Wakaru?: Japanese for “Do you understand?” or “Know what I mean?” Used to denounce a tacky joke that you’ve just made and came to regret the very moment you made it.

Wall of Text: A cognitive moat that causes sialorrhea, memory loss and occasionally death. A barrier to understanding. The most serious incidents occur during presentations using PowerPoint at a conference where the audience has little choice but to pretend to listen. Wall of text survivors will actually try to read it, which means they’ll finish before you get a chance to explain what it means, leaving you with an audience of exactly one. See also: Presenter

Web Design Agency: Old form of business that, similar to the ice cutter, knocker-upper or horseshoe maker, was very useful but has now run its course. While still popular in Japan, digital design, web design (or internet) agencies have been bought and replaced by a handful of business consultancies. They bought digital design agencies just in time before losing their consulting mandates. Now, they take the lion’s share of the design work business. Supposedly, the whole design part will be fully replaced by Artificial Intelligence.

World building: An artificial, internalized world view commonly used as a setting for a novel. If writing is playing, then world building is the fun multiplier. Requirements include time, space, and inhabitants. Scale isn’t important: A world can be a bewilderingly large Tolkienesque spread, or a narrow, focused world like The Wind in the Willows. Both types of worlds can be equally profound. Characters are optional, because building worlds can be a rewarding pastime for its own sake. No world is wholly original. We can’t imagine anything in a vacuum, which means that everything we dream up is at least partially borrowed from somebody else. However, we recommend avoiding AI to build worlds since it is incorporeal and therefore cannot have context.