn zu – das Wort auszusprechen fällt mir heute noch schwer – twittern.

Die 100-jährige Internetfirma

Die 100jährige Internetfirma wird ein Pharmakonzern sein, stets auf der Suche nach der nächsten grossen Rezeptur. Oder ein Filmstudio, das 10 Produktionen im Jahr finanziert, um einen Blockbuster zu landen.

Future of Journalism: A Little Bit of Everything Please

Recently, there has been a quality renaissance in the discussion about the economic future of journalism. While some are still touting the one miracle solution (usually alluding to Google’s business model and success), a lot of ideas have arisen that will probably make up for the economic future of journalism as a whole. Time for a summary.

The Spectrum of User Experience

Designers are narcissists, programmers are nerds, and whoever wears a tie must be a jerk. Designers, programmers and business people love to hate each other. That's why we keep them separated…

Das Spektrum der Nutzererfahrung

Eine fertige Website weist zahlreiche Aspekte eines Hauses auf. So lässt sich das Treppenhaus (sagen wir die obere Navigation) oft nicht mehr verschieben, ohne dass die Mieter (sagen wir eine Partnerintegration) gestört werden und das Fundament (sagen wir Drupal oder Typo3) bestimmt die Stabilität und das Entwicklungspotential des Gesamtgebäudes mit.

Web Trend Map 4: Coolest Gift For Geeks

It hangs in the headquarters of Google, Microsoft, Facebook, WordPress, and Yahoo! Japan. Even the CERN in Geneva has its own copy. The WTM4 poster has caused quite a stir.

Kill Blog Comments?

Blog comments have an innate communication problem: You can't discuss and moderate the discussion at the same time.



Wir Trödler

Der wichtigste Antrieb, sich für ein soziales Netzwerk wie Facebook anzumelden, ist das Bedürfnis, Leute auszuspionieren, die man nicht physisch trifft.

Social Media Marketing? Kaboom, Baby!

"Social media marketing" is bullshit. If that upsets you, don't read the following text.

New and Dirty: Tweet Blogging

We all waste too much time reading (and writing!) boring text. Here is one solution to the problem.



Web Trend Map 4: Preview

While the first map was hacked together in an afternoon, the second took a week, and the third devoured a month of concentrated work, the fourth Web Trend Map (due in February) has already taken more time in preparation than all previous versions combined.

Web Trend Map 4 : 予告編

第1弾は半日、そして第2弾は1週間、第3弾に至ってはかかり切りで1ヶ月という製作期間を記録して来たWeb Trend Mapですが、今回の第4弾(2月リリース予定)につきましてはすでに前3作の総作業時間をも超過する大仕事になっております。

Web Trend Map 4: Die Online-Trends 2009

In einem Nachmittag zusammengeflickt war die erste Web Trend Map, die zweite kostete uns eine Woche und die dritte verschlang bereits einen ganzen Arbeitsmonat. Die Web Trend Map Nummer 4, erscheinen soll sie im Februar 2009, hat bereits jetzt mehr Vorbereitungszeit in Anspruch genommen als alle ihre Vorgängerinnen zusammen.

webapp的死闘:Google vs Apple




Japanisch für Anfänger: Too Mutchi

Das Internet ist reich an Text und arm an Qualität. Drei japanische Tricks, um Zeit und Nerven zu sparen.

The Age of Digital Baroque

After all, blogging is over now, isn't it? Very probably so.

Webapp Death Match: Google vs. Apple

With websites turning more and more into web applications, functionally as well as aesthetically, it'd be interesting to look at what makes a Web app work in terms of skinning. We start off by comparing two different approaches: HTML-skin vs. desktop-application-skin. In other words, Google versus Apple.



Elvis and the Opposite

A 14-year old video blogger named Fred somehow managed to get a fan base of almost 45 Million users. Now instead of asking how that's possible, Seth Godin and Robert Scoble trivialize his success. Did they forget what Elvis said?



iA eröffnet Schweizer Niederlassung

"Kuck mal, da versteht jemand etwas vom Internet", war unser erster Gedanke, als wir vor etwas mehr als eineinhalb Jahren die Web Trend Map von Information Architects Tokyo entdeckt haben.

iA Opens Second Office in Switzerland

We had to be unusually secretive about the following developments. But now, we can finally lift the curtain. First, the big news project is finished. Second, we have opened a second office in Zürich, Switzerland.

