iA Writer Presenter Pricing Support Downloads News

Category: Design

Introducing iA Presenter, the story-based presentation app

– iA Presenter turns presentations on their head. Its text-based interface cuts creation time to a minimum. The design engine automatically adjusts the design of your slides to your phone, PC, or projector aspect ratios. Presenting itself is fun, like Karaoke.

Designing with Emoji

– Emoji spread from text messages into everything we write. Headlines, list items, email subject lines... Your text is boring? Add an emoji! Trying to increase the response to your newsletter? Add an emoji! Making a list? Add an emoji! Adding emoji always works. Right?

On Apps and Coffee

– No matter how many times developers compare their apps to coffee... apps are not coffee. The question is not: How many coffees does an app cost. It's: How many apps does a cup of coffee cost? And the answer is: Apps are not coffee but coffee machines.

Useful macOS Tricks

– People sometimes ask us "What tricks do you designer guys use on your Macs that I don't know of?" We don't know what you don't know, but there are a couple of general tricks using macOS that you might not all be familiar with.


– As the success of design has become measurable, it has transformed a handicraft into an engineering job. Not the master designer but the user is the arbitrator of good design. The key performance indicator is not beauty but profit. As financial and technical performance was gained, beauty left the stage. Now it feels like something is missing.

Designed in China, Assembled in California

– As China starts outdoing us economically, technically and strategically, we are turning Chinese, slowly losing the spiritual, cultural and political texture that made us different.

Take the Power Back

– You may have heard that the best way to deal with the “information overload” is to switch off your devices. To take a break from the Internet. Go for a run. Roll out the Yoga mat. Read a book. Talk to your friends. Switching off is good advice. But eventually, you’ll be back. How about changing? Changing from passive, to active. From scroll to search, from react to rethink, from like and retweet to write and link. Take the power back.

Die A Little

– Language has the power to make us understand others, to feel like others through time and space. To almost become someone else. Used as tool, computers can help us amplifying the use of language. But if we talk to them alone, they can extract understanding for commercial use and make us die a little.

Make Bots Identifiable

– Everybody that has an interest in influencing public opinion will happily pay a handful of Dollars to amplify their voices. Governments, political groups, corporations, traders, and just simple plain trolls will continue to shout through bot armies—as long as it is so cheap.

Is Time Money?

– Bitcoin rose from 1,000 to 19,000 in a couple of months. Today it fell back to 10,000. If time is money, then what happened to people’s time? Is it lost?

Design is Political

– Everything around us is designed. Design shapes cities, gives form to houses, sketches and connects spaces; designers define our environment, our things, bodies and minds. Design is political.

Web Trend Map 2018

– The most important ingredient for a Web Trend Map is missing: The Web. Time to bring some of it back.

News from Facebook

– Step by step, Facebook has cut the news from its feeds. Yesterday, they confirmed that they will focus on content from friends and family while de-emphasizing news. How come? A brief history of the odd partnership between Facebook and the news industry and what it means for us.

Why we like distractions

– Just when it really matters and we should really do what we are about to do we are most vulnerable to distractions. How come? And what can we do about it?

The Ideal Paragraph

– You may have read or heard that the ideal paragraph consists of one thought. Clearly, there are various ways to begin and end a thought. One way is to start with a claim or topic sentence, offer examples for your claim, explain how your examples support the claim, repeat the claim in the light of the examples, and build a bridge to the next thought. It is not clear if the ideal paragraph has five, six, seven, a maximum or a minimum number of sentences, as it is not clear what one thought is, where or how it begins, and where or how it ends. On second thought, one could as well argue that every sentence consists of one thought.

Who serves whom?

– Artificial Intelligence is a complex riddle for all sorts of experts. It’s full of magic, mystery, money, mind-boggling techno-ethical paradoxes and sci-fi dilemmas that may or may not affect us in some far or near future. Meanwhile, it already shapes our everyday life. Things already go wrong. And no one is responsible. What can we do?

“Art at scale”

– The excerpts from recent Alan Kay emails are a gold mine. The text itself is a raw cut-up from a series of private emails. Kay argues that fundamental innovation and following objectives run counter to each other. Very much like art, fundamental research needs to be free from objective purpose.

Duospace: In Search of the Perfect Writing Font

– Monospace is the typical choice that communicates writing. With iA Writer Duospace, we went a step ahead. After seven years of offering no font options to write, iA Writer now comes with a choice. Next to the monospace Nitti you will now find a brand new duospace font. Duospace?

Want to write? Here is how to get started

– “Only write when you have something to say.” It’s short and sound advice. Like “Think before you speak.” But, how do we know if we have something to say? Something to say *to whom*? Is there some other way than speaking to find out if we had something to say? Is there a formula?

