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Internet of Things: Confusing term for “Let’s put a chip in everything, including your breakfast and your grandmother.” Tech Optimists love the idea. Tech pessimists hate the idea. However, most things are already computers to a certain degree. Digital Transformation is both unstoppable and irreversible. To manage it, you need to be informed about it. To be informed, one must try it. See also: Buzzwords.

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Internet Consulting?

The Internet business took a hard hit around 2000 after the tech bubble burst. To call yourself an “Internet agency” or even an “Internet startup” was considered nothing less than masochistic. That is when most Internet companies started to get into “consulting“ and “branding” and “marketing”.