GDPR: The General Data Protection Regulation, issued by the EU. The attention economy runs on private data. Therefore corporations try to accumulate up as much private data as possible. In opposition to the general mispractice, the EU has created a set of laws that prohibit indiscriminate data collection. The GDPR sometimes gets falsely called the Cookie Banner Law. The tech optimist fraction believes that tech corporations should not be regulated in any way. Whether it's their quest to collect private data or their will to dominate their market sector, corporations should do as theiy please. Anti-regulation advocates try to prove their point by quoting the GDPR the "cookie banner law." The idea is that we have all these banners asking for consent because the EU doesn't understand the Internet. The truth is: 1. The ePrivacy Directive (not the GDPR) requires websites to obtain user consent for non-essential cookies. And thats not a bad thing. 2. "There is no EU cookie banner law." (Bitecode) 3. "The EU does not mandate cookie banners. Companies do." (AmazingCTO).

Generation Successful: A confirmation message that appears when one exports a wireframe from Axure to the Axure-Share online service. Serves as a reminder that you’re part of a promising class, which comes with considerable responsibilities.

Go hard or go home: A Mick Jagger quote from a song by will.i.am titled “The Hardest Ever”. The exact quote “You can go hard or you can go home” is shrouded in myth. In fact, it was first used in a presentation on the digital strategy for traditional corporations that faced imminent annihilation by Silicon Valley. Such clarity is professionally and morally shocking, so it only appears in iA’s rhetoric if it’s necessary, precise, and accurate. “Go hard or go home” is now used casually when you need to adapt to digital common sense or losing situations that are so obvious that the Everybody is always somewhat right argument loses against a Soup Nazi. The expression can also be used ironically when a discussion puts basic principles of user interaction into question, like the need for Scrolling. Or, when someone overdoes digital, for example: “They fired all sales people and replaced them with AI. Go hard or go home.”

Google: Synonym for Search. Sometimes used to describe a once big name in the fading ad world. Google became known for camouflaging ads as search results, which turbo charged the erosion of user trust. To stay on brand they decided to drop the corporate motto "Don't be evil" and started operating under the James Bond villain pseudonym "Alphabet". Facebook, predictably, copied that tactic. Instead of asking us what we want to buy next, Google finds new creative ways to spy on what we do in our bathrooms and bedrooms. Their business model isn’t primarily about being creepy; it’s about selling ad services to people who need to push more rubber boots, umbrellas, and toasters. The ads service doesn't really work. These ads do bot yield more money than they cost—there’s no perpetuum mobile. Yet, since the process is opaque, few except the EU have questioned Google’s sketchy business model. Google continues to release half-baked products, but their employees are still lucky, enjoying generous pay, stock options, and free snacks. Despite Google’s rough handling of its Android acquisition, the platform remains the go-to for those who avoid spending big on iPhones, making it the globally dominant platform. Google pays Apple over $20 billion to secure its spot as the default search engine on iOS, celebrating and congratulating Apple for its de facto market dominance. Distinguishing between Apple, Facebook, Google, and Microsoft used to be crucial in the attention economy. However, as Artificial Intelligence is making everything the same these distinctions might only matter to shareholders.

Grammar: The art of writing words, often misrepresented via scare techniques to make you hate language. As children prove daily, you don’t need grammar to learn a language, but it can help understanding it if you care to know how language works. For people who like to read and write, grammar can be a source of joy and enlightenment if they manage to accept its confusing and daunting concepts, like “adjectives” or “adverbs”. Grammar can be seen as a game, which is particularly useful while you’re editing. Grammar is related to rhetoric.