UX Lessons In Game Design

– To spice up our monster essay on icons, we created an icon monster shooter arcade game. Planned as a one week hackathon, it turned into an amazing one year adventure. Here is what UX designers learned creating an arcade game.

Multichannel Text Processing

– In the classic era of word processing, text was born between MS Word and a printer. Today, it is written and edited on multiple devices and apps, then mailed, printed, copied, pasted, annotated, published, RSSed, shared and re-shared, using all kinds of tools and platforms. Stubborn proprietary file formats fail in this frantic new environment. Plain text does better, but lacks Rich Text’s formatting. Markdown could be our golden gun. If only it looked a little shinier!

Über Icons

– Icons sparen Platz. Icons sehen schick us. Icons geben einfache Antworten auf nervige Fragen wie: Kann man das alles etwas etwas frecher machen? Wie können wir da mehr Marke reinbringen? Womit peppen wir den Entwurf nun noch auf? Icons sind praktisch. Icons sind ein Segen. Wir ♥ Icons. Bis zum Wahnsinn.

On Icons

– Icons save space. Icons look crisp. Icons give quick answers to hard questions: How do we make it nicer? How can we brand it? How do we make it more fun? We ♥ icons. Until they start messing with our minds.

Information Entropy

– Will information technology affect our minds the same way the environment was affected by our analogue technology? Designers hold a key position in dealing with ever increasing data pollution. We are mostly focused on speeding things up, on making sharing easier, faster, more accessible. But speed, usability, accessibility are not the main issue anymore.

Putting Thought Into Things

– To get a good perspective, we start our projects with research. We go mobile first for prioritization, and we want all the content first so we can design in the browser… Unfortunately, the reality of web design follows a different stereotype.

Logo, Bullshit & Co., Inc.

– Everybody likes logos. Everybody wants their own logo. Everybody wants to make their own logo. Everybody has a computer and some fonts. Anybody can make a logo. What makes designers think they are so special?

Learning to See

– Learning to design is learning to see, an adventure that gets more and more captivating the further you go. A love letter to my profession.

«Die Spannung zwischen Nutzbarkeit und Ästhetik» (Webmagazin)

– Interview von Christoph Ebert für Webmagazin anlässlich der MobileTech Conference in München.

Das Ende der analogen Welt

– Im allgemeinen Sprachgebrauch ist «Digital» all das, was mit Computern zu tun hat. Aber was hat heute schon nicht mit Computern zu tun? Der Unterschied zwischen digitalen und analogen Geräten verschwimmt immer mehr. Wie sinnvoll ist es noch, von «digital» im Unterschied zu «analog» zu sprechen?

“Good design is invisible” (The Verge)

– Since iA's work is informed by its presence in Europe and Asia, The Verge wanted to know our thoughts on the differences between the two, and in particular where he sees the state of Japanese design right now.


– How do you deal with erroneous tweets? Not any erroneous tweets, your erroneous tweets. The tweets that you misspelled or, worse, that contain information you later discover is false, or a late night knee-jerk response you regret in the morning.


– ウェブサイトを作るときは、まずは本文のテキストを定義することから始めるものだった。本文の定義次第で、中心となるコラム(列)の幅が決まり、その他はそれに連なって自ら定義される。これは昔の話。近年までは画面の解像度は基本的に共通だった。しかし、今は様々な大きさのスクリーンや解像度に対応する必要があり、事情は複雑になっている。

Responsive Typography: The Basics

– When we built websites we usually started by defining the body text. The body text definition dictates how wide your main column is, the rest used to follow almost by itself. Used to. Until recently, screen resolution was more or less homogeneous. Today we deal with a variety of screen sizes and resolutions. This makes things much more complicated.

Follow-up to “Sweep the Sleaze”

– Our call to question the common practice of blindly adding social media buttons to every page got a lot of attention, and found many friends across the board. This proves we are onto something. Let’s look at some of the more critical reactions.

Sweep the Sleaze

– Promising to make you look wired and magically promote your content in social networks, the Like, Retweet, and +1 buttons occupy a good spot on pretty much every page of the World Wide Web. Because of this, almost every major site and brand is providing free advertising for Twitter and Facebook. But do these buttons work?

Kommunikation ist Knochenarbeit

– Der folgende Text über die Grundregeln des Bogenschiessens stammt aus dem sogenannten Shaho-Kun. Er lässt sich leicht auf die Kunst der Kommunikation übertragen.

Der Computer: Velo oder Hamsterrad?

– Werkzeuge sind Verlängerungen des Körpers: Die Brille ist eine Verlängerung des Auges, der Hammer eine Verlängerung der Hand, der Hut eine Verlängerung des Kopfhaars. Was ist ein Computer? Die Verlängerung unseres Geistes? Steve Jobs meinte, der Computer sei ein Fahrrad für den Geist. Eine schöne Vorstellung. Wenn man aber schaut, was insbesondere das Mobiltelefon mit uns macht, dann wirkt der zeitgenössische Computer eher wie ein Hamsterrad.

