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Taste: What politics and religion does to an everyday discussion is what taste does to a discussion about Design. The word “taste”, just as the word “design” can be used in different contexts: There is taste in the sense of a) personal inclination: “I like blue”, “I like sugar in my coffee”, “I prefer Mozart over Beethoven“, b) natural sensitivity: e.g. how well you can discern colors, or c) a trained ability to discern, e.g. the ability to recognize wine by tasting it. Failure to define and explain which form of taste you’re debating leads to passionate arguments that designers should avoid like the devil.