Digital → Strategy is the process of defining a company’s vision, goals and approach with respect to product development, design, internal communication, marketing, management and infrastructure transforming from analogue to → Digital. Digital is the main growth field for companies, which is why a lot of traditional business consultancies are hiring armies of UX professionals and buying UX companies. Often C-level management lacks the data, the technical experience and the fast changing knowhow needed to make the well-founded methodical, practical and technical decisions required to be successful in this field. Managing your digital assets requires years of experience in building successful information systems, courage and—the rarest of all talents—imagination.
iA creates digital products. We run small design studios in Tokyo, Berlin, and Zurich that serve great clients around the globe. Subscribe to our newsletter to receive brief summaries of our articles and interviews.