New Site with Responsive Typography

– With the chaos of different screen sizes and a new generation of web browsers, the design paradigms of layout and typography have shifted away from static layouts and system fonts to dynamic layouts and custom web fonts. Screens are changing not just in size, but also in pixel density. Now we need not only responsive layouts, we also need responsive typefaces.

Improving the Digital Reading Experience

– There is a difference between checking Google Maps on your iPhone and asking a stranger for directions. It matters whether you listened to Beethoven’s 9th in a concert hall or in your living room, whether it plays from a vinyl LP or from your iPod. King Lear is not the same experience when seen at the theatre, studied on paper, or scanned on a Kindle.

“Why Simplicity Creates Great User Experiences” (DRT)

– Interview with William Channer for DRT, focusing on “the importance of keeping interfaces simple, why current websites are complicated and the pitfalls of research and why it's a good starting point to understand user expectations.” This is the unedited transcript of the interview.


– The idea: Look at the history, shape and sound pattern of each letter, sum it up in 140 characters, and collect a beautiful specimen for each letter.

Business Class: Freemium for News?

– I had a perspective-changing talk on the subject of pay walls with the chief executive of a big publishing company (no, I can't tell you who). He asked me what I think about pay walls.

Business-Class: Ein Freemium-Modell für Zeitungswebseiten?

– Der Geschäftsleiter eines grösseren Medienunternehmens hat mich kürzlich nach meinem Standpunkt zum Thema Pay Walls, diesen Online-Bezahlschranken gefragt. Worauf ich, wie üblich, mit Schema-F antwortete: Die Grundwährung von News-Websites sei die Aufmerksamkeit und nicht Moneten.

Venn ich nur wüsste, was UX ist

– Ich weiss ganz genau, was wir hier bei iA machen. Der Kollege, den ich vor einem Monat nach langer Zeit wieder einmal traf, der wusste das nicht. Wie er mir erzählte, hatte auch das eingehende Studium unserer Webseite daran nichts geändert.

A Web Designer on Fukushima

– I'm not a nuclear expert. I am a 40-year-old Swiss web designer, with a degree in philosophy, living in Tokyo. And I'm a father of a two-year-old boy. I was nonchalant about nuclear energy so far, but recently, I've read a lot about it; it's hard to understand the discussion.

iPad App Sales Numbers: WIRED vs. Writer

– We're tracking the performance of iA Writer with a wonderful app called AppViz from ideaswarm. AppViz not only allows you to track your own sales—you can also use it to evaluate how much other apps make, if you have comparable sales numbers. My first question was: How much does WIRED make?

Form and Information

– Here is the lecture iA's Oliver Reichenstein gave in 2010 at Keio University on creativity, information, and innovation.

iPad: Scroll or Card?

– How do you navigate content on the iPad? Scroll or flip? In 1987, the biggest neck beards in tech held a conference on the Future of Hypertext and there were two camps, “Card Sharks” and “Holy Scrollers”. They had an epic battle over this question: Should you scroll or flip pages on the screen? Who won the fight?

Can Experience be Designed?

– Do architects design houses or do they design “inhabitant experiences”? The bullshit answer is “They design inhabitant experiences”. The pragmatic answer is: “They design houses”. The cautious answer is: Architects design houses that lead to a spectrum of experiences, some foreseen, some not. But they do not design all possible experiences one can have in a house.

“Web design is engineering” (Jonny Holland)

– Jeron van Geel interviewed Oliver Reichenstein on Jonny Holland. He asked a series of questions about the relationship between Philosophy, Design, Japan and Western culture.

E-Reading: Neue Medien sind mehr als ein Vertriebskanal für alte Inhalte

– «Das Buch wird niemals sterben.» In der englischen Simultan-Übersetzung klingt es fast wie «wir werden immer reiten und brauchen keine Autos». Doch der italienische Redner eines wissenschaftlichen Fachverlags ist sich seiner Sache sicher.

WIRED on iPad: Just like a Paper Tiger…

– First, the paper magazine was crammed into the little iPad frame. In the form of a PNG slide show. To compensate for the lack of interactive logic, this pretty package was provided with a fruity navigation.

Cosmic 140—Art for Geeks

– Our latest Web Trend Map tells the story of Twitter and its 140 most influential Twitter users. Surprisingly, it’s even more popular than Web Trend Map 4.

Cosmic 140 – Per Anhalter durch die Twitter Galaxis

– Hier ist unsere nächste Web Trend Map. In diesem Jahr gibt es keinen Metro-Fahrplan und auch keine Internet-Adressen. Stattdessen zeigen wir die 140 einflussreichsten Twitter User mit #Namen, #Alias, #Kategorie, #Einfluss, #Aktivität sowie wann und was sie zum ersten mal getwittert haben.

