Old Internet: Describes an internet phenomenon that feels out of date. This doesn’t necessarily mean that the phenomenon is bad or inefficient, or indeed even old. Old internet examples are tag clouds, tree maps, full width images, fly-out menus, left-hand navigation, scroll-to-see-more triangles, notifications, social bookmarking, RSS feeds, icons (and RSS feed icons), Liverpool layouts, and people’s faces in circles.

Opinion: Expression of disbelief from The Big Lebowski’s “That’s just… like… your opinion, man.” Declaring a point of view as just an opinion is useful when you’re too lazy to find a rebuttal, or you want to calm down a discussion, or because the opinion holder is deemed so misguided that it isn’t worth presenting a counter argument. Also used to counter someone who gets overly excited about their point of view, or to remind others that core beliefs are not founded in science but Metaphysics. Previously, working at iA required knowing The Big Lebowski by heart due to it being quoted so often on any given day.

Oxymoron: (cross-reference: Rhetorical) device. Combining contradictory terms like “bittersweet,” “deafening silence,” “organized chaos,” “black milk” or “living dead” to create a surprising effect. Oxymorons can highlight the complexity or duality of a situation, feeling, or concept. They can make statements more striking and memorable. By combining contradictory terms, oxymorons prompt readers to think more deeply about the meaning and implications of a phrase, encouraging reflection and analysis. Oxymorons are popular rhetorical devices to add a humorous or ironic twist. They play with expectations and can evoke a smile. In poetry and prose, oxymorons can contribute to a more nuanced and layered narrative. Oxymorons can be used to draw attention to the contrast within a concept, thereby enhancing the reader’s understanding of the subject.