Yolanda: Legendary iA persona who was a businessperson in the 70s, an internet pioneer in the 90s and is now, in spite of her age, more active, sharper, more eloquent and more knowledgeable than ever. The goal of our apps is to make them so simple and useful that aunt Yolanda (who is in reality writes herself with a J) approves of iA’s apps and finally abandons Microsoft Word. This will likely never happen because she is also very pragmatic. But it remains a goal, a standard, and a classic reference.