«Gibt es die perfekte Webseite?» (Design Made In Germany)

– Interview von Ulrike Daraghma und Pascal Jeschke für Design Made in Germany. DMIG «wollte wissen, ob es die perfekte Webseite gibt, ob Online-Nachrichten-Magazine eine Zukunft haben» und wie wir uns «die Zukunft von Text generell vorstellen.»

Designing for iPad: Reality Check

– Over the last two months we have been working on several iPad projects: two news applications, a social network, and a word processor. We worked on iPad projects without ever having touched an iPad. One client asked us to “start working on that tablet thing” before we even knew whether the iPad was real.

iA’s 2006 Facebook Designs, Redesigned

– From December 2006 to February 2007 we were in touch with the product manager of Facebook. The prospective: Redesigning Facebook. Eventually. Since the contract was never signed, we kept our designs in the drawer. Until now…

Meet C140, Our Next Trend Map

– It’s one year since our last Web Trend Map. A lot has happened, but there are not enough changes in the landscape of domains in the last 12 months to create another domain-based Web Trend Map. The big changes happened one level higher, on the social layer, that is: On Twitter and Facebook.

Reuters, NYT und iA im Gespräch

– Am diesjährigen Media2010 Event in Sydney wurden Marc Frons (CTO, New York Times), Nic Fulton (Thomson Reuters) and Oliver Reichenstein über die Zukunft der Nachrichtenindustrie befragt. Die beiden Hauptfragen lauteten…

API for News? Reuters, NYT & iA Inc.

– Last week at Media2010, Marc Frons (Chief Technology Officer, Digital Operations, New York Times), Nic Fulton (Chief Scientist, Thomson Reuters), and I were asked several questions on the future of news…

Mit einem Blogpost am Rad der Weltgeschichte gedreht

– Am 12. Januar 2010 meldete Google in einem Blogeintrag wie ein Blitz aus heiterem Himmel, dass man eine "neue Herangehensweise" an China ins Auge fasse. Man sei nicht weiter bereit, die Suchresultate der chinesischen Google-Suchmaschine zu zensurieren.

What’s Next in Web Design?

– I’ve been asked by the Italian magazine L’Espresso to write an article on The Future of Web Design. Here is the (longer) English text.

Web Trend Map Video Interview

– I sat down with the video team of GaijinPot for a short interview about the Web Trend Map.

Can Experience be Designed?

– First, think of a number between one and ten. Then take a step back and look at the words “User Experience Design” as if you had never seen them.

Kenya Hara On Japanese Aesthetics

– What makes Japanese design so special? Basically, it's a matter of simplicity; a particular notion of simplicity, different from what simplicity means in the West. So are things in general better designed in Japan? Well, actually, it's not that simple…

The Value of Information

– When confronted with the necessity of offering news for free, editors are quick at pointing at the cost involved in news production. Which of course is beside the point. Information on the Internet is as common as snow in the arctic. You can't expect Eskimos to buy a snowman.

Future of Journalism: A Little Bit of Everything Please

– Recently, there has been a quality renaissance in the discussion about the economic future of journalism. While some are still touting the one miracle solution (usually alluding to Google’s business model and success), a lot of ideas have arisen that will probably make up for the economic future of journalism as a whole. Time for a summary.

The Spectrum of User Experience

– Designers are narcissists, programmers are nerds, and whoever wears a tie must be a jerk. Designers, programmers and business people love to hate each other. That's why we keep them separated…

Das Spektrum der Nutzererfahrung

– Eine fertige Website weist zahlreiche Aspekte eines Hauses auf. So lässt sich das Treppenhaus (sagen wir die obere Navigation) oft nicht mehr verschieben, ohne dass die Mieter (sagen wir eine Partnerintegration) gestört werden und das Fundament (sagen wir Drupal oder Typo3) bestimmt die Stabilität und das Entwicklungspotential des Gesamtgebäudes mit.

Web Trend Map 4: Coolest Gift For Geeks

– It hangs in the headquarters of Google, Microsoft, Facebook, WordPress, and Yahoo! Japan. Even the CERN in Geneva has its own copy. The WTM4 poster has caused quite a stir.

Kill Blog Comments?

– Blog comments have an innate communication problem: You can't discuss and moderate the discussion at the same time.


– ブログのコメント機能には、その性質故に不可避のコミュニケーション上の問題がひとつあります。議論に参加しながら同時にモデレータ(つまり、進行/管理役)の役割を果たすことが出来ないという問題です。

Social Media Marketing? Kaboom, Baby!

– "Social media marketing" is bullshit. If that upsets you, don't read the following text.

New and Dirty: Tweet Blogging

– We all waste too much time reading (and writing!) boring text. Here is one solution to the problem.


