iA Writer
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iA Presenter uses Markdown syntax to format documents. Learn the basics of Markdown in minutes—or dive in to discover more complex formatting.
This guide is interactive. Every example is a small editor with its result beside it: change the Markdown and see what happens. What you say appears dimmed, what your audience sees on the slide appears bright. To put a line on the slide, start it with a tab, written ⇥. In the examples, the Tab key types one, and Escape leaves the example.
John Gruber, the author of Markdown, underlines that “Markdown is intended to be as easy-to-read and easy-to-write as is feasible.” Readability is key: a Markdown document should be “publishable as-is, as plain text.”1
While it may be daunting to learn Markdown, you don’t have to type every character yourself: on Mac, the Text tab of the Inspector inserts the syntax for you; on iPhone and iPad, use the Command Palette. This makes it easy to pick up, and it will soon be second-nature.
A paragraph is one or more lines of text separated by one or more blank lines.
First paragraph.
Second paragraph.
By default, iA Presenter keeps normal paragraphs as spoken text in your presentation. When you indent paragraphs in the Editor, they appear on your slides instead.
You say this.
⇥Your audience reads this.
In Presenter, a single return starts a new paragraph by default. You can change this with Single return starts a new paragraph in Markdown settings; when it’s off, Presenter follows standard Markdown, where paragraphs are separated by a blank line. Either way, a blank line between paragraphs creates a new visual block. We recommend separating paragraphs with a blank line so your text works the same in other Markdown apps. To insert a line break within a paragraph, write two spaces or a backslash \ at the end of the line.
Twinkle, Twinkle Little Bat\
How I wonder what you’re at!
# Heading 1
## Heading 2
### Heading 3
#### Heading 4
##### Heading 5
###### Heading 6
Unordered lists can use hyphens, pluses, and asterisks as list markers interchangeably:
- Red
+ Green
* Blue
Ordered lists use numbers followed by periods:
1. Red
2. Green
3. Blue
To make a task list, add a space or the letter x between square brackets after a list marker:
- [ ] Milk
- [x] Bread
To make nested lists, indent list items with a tab or at least four spaces:
- Groceries
- [ ] Milk
To make a list item with more than one paragraph, indent additional paragraphs with a tab or four spaces. You can use extra spaces after a list marker to align the first paragraph with subsequent paragraphs:
- First paragraph.
Second paragraph.
- First paragraph.
To make lists visible in the slide, prefix the items with a tab:
⇥- [ ] Milk
⇥- Green
⇥1. Red
Blockquotes are spoken text without a tab prefix:
> First level, first paragraph.
>
> > Second level, first paragraph.
>
> First level, second paragraph.
To make block quotes visible to the audience, add a tab prefix:
⇥> First level, first paragraph.
⇥>
⇥> > Second level, first paragraph.
⇥>
⇥> First level, second paragraph.
⇥Markdown
⇥: A lightweight markup language with plain text formatting syntax.
⇥: A deliberate reduction in the selling price of retail merchandise.
To split slides, use horizontal rules.
# First slide
---
# Second slide
Use double asterisks or underscores to make bold text. Edit the example: what happens when you remove one asterisk?
**bold**
__bold__
Use single asterisks or underscores to make italic text. Inside a word, only asterisks work. Try both on part of a word.
*italic*
_italic_
Use double tildes to ~~strikethrough~~ text. Try crossing out a single word in a sentence.
~~strikethrough~~
Use double equals signs to ==highlight== text. Try highlighting part of a sentence.
==highlight==
Use a caret for simple superscript without any whitespace or punctuation:
100m^2
More complicated superscript:
y^(a+b)^
Use a tilde for simple subscript without any whitespace or punctuation:
x~z
More complicated subscript:
x~y,z~
Markdown supports inline and reference links:
This is an [inline link](https://example.com).
This is a [reference link][id].
[id]: https://example.com
You can omit a reference link identifier too:
[Google][]
[Google]: https://google.com
Markdown supports inline and reference footnotes:
This is an inline[^Footnote text.] footnote.
This is a reference[^id] footnote.
[^id]: Footnote text.
Footnotes are grouped at the end of a slide. They’ll only be visible if the layout allows for them.
Add two forward slashes at the beginning of a line to change it into a comment that only you can see:
This line stays in your presentation.
// This is a comment
The easiest way to add an image is to drag it into the Editor, which inserts it as a Content Block (/image.png). iA Presenter also supports Markdown image syntax and HTML image tags:

When using local images, they must be first added to the Media Manager. This gives iA Presenter permission to use the file.
Note
Markdown image syntax and HTML image tag filename rules are different from Content Blocks. Encode spaces as %20. Omit the leading slash, because it refers to the device’s root directory.
| Name | Price | Tax |
|:--|--:|--:|
| Widget | 10$ | 1$ |
| Gift | 0$ ||
[Recent Transactions]
| per line|| : - and spaces:--, right --:, or center :-:| at the end of the cellNote
iA Presenter has built-in formatting commands that quickly generate a table with a given number of rows and columns.
Use single backticks to indicate code within a line:
Keyword `func` indicates a function in Swift programming language.
To create a fenced code block, put three or more backticks on a line before and after the code. You can add an optional code language after the opening backticks:
```swift
class Shape {
var numberOfSides = 0
}
```
Indented code blocks are not supported.
iA Presenter supports LaTeX math expressions, which are typeset using KaTeX (see their supported features to learn more). Place equations inside a paragraph using $…$ or \(…\):
An example of math within a paragraph $x+y^2$.
An example of math within a paragraph \(x+y^2\).
Equations can be placed on their own using $$…$$ or \[…\]:
$$\displaystyle \frac{1}{\Bigl(\sqrt{\phi \sqrt{5}}-\phi\Bigr) e^{\frac25 \pi}} = 1+\frac{e^{-2\pi}} {1+\frac{e^{-4\pi}} {1+\frac{e^{-6\pi}} {1+\frac{e^{-8\pi}} {1+\cdots} } } }$$
\[\displaystyle \frac{1}{\Bigl(\sqrt{\phi \sqrt{5}}-\phi\Bigr) e^{\frac25 \pi}} = 1+\frac{e^{-2\pi}} {1+\frac{e^{-4\pi}} {1+\frac{e^{-6\pi}} {1+\frac{e^{-8\pi}} {1+\cdots} } } }\]
If you use the dollar sign syntax, leave no space between the $ and the expression’s contents. Add a space on the outside.
“A Markdown-formatted document should be publishable as-is, as plain text, without looking like it’s been marked up with tags or formatting instructions. […] Markdown’s syntax is comprised entirely of punctuation characters, which have been carefully chosen so as to look like what they mean. E.g., asterisks around a word actually look like emphasis. Markdown lists look like, well, lists. Even blockquotes look like quoted passages of text, assuming you’ve ever used email.” John Gruber, Markdown: Syntax ↩︎
Find out what you get with iA Presenter, and how it helps you tell a story they’ll remember.
How to tell your story without boring the audience to death.
A wide range of options to fit the various use cases, professional and personal needs.
iA Presenter’s user interface is currently available in English, while presentation content supports left-to-right language text.