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California: Mythical place whose inhabitants consciously or unconsciously work for the Advertisement industry. Californians drink the finest coffee and only eat Cucumber Sandwiches. Californians are positive, healthy and live in a perfect work/life balance while obsessing over death (aka “Exit”) and working relentlessly towards burnout. Californians, especially San Franciscans, are paid high salaries to cope with the rent of their tiny apartments. To an outsider, the streets of California appear to be overwhelmed by armies of homeless people struggling to survive, but all Text depends on Context.

Capolavoro: Italian for “masterwork.” The highest form of praise for a perfect Design. Often used in a humorous but heartfelt context, and commonly spoken with southern Italian pronunciation: “capulavo!” or “gabulavor!”

Cliché: The word “cliché” comes from the French verb “clicher,” which means to stereotype or to click. In the context of printing, “clicher” referred to the process of making a stereotype, a printing plate cast from a mold of movable type. The term is believed to be onomatopoeic, mimicking the sound of the printing plate striking molten metal. The repetitive clicking sound associated with this process led to the term “cliché.” In the printing industry, a “cliché” was a ready-made plate used to reproduce text or images. Because these plates were reused frequently, the term came to denote anything that was repeated so often it lost originality. By the mid-19th century, “cliché” had moved beyond the printing industry to describe any phrase, idea, or element that was overused and lacked freshness or originality. iA Writer’s Syntax Highlight helps detect clichés. If used consciously, clichés can be turned into a rhetorical device. Rhetoric devices become clichés when used without thought.

CMS: Content Management System. Source of laughter and tears. Often used as a euphemism for Wordpress by clients, which itself is a euphemism for “I don’t want to pay for technology.” Using a CMS (aka Wordpress) for the wrong purpose often leads to a CMS in a CMS. A common misunderstanding with CMS is when a Content Management System replaces Content Management. Systems facilitate management. They do not replace it.

CMS in a CMS: A futile attempt to use a CMS against its purpose or to build core technology that deals with key deficiencies of a CMS. Sometimes CMS in a CMS describes the efforts of a junior who fantasizes about reinventing the CMS and making it “really easy.”

Cold and Exposed: The state of a small dressing cabin for people who cycle to work, installed in our Zurich office’s storage area. It’s cold in winter and exposed because our office neighbors who are Real Architects like to spend most of their time there. Cold and exposed also symbolically represents exaggerated expectations towards workplace amenities fostered by Californian startup culture. Example: “I was expecting color balls, slides and free M&Ms, but you just left me sitting in an ergonomic chair, cold and exposed.”

Conference: The expression “heard at a conference” or “they say at conferences” is used as a Design method that sounds good but doesn’t necessarily lead to useful results in practice. There are a few conferences that are fun and that you should attend, depending on your expectations. Most conferences are not, because they precede the time where web design agency business was a serious business and design conferences met an industrial need. If that doesn’t bother you, you can still try to gain business by showing up at conferences. However, as your service degrades from attending too many of them, you may lose your main source of revenue: recurring business from a happy client—which includes introductions from your first client to another.

Container: Container-based information architecture appears simple at first but is also the most difficult discipline in our craft. Its theory is broad and spiked with hairy contextual exceptions. No one fully masters or understands the magic behind it. A container generally consists of a self-sufficient block of content that a) spans the full width of a page b) is useable on more than one page c) scales responsively. The rules of container-based information architecture can be learned and improved through practice over years. The benefits of container-based IA for structure, responsiveness, content strategy and Design flexibility are obvious and can be proven quite easily. But, just like logic, the deeper metaphysics of container-based information architecture can never be fully understood. The hardest part in container-based IA is usually the home page.

Context: Context is information that surrounds text. Context defines text. Moving from text to context and back clarifies the meaning of a text. Even though they are two distinct words, the exact Threshold between text and context is not always clear. The way you move between text and context defines a core element of an information system’s Information Architecture and thus the Interface. Certain interfaces improve access to context, like Wikipedia. Others, like X, prefer tight framing which is an ideal architecture for ideologues and Trolls.

Conversations: Our preferred form of miscommunication. A high-error rate exchange of information that leads to misunderstandings, resentment, tragic love affairs, and wars. In spite of that, the best way to design a (cross-reference: user interface) is through conversation with another designer. Since a user interface essentially scripts the conversation between machine and user, designing it through conversations between designers and then between designers and test users is the best way to making user interfaces flow.

Copy of Copy: A page naming system used by Axure, the prototyping tool. When you duplicate a page named “Page 1”, the resulting page would automatically be named “Copy of Page 1”. The duplicate of this would be named “Copy of Copy of Page 1”. This system led to the iA expression “Let’s copy of!” as an invitation to rapidly iterate an idea.

Crisp: Another word for slick design that just feels right, sits in place, is held firmly together. Crisp work looks like the Real thing. One may argue that Crisp belongs to the category of design words that Hit the Ground Running as Sexy, fresh, or, if you speak German, “frech”. Handle with care. Use the word freely amongst friends and colleagues, but never use it to explain your design.

CSAM: The EU’s CSEM scanner proposal, aka “Chat Control” opposes privacy by undermining end-to-end encryption. It aims to combat Child Sexual Abuse Material (CSAM) by mandating that service providers scan user communications for illegal content. The outcome of the negotiations will shape the future of digital privacy and security in the EU. It is crucial that the European Parliament maintains its strong stance on protecting encryption to prevent the erosion of privacy rights.

Cucumber Sandwich: Symbolizes an over-the-top approach to healthy living. “He just had one of his delicious cucumber sandwiches” describes a techie who bragged about his healthy living. Implicitly makes fun of the California lifestyle.