– 私たちは、つまらないテキストを読むことに(そして書くことにも!)時間を浪費しすぎています。そして、そんな私たちの問題を解決してくれるものを今回はご紹介したいと思います。

Web Trend Map 4 : 予告編

– 第1弾は半日、そして第2弾は1週間、第3弾に至ってはかかり切りで1ヶ月という製作期間を記録して来たWeb Trend Mapですが、今回の第4弾(2月リリース予定)につきましてはすでに前3作の総作業時間をも超過する大仕事になっております。

Web Trend Map 4: Die Online-Trends 2009

– In einem Nachmittag zusammengeflickt war die erste Web Trend Map, die zweite kostete uns eine Woche und die dritte verschlang bereits einen ganzen Arbeitsmonat. Die Web Trend Map Nummer 4, erscheinen soll sie im Februar 2009, hat bereits jetzt mehr Vorbereitungszeit in Anspruch genommen als alle ihre Vorgängerinnen zusammen.

webapp的死闘:Google vs Apple

– ウェブサイトが機能的にも審美的にもますますウェブアプリケーション的性質を帯びてきている昨今ですが、本日はウェブアプリケーションをスキニングの観点より分析していきたいと考えています。まずは手始めに、HTMLスキン対デスクトップアプリケーション・スキンという二つのアプローチの比較をしてみましょう。言い換えれば、Google対Appleです。


– 多くの方よりご質問をいただきましたので回答させていただきますが、みなさまのおっしゃる通り、ものを書くのをやめたわけではございません。書籍の方も、未だ作業中です。また、ブログも続けておりますが、こちらは書籍としては出版しないことにいたしました。何かを書く度に森林破壊に加担しているような気分になるのは、私の執筆生活における精神衛生上、望ましくないと考えるようになったためです。

Japanisch für Anfänger: Too Mutchi

– Das Internet ist reich an Text und arm an Qualität. Drei japanische Tricks, um Zeit und Nerven zu sparen.

The Age of Digital Baroque

– After all, blogging is over now, isn't it? Very probably so.

Webapp Death Match: Google vs. Apple

– With websites turning more and more into web applications, functionally as well as aesthetically, it'd be interesting to look at what makes a Web app work in terms of skinning. We start off by comparing two different approaches: HTML-skin vs. desktop-application-skin. In other words, Google versus Apple.

Elvis and the Opposite

– A 14-year old video blogger named Fred somehow managed to get a fan base of almost 45 Million users. Now instead of asking how that's possible, Seth Godin and Robert Scoble trivialize his success. Did they forget what Elvis said?


– この度、今まで皆さまにお伝えしたくても出来ずウズウズしていた重大ニュースを、ここに発表させていただける運びとなりました。ひとつめは、特大プロジェクトの完了の件、二つ目はチューリヒに第2の拠点開設のご報告です。

iA Opens Second Office in Switzerland

– We had to be unusually secretive about the following developments. But now, we can finally lift the curtain. First, the big news project is finished. Second, we have opened a second office in Zürich, Switzerland.

Anonyme Kommentare

– Japanisch für Anfänger oder was von anonymen Blogkommentatoren zu halten ist.

Gebt den Sauriern Saures

– Die Rezession ist das Beste, was uns passieren kann. Uns Lesern. Uns Konsumenten. Uns neuen Medienmachern.


– Der verlinkte Bürger hätte heute die Möglichkeit, zum Datengourmet zu werden. Das Angebot besteht. Alles, was man tun muss, ist reduzieren.


– IT革命は私たちの生活に自由と豊かさを与えるべく期待されていました。自由。プロパガンダからの自由、無意味なTV放送からの自由、過剰宣伝からの自由。そして豊かさとは、単調な仕事は機械にまかせ、生活に時間のゆとりという豊かさ。さて、それで、実際のところはどうだったのでしょうか。

Data Gourmet

– The IT-Revolution promised to free and enrich us. To free us from propaganda, to free us from mindless TV, to free us from advertisement torture, and to enrich us by letting machines do all the boring work so we'd have more free time. So, how did it go?


– 今、景気はこれから後退すると言われていますが、これは、私たちにとっては、もっとも好ましいシナリオです。私たち-つまり私たち読む側(リーダー)にとって、私たち消費者にとって、そして、新しいメディア・メーカーとしての私たちにとって。

Surfing the Avalanche

– The supposed recession is the best thing that could happen to us readers, consumers, new media makers. Avalanche, take us with you!

Web Trend Map V3

– Das ultimative Tool für Internetfreaks, die Web Trend Map 2008, ist nun als A0-Poster erhältlich.

