Context: Context is information that surrounds text. Context defines text. Moving from text to context and back clarifies the meaning of a text. Even though they are two distinct words, the exact Threshold between text and context is not always clear. The way you move between text and context defines a core element of an information system’s Information Architecture and thus the Interface. Certain interfaces improve access to context, like Wikipedia. Others, like X, prefer tight framing which is an ideal architecture for ideologues and Trolls.

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