Bad design always has a good reason: An expression of frustration toward bad design decisions that were taken for political reasons. On the client side the concept is often expressed as: “We know this isn’t good, but we want to avoid discussions with the head of department so-and-so.” The best practice against bad design with a good reason is a solid digital strategy. If we join a client after the Digital Strategy was decided, we usually oppose their laziness and lack of professionalism and try to escalate. That doesn’t always work, but it’s always worth a try.

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