2008年度版 Web Trend Map

– 2008年度版 Web Trend Map がとうとうリリースとなりました。おかげ様ですでに、The Guardian, WIRED, Le Monde, Corriere, kottke, Boingboing, Techcrunch, Mashable, Valleywag、そして数え切れないくらい多くの方のブログで取り上げていただいております。


– 匿名読者の皆さま。私たちに対してご批判があるのでしたら、どうぞおっしゃってください。ゲストとして、きちんとお迎えいたします。でも、ゲストなら、ゲストらしい振る舞いをお願いいたします。

Use Your Real Name When You Comment

– Dear anonymous reader, if you intend to be critical: Be our guest. But if you're our guest, act like a guest.

Web Trend Map 3

– We are happy to announce that the coolest gift for geeks, the A0 poster of the 2008 Web Trend Map, as featured by The Guardian, WIRED, Le Monde, Corriere, kottke, Boingboing, Techcrunch, Mashable, Valleywag and literally thousands of blogs.

Web Trend Map 2008 ベータ版

– ここに、ついに2008年度版Web Trend Mapを披露させていただけるときがやってまいりました。私たち渾身の、栄光のベータ版です。今回は300件近い有名な、または影響力の大きなサイトをピックアップし、東京首都圏路線図に配置してみました。そして、前回より多くの方のご要望をいただき、ポスターのサイズもA3からA0へと大きくしました。ご自宅や、オフィスのワンポイントに、自信を持っておすすめさせていただきます。

Web Trend Map 2008 Beta

– We present you with the 2008 Web Trend Map, in all its beautiful beta glory. This time we’ve taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.

Web Trend Map 2008: New Layers

– Those familiar with the new Swiss train station maps may recognize one source of inspiration. We’ve adopted some concepts from our good friend Adrian Schaffner’s work on mapping Swiss train stations.

2008年度版 Trend Map: What’s New

– 今回のmapは首都圏路線図をベースに作成し、また新しいレイヤーを2段追加しました。

Trend Map 2008: What’s New?

– We’ve redesigned the Web Trend Map from scratch. It’s now presented as an isometric landscape.


– 今回の予測が2007年予測くらい実現したアカツキには、来年は有料サービスにしようかと思っています。2008年は7件の予測をお届けします。

Predictions for 2008

– This year we have seven predictions. If they are as accurate as last year’s, we should make this a paid service.


– 1年前、私たちは2007年をこう予測しました。現実の2007年と見比べながら、ちょっと振り返ってみたいとおもいます。

Looking Back on 2007

– Here’s what we said was going to happen in 2007 one year ago, compared to what really happened…

This is madness! No, This is Radiohead

– The release of music for free online is certainly no new thing, with many bands finding success through file-sharing. That fill-sharing kills the record industry is also nothing new, however Radiohead recently made it official by showing that it's possible the make and reach millions without either.

Branding Crimes: 4. The Start-Button

– We have hated this thing for over 12 years now—the button that launches a pull-up menu. Only the twisted minds over at Redmond could come up with this. Yeah, I know it's not a real "Start" button anymore, with Vista it's become more of a clickable logo like the Macintosh one. But, after all this time, it is still a push-up menu. And that is another major branding crime. Why?

Branding Crimes: 2. Stealing Interfaces

– A wonderful example of what not to do if you believe that Brand = Interface. Copying interfaces defines you as a second choice company.

Branding Crimes: 1. Missing Logo

– The Interface is the brand—but few interfaces qualify to leave out the main orientational element—the logo.

Face Off: The Essentials of Online Rebranding

– A company may choose to rebrand itself because of a merger, a bankrupting scandal, or because they simply have outgrown their name. These are solid reasons; however, on the web, rebranding should be considered with the caution of a face transplant.

Web Trend Map 2007 Version 2.0

– We have done it before, and now we’ve done it again—the poster of most successful websites, mapped to the Tokyo Subway, is back!

A Word on Design Value

– The other day we got a telephone call from a business man that planned to "exponentially increase" his Internet performance. His budget? $1,000.

Newspaper Wiki: Schematics

– The last couple of days we have received some excellent feedback on our article “Washington Post Redesign as a Wiki”. First of all, thank you to everyone who took the time to study our problem and form an opinion. To be able to receive input from the best people in the field is rare and rewarding. We got lots of applause, together with some questions and reservations.

wiki型新聞再構築(Washington Postデザイン考察)

– 前回の記事には多くの反響をいただきました。特に、どゆこと?という詳細へのご要望が多かったのが

Washington Post Redesign as a Wiki

– After our last post on “The Future of News” we have been asked again and again to illustrate what a newspaper as a wiki would look like. We’re happy to oblige…

Web Ad Spend Overtakes Newspapers

– Earlier this year we speculated that in 2007 "Big ad investments start streaming in". Our prognosis was heavily understated.

The Future of News: How to Survive the New Media Shift

– News organizations cannot continue to ignore the global shift from institutionally-controlled media to user-controlled media. They have to redefine their processes and face the obvious question: Do we still need old media for news?