Anonyme Kommentare

Japanisch für Anfänger oder was von anonymen Blogkommentatoren zu halten ist.

Innovation oder Investition?

«Dieses Internet wird sicher irgendwann wieder verschwinden» hat mancher Verlagsmanager noch bis vor kurzem gehofft – bevor er sich gerade noch rechtzeitig in den Ruhestand retten konnte.

Gebt den Sauriern Saures

Die Rezession ist das Beste, was uns passieren kann. Uns Lesern. Uns Konsumenten. Uns neuen Medienmachern.


Der verlinkte Bürger hätte heute die Möglichkeit, zum Datengourmet zu werden. Das Angebot besteht. Alles, was man tun muss, ist reduzieren.



Data Gourmet

The IT-Revolution promised to free and enrich us. To free us from propaganda, to free us from mindless TV, to free us from advertisement torture, and to enrich us by letting machines do all the boring work so we'd have more free time. So, how did it go?



Surfing the Avalanche

The supposed recession is the best thing that could happen to us readers, consumers, new media makers. Avalanche, take us with you!

Web Trend Map V3

Das ultimative Tool für Internetfreaks, die Web Trend Map 2008, ist nun als A0-Poster erhältlich.

2008年度版 Web Trend Map

2008年度版 Web Trend Map がとうとうリリースとなりました。おかげ様ですでに、The Guardian, WIRED, Le Monde, Corriere, kottke, Boingboing, Techcrunch, Mashable, Valleywag、そして数え切れないくらい多くの方のブログで取り上げていただいております。



Use Your Real Name When You Comment

Dear anonymous reader, if you intend to be critical: Be our guest. But if you're our guest, act like a guest.

Web Trend Map 3

We are happy to announce that the coolest gift for geeks, the A0 poster of the 2008 Web Trend Map, as featured by The Guardian, WIRED, Le Monde, Corriere, kottke, Boingboing, Techcrunch, Mashable, Valleywag and literally thousands of blogs.

Web Trend Map 2008 ベータ版

ここに、ついに2008年度版Web Trend Mapを披露させていただけるときがやってまいりました。私たち渾身の、栄光のベータ版です。今回は300件近い有名な、または影響力の大きなサイトをピックアップし、東京首都圏路線図に配置してみました。そして、前回より多くの方のご要望をいただき、ポスターのサイズもA3からA0へと大きくしました。ご自宅や、オフィスのワンポイントに、自信を持っておすすめさせていただきます。

Web Trend Map 2008 Beta

We present you with the 2008 Web Trend Map, in all its beautiful beta glory. This time we’ve taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.

Web Trend Map 2008: New Layers

Those familiar with the new Swiss train station maps may recognize one source of inspiration. We’ve adopted some concepts from our good friend Adrian Schaffner’s work on mapping Swiss train stations.

2008年度版 Trend Map: What’s New


Trend Map 2008: What’s New?

We’ve redesigned the Web Trend Map from scratch. It’s now presented as an isometric landscape.



Predictions for 2008

This year we have seven predictions. If they are as accurate as last year’s, we should make this a paid service.



Looking Back on 2007

Here’s what we said was going to happen in 2007 one year ago, compared to what really happened…

This is madness! No, This is Radiohead

The release of music for free online is certainly no new thing, with many bands finding success through file-sharing. That fill-sharing kills the record industry is also nothing new, however Radiohead recently made it official by showing that it's possible the make and reach millions without either.

Branding Crimes: 4. The Start-Button

We have hated this thing for over 12 years now—the button that launches a pull-up menu. Only the twisted minds over at Redmond could come up with this. Yeah, I know it's not a real "Start" button anymore, with Vista it's become more of a clickable logo like the Macintosh one. But, after all this time, it is still a push-up menu. And that is another major branding crime. Why?

Branding Crimes: 2. Stealing Interfaces

A wonderful example of what not to do if you believe that Brand = Interface. Copying interfaces defines you as a second choice company.

Branding Crimes: 1. Missing Logo

The Interface is the brand—but few interfaces qualify to leave out the main orientational element—the logo.

Face Off: The Essentials of Online Rebranding

A company may choose to rebrand itself because of a merger, a bankrupting scandal, or because they simply have outgrown their name. These are solid reasons; however, on the web, rebranding should be considered with the caution of a face transplant.

