"Information": Structured data. The opposite of Entropy. Information changes its meaning depending on Context. In the DIKW Pyramid, structured information is knowledge, while organized knowledge ultimately leads to wisdom—but we’re pretty sure that you need wisdom to deal with knowledge. We focus on structuring information and hope to glimpse the peak of the DIKW pyramid, now and then. In information theory, information is the ultimate particle in the universe where matter is energy and energy is data in motion. But that’s Metaphysics.