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Scrolling: The action of sliding content across a monitor or display. Analogous to flipping a page in a printed book. Scrolling is a core principle of human computer interaction and is regarded as commonly learned, understood and expected by the so-called User. In ancient times there was a debate whether information should be displayed as scrolls or cards. Everybody is always somewhat right so it depends. Scrolling is preferred to the viewport-defined card model when: Content is linked, scales over different platforms and screen sizes, layouts need to adapt to the viewport, and accessibility matters. Cards are preferable to scrolling when you have full control over the device, your information chunks won’t need more room than one canvas, accessibility is negligible and the interaction model is linear. These days cards are a PowerPoint-Snapchat-Photoshow outlier. A key role in a professional designer’s job to explain calmly and clearly and rationally and nicely *why we do what we do*. However, discussing basic principles like scrolling can trigger a Go hard or go home or even a Soup Nazi intervention.

Articles related to Scrolling

iPad: Scroll or Card?

How do you navigate content on the iPad? Scroll or flip? In 1987, the biggest neck beards in tech held a conference on the Future of Hypertext and there were two camps, “Card Sharks” and “Holy Scrollers”. They had an epic battle over this question: Should you scroll or flip pages on the screen? Who won the fight?

Designing for iPad: Reality Check

Over the last two months we have been working on several iPad projects: two news applications, a social network, and a word processor. We worked on iPad projects without ever having touched an iPad. One client asked us to “start working on that tablet thing” before we even knew whether the iPad was real.

10 Newspaper Myths Deconstructed

The San Francisco Chronicle is in financial trouble. InfoWorld stops printing. Time Magazine redesigns its print edition and fires 50 people. Quo vadis, newspapers?