Web Trend Map 2007 Version 2.0

We have done it before, and now we’ve done it again—the poster of most successful websites, mapped to the Tokyo Subway, is back!

A Word on Design Value

The other day we got a telephone call from a business man that planned to "exponentially increase" his Internet performance. His budget? $1,000.

Newspaper Wiki: Schematics

The last couple of days we have received some excellent feedback on our article “Washington Post Redesign as a Wiki”. First of all, thank you to everyone who took the time to study our problem and form an opinion. To be able to receive input from the best people in the field is rare and rewarding. We got lots of applause, together with some questions and reservations.

wiki型新聞再構築(Washington Postデザイン考察)


Washington Post Redesign as a Wiki

After our last post on “The Future of News” we have been asked again and again to illustrate what a newspaper as a wiki would look like. We’re happy to oblige…

Web Ad Spend Overtakes Newspapers

Earlier this year we speculated that in 2007 "Big ad investments start streaming in". Our prognosis was heavily understated.

The Future of News: How to Survive the New Media Shift

News organizations cannot continue to ignore the global shift from institutionally-controlled media to user-controlled media. They have to redefine their processes and face the obvious question: Do we still need old media for news?

10 Newspaper Myths Deconstructed

The San Francisco Chronicle is in financial trouble. InfoWorld stops printing. Time Magazine redesigns its print edition and fires 50 people. Quo vadis, newspapers?

Understanding New Media

You often hear people saying that other people understand or don't understand the media. Funny enough that the appreciative "he/she understands the media" is applied to success in old media, while "he/she does not understand the media" is applied to old media people fumbling with the Internet.

USA Today: Mission Accomplished

When I read this morning that USA Today "refashions itself as a social network", I got a little shock as I was worried that they are going to eat our client's lunch. Fear nothing, client. Among information designers the USA Today redesign is a laughing stock.

Pushers and Spammers Should Pay

The amount of spam and flooding blogs and mailboxes is getting worse and worse and worse. How should we stop it?

How to Compete With Free

You should read Mike's latest article several times. Not because it's hard to understand, but because it's amazing stuff. Read it again and again and then read through a whole series of his related articles.

Tirekickers & Co. Ltd.

Yes, we still get requests from people that want us to work for free or deliver comps and sketches “just to see”. And we did some work for tire kickers in the past and once got really screwed by a couple of con-men. So actually we do have some advice for young creative companies and students that work in our field.

Web Trend Map: Reactions

What started as a fun new years card made quite a few waves. The Web Trend Map’s reception so far…

iPhone NanoとiPhone Shuffle


Introducing iPhone Nano & Shuffle

Apple's iPhone proves again that user experience is brand experience. But I'm still unsure if I really want one; they're kind of too big and too complicated for an old man like me.

Web Trend Map 2007

As a Christmas and New Year’s present to our clients and readers we have created three fun Internet overviews.

Internet 2007 Predictions

After looking closer at what made the web in 2006, it is time for some bold predictions.

Technorati: Big Business with Bogus Data

Since the PR giant Edelman and Technorati are working together they are both trying to become an industry reference for statistics on the blogosphere. The question is how reliable is Technorati’s data?

Partner in Astroturfing: Boycott Technorati?

We all had a bad feeling about this right from the start. Why is the blog watch-and-search engine Technorati bonding with the No.1 PR giant Edelman? Can we trust them?

Web 3.0: You Say You're on a Revolution?

Web 1.0 started as a streaming publish-to-read medium; web 2.0 has established itself as a publishing platform for everyone. Now web 3.0 is said to be a technologically advanced Internet, where the user executes and the machines do the thinking.

Good Books Want to be Re-read

Good books are good people: Books are people speaking with signs. Meeting cool people several times is nice.

Build a Plane and Fly to Sicily

Since Mondays are typically low energy days, I’d like to share this story with, to reassure you: If you have a strong vision—no one can stop you.


ユーザーフレンドリー(user friendly)でないサイトは、オーナーのマナーのなさを暴露するものです。専門家の方々は、このユーザーフレンドリーという単語を乱用しすぎて、元来「フレンドリー」という言葉が道徳用語だということを忘れてしまったのではないでしょうか。

The Electronic Gentleman

If you have a website that is not user friendly, you have an unfriendly website which basically means that you lack manners. The specialists use that word (“user friendly”) so often that they forget that “friendly” actually is an ethical term.