10 Newspaper Myths Deconstructed

– The San Francisco Chronicle is in financial trouble. InfoWorld stops printing. Time Magazine redesigns its print edition and fires 50 people. Quo vadis, newspapers?

Understanding New Media

– You often hear people saying that other people understand or don't understand the media. Funny enough that the appreciative "he/she understands the media" is applied to success in old media, while "he/she does not understand the media" is applied to old media people fumbling with the Internet.

Pushers and Spammers Should Pay

– The amount of spam and flooding blogs and mailboxes is getting worse and worse and worse. How should we stop it?

How to Compete With Free

– You should read Mike's latest article several times. Not because it's hard to understand, but because it's amazing stuff. Read it again and again and then read through a whole series of his related articles.

Tirekickers & Co. Ltd.

– Yes, we still get requests from people that want us to work for free or deliver comps and sketches “just to see”. And we did some work for tire kickers in the past and once got really screwed by a couple of con-men. So actually we do have some advice for young creative companies and students that work in our field.

Web Trend Map: Reactions

– What started as a fun new years card made quite a few waves. The Web Trend Map’s reception so far…

iPhone NanoとiPhone Shuffle

– そして再び、Appleが私たちの信条としているセオリー「ブランド=インターフェイス」を証明してくれました。言うまでもなく、私はこの小さなミラクルとでも呼ぶべきiPhone、発売と同時に手に入れたいと思っています。

Introducing iPhone Nano & Shuffle

– Apple's iPhone proves again that user experience is brand experience. But I'm still unsure if I really want one; they're kind of too big and too complicated for an old man like me.

Web Trend Map 2007

– As a Christmas and New Year’s present to our clients and readers we have created three fun Internet overviews.

Internet 2007 Predictions

– After looking closer at what made the web in 2006, it is time for some bold predictions.

Technorati: Big Business with Bogus Data

– Since the PR giant Edelman and Technorati are working together they are both trying to become an industry reference for statistics on the blogosphere. The question is how reliable is Technorati’s data?

Partner in Astroturfing: Boycott Technorati?

– We all had a bad feeling about this right from the start. Why is the blog watch-and-search engine Technorati bonding with the No.1 PR giant Edelman? Can we trust them?

Web 3.0: You Say You’re on a Revolution?

– Web 1.0 started as a streaming publish-to-read medium; web 2.0 has established itself as a publishing platform for everyone. Now web 3.0 is said to be a technologically advanced Internet, where the user executes and the machines do the thinking.

Build a Plane and Fly to Sicily

– Since Mondays are typically low energy days, I’d like to share this story with, to reassure you: If you have a strong vision—no one can stop you.


– ユーザーフレンドリー(user friendly)でないサイトは、オーナーのマナーのなさを暴露するものです。専門家の方々は、このユーザーフレンドリーという単語を乱用しすぎて、元来「フレンドリー」という言葉が道徳用語だということを忘れてしまったのではないでしょうか。

The Electronic Gentleman

– If you have a website that is not user friendly, you have an unfriendly website which basically means that you lack manners. The specialists use that word (“user friendly”) so often that they forget that “friendly” actually is an ethical term.

100% Easy-2-Read

– この世にあふれるウェブサイトの多くは、読むのが苦痛なくらい細かいテキストをびっしり詰め込んでいます。どうしてなのでしょう?スクリーンに、そんなに情報をぎゅうぎゅうと詰め込む必要はありません。これは、スクリーンが今よりずっと小さかった時代に遡る、悪しき慣習的集団勘違いです。ですから、

The 100% Easy-2-Read Standard

– Using 10 pixel Verdana made sense in a time when screens were 640 pixels wide. Today it is a mistake.


– 先週の日曜から、「はじめまして、パソコンです…はじめまして、マックです…」というTVCMが始まりました。そして、驚くべきことにこの日本版CM、海外オリジナル版と異なっているのです。マック役の男性も、そんなにイケメンではないし、PC役の男性は、「サラリーマン」です。オリジナルほど、分かりやすく、露骨な宣伝ではなくなってしまいました。日本では、どうやら控えめにいかなければならないようです。

Read Different: Apple Ads in Japan

– Last Sunday, they started airing the "Hello, I'm a Mac… and I'm a PC" ads here in Japan. And here's a surprise: they're different. The Mac guy isn't particularly cool and the PC guy is a real "salary man" type. The ads aren't as obvious as the Western originals.

New Athens

– When people ask me about my background, they're confused. I studied philosophy. How come I do web design? In short: The old Greeks brought me here. What can Internet workers learn from the old Greeks?


