Structure is the inner working and the basic grid of what defines the shape of things. The solidity of an object comes from the solidity of its structure. While in the everyday understanding of → Design the term “form” is used in the sense of outline of an object, in the designer’s vocabulary “form” is understood an expression of an underlying structure. This is why gaps between form and structure bother us to the point where we see them as an indicator of → Kitsch.
iA creates digital products. We run small design studios in Tokyo, Berlin, and Zurich that serve great clients around the globe. Subscribe to our newsletter to receive brief summaries of our articles and interviews.