100% Easy-2-Read


The 100% Easy-2-Read Standard

Using 10 pixel Verdana made sense in a time when screens were 640 pixels wide. Today it is a mistake.



Read Different: Apple Ads in Japan

Last Sunday, they started airing the "Hello, I'm a Mac… and I'm a PC" ads here in Japan. And here's a surprise: they're different. The Mac guy isn't particularly cool and the PC guy is a real "salary man" type. The ads aren't as obvious as the Western originals.

New Athens

When people ask me about my background, they're confused. I studied philosophy. How come I do web design? In short: The old Greeks brought me here. What can Internet workers learn from the old Greeks?



Reactions to 95% Typography

An avalanche of comments, hundreds of applauding blog entries, honorable mentions from cooler and more sublime and hotter and higher places, forum discussions, translations in Chinese and partially in Italian and even blunt plagiarism was incited by one of my recent notes.

Jakob Nielsen, Time Machine?

In 2001, usability guru Jakob Nielsen—according to USA Today “the next best thing to a true time machine”—was convinced that by 2007 books would be gone and “fully replaced with online information”. Was he being serious?

Coca-Cola and The Matrix

Brands make us associate positive values and positive experiences with the products they mark. Brand values are defined by the senior management in the “Brand Matrix”. Coca-Cola recently changed their brand matrix. Are we soon going to associate other things with Coca-Cola?

The Interface of a Cheeseburger

All things have an interface. Shaping interfaces is shaping the character of things. The brand is what transports the character of things. When looking at McDonald’s, iPod, or Nintendo DS it becomes quite obvious that the interface *is* the brand.



Web Design is 95% Typography



95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.

Design is How it Works

“Most people make the mistake of thinking design is what it looks like. That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.”

CI and CSS

Corporate design manuals, CSS, information architecture and object oriented programming follow the same principle. They are modular.



Why is Simplicity Difficult?

Simple websites are easy to use, easy to understand, nice to look at. In practice, websites are either unusable or ugly and filled with too many words. Why do designers have a hard time to keep it simple?

Internet Consulting?

The Internet business took a hard hit around 2000 after the tech bubble burst. To call yourself an “Internet agency” or even an “Internet startup” was considered nothing less than masochistic. That is when most Internet companies started to get into “consulting“ and “branding” and “marketing”.

Usability News: The F-Pattern

Since I’ve started developing websites I’ve been looking for the ideal layout. Today I got another hint on the direction to take. Jacob Nielsen calls it the “F-Pattern”.

Internet Users Visit Only 6 Websites

We now have over 75 million websites we can go to, but still we only visit six of them regularly, as we just learned from a study recently made public by Directgov. Their findings make us think of a new phase of the Internet.



Usability and Branding

Your website is more important for your company and its brand portfolio than your business card, your brochures, the products you sell, your packaging, the address and the building your company resides in.

Usable Interface Design

As an information designer the interfaces we currently work on—no matter whether Apple or Windows—bother me. Yes, OS X looks a lot better than its predecessors, and Windows’ upcoming rip off of OS X looks better than the previous rip off.

The Right-Side Column: Just Noise?

If it is your side column on your website you want it. But does your user read—or even: see—it? You might argue that the side column is standard. So we do need it. Do we?

Do We Really Need a Site Navigation?

Whoever performed any usability tests knows that users look at the content straight away. Users first look the pictures, then at the titles, then at the text. Navigation often gets completely ignored. In my seven years of conceiving websites and monitoring usability tests I am tempted to say that navigation is useless.

How Important is Design on the Web?

Internet users can give websites a thumbs up or thumbs down in less than the blink of an eye, according to recently published study report. Nature.com and Wired recently reported on the fact that we pass judgement on a website in less than a second. This sounds like good news for web designers. Is it?

Startup in Japan (2): Find an Accountant

I needed an accountant for my new company and so I checked out a couple of websites and made a couple of appointments. And if you think accountants are boring, you are so very wrong.



Startup in Japan (1): The Basics

Setting up a company in Japan as a foreigner isn’t as difficult as you might guess. Of course, it helped that I knew some things about Japan, and starting off—before I started off.

What is an Idea, and How Much is it Worth?

An idea is not some pink cloud that looks like a bunny. The Greek word "Eidos" originally meant "form, shape", and that is what a real idea is.