– コメントの嵐、多くのブログでのお褒めの言葉、ちょっと恐れ多いような方々からもご意見をいただき、またフォーラムでのディスカッション、中国語やイタリア語への翻訳など、ほんとうに色々と皆様に反響をいただきました。一つ一つにお答えすることが難しいので、いただいたご質問、反論などから多かったものについてこちらで少し追記させていただきたいと考えています。この作業によって、結果的に自分でも色々と整理出来た気がします。

Reactions to 95% Typography

– An avalanche of comments, hundreds of applauding blog entries, honorable mentions from cooler and more sublime and hotter and higher places, forum discussions, translations in Chinese and partially in Italian and even blunt plagiarism was incited by one of my recent notes.

Jakob Nielsen, Time Machine?

– In 2001, usability guru Jakob Nielsen—according to USA Today “the next best thing to a true time machine”—was convinced that by 2007 books would be gone and “fully replaced with online information”. Was he being serious?

Coca-Cola and The Matrix

– Brands make us associate positive values and positive experiences with the products they mark. Brand values are defined by the senior management in the “Brand Matrix”. Coca-Cola recently changed their brand matrix. Are we soon going to associate other things with Coca-Cola?

The Interface of a Cheeseburger

– All things have an interface. Shaping interfaces is shaping the character of things. The brand is what transports the character of things. When looking at McDonald’s, iPod, or Nintendo DS it becomes quite obvious that the interface *is* the brand.


– すべてのものにはインターフェイスがあります。インターフェイスを形作ることは、そのもののキャラクターを形作ることです。ブランドとは、そのキャラクターを世に伝えるものです。マクドナルド、iPodや任天堂DSを見ていればインターフェイスこそがブランドであることが分かるでしょう。

Web Design is 95% Typography

– ウェブ上の情報の95%は文字になった言葉です。ですから、ウェブデザイナーになる人間は言葉や文章の体裁について、つまりタイポグラフィについてきちんと訓練を受けていることが必要である、というのは理にかなった主張だと考えています。


– 95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.

Design is How it Works

– “Most people make the mistake of thinking design is what it looks like. That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.”

CI and CSS

– Corporate design manuals, CSS, information architecture and object oriented programming follow the same principle. They are modular.


– シンプルなウェブサイトは使いやすく、分かりやすく、そして読みやすいものです。しかし実際には、使えないか、醜くて、そして一般的に難しい単語がびっしり詰まったようなものを多く見かけます。どうして、デザイナーたちは、シンプルな仕事をすることにこんなに苦心するのでしょう。

Why is Simplicity Difficult?

– Simple websites are easy to use, easy to understand, nice to look at. In practice, websites are either unusable or ugly and filled with too many words. Why do designers have a hard time to keep it simple?

Internet Consulting?

– The Internet business took a hard hit around 2000 after the tech bubble burst. To call yourself an “Internet agency” or even an “Internet startup” was considered nothing less than masochistic. That is when most Internet companies started to get into “consulting“ and “branding” and “marketing”.

Usability News: The F-Pattern

– Since I’ve started developing websites I’ve been looking for the ideal layout. Today I got another hint on the direction to take. Jacob Nielsen calls it the “F-Pattern”.

Internet Users Visit Only 6 Websites

– We now have over 75 million websites we can go to, but still we only visit six of them regularly, as we just learned from a study recently made public by Directgov. Their findings make us think of a new phase of the Internet.


– 企業のウェブサイトというのは往々にして顧客との最初の、そして緊密な接点となるものです。その点で、ユーザビリティとオンライン・ブランディングはどのビジネスにも重要です。しかしながらウェブデザインとユーザビリティはしばしば矛盾するのです。今回は、私たちがどのようにその矛盾を解決しているのかをご紹介したいと思います。

Usability and Branding

– Your website is more important for your company and its brand portfolio than your business card, your brochures, the products you sell, your packaging, the address and the building your company resides in.

Usable Interface Design

– As an information designer the interfaces we currently work on—no matter whether Apple or Windows—bother me. Yes, OS X looks a lot better than its predecessors, and Windows’ upcoming rip off of OS X looks better than the previous rip off.

The Right-Side Column: Just Noise?

– If it is your side column on your website you want it. But does your user read—or even: see—it? You might argue that the side column is standard. So we do need it. Do we?

Do We Really Need a Site Navigation?

– Whoever performed any usability tests knows that users look at the content straight away. Users first look the pictures, then at the titles, then at the text. Navigation often gets completely ignored. In my seven years of conceiving websites and monitoring usability tests I am tempted to say that navigation is useless.

How Important is Design on the Web?

– Internet users can give websites a thumbs up or thumbs down in less than the blink of an eye, according to recently published study report. Nature.com and Wired recently reported on the fact that we pass judgement on a website in less than a second. This sounds like good news for web designers. Is it?

What is an Idea, and How Much is it Worth?

– An idea is not some pink cloud that looks like a bunny. The Greek word "Eidos" originally meant "form, shape", and that is what a real idea is.