Selected extracts from Successful Methods of Public Speaking by Grenville Kleiser (1920).
You can acquire valuable knowledge for use in your own public speaking by studying the successful methods of other men. This does not mean, however, that you are to imitate others, but simply to profit by their experience and suggestions in so far as they fit in naturally with your personality.
All successful speakers do not speak alike. Each man has found certain things to be effective in his particular case, but which would not necessarily be suited to a different type of speaker.
When, therefore, you read the following methods of various men, ask yourself in each case whether you can apply the ideas to advantage in your own speaking. Put the method to a practical test, and decide for yourself whether it is advisable for you to adopt it or not.
Requirements of effective speaking
There are certain requirements in public speaking which you and every other speaker must observe. You must be grammatical, intelligent, lucid, and sincere. These are essential. You must know your subject thoroughly, and have the ability to put it into pleasing and persuasive form.
But beyond these considerations there are many things which must be left to your temperament, taste, and individuality. To compel you to speak according to inflexible rules would make you not an orator but an automaton.
The temperamental differences in successful speakers have been very great. One eminent speaker used practically no gesture; another was in almost constant action. One was quiet, modest, and conversational in his speaking style; another was impulsive and resistless as a mountain torrent.
It is safe to say that almost any man, however unpretentious his language, will command a hearing in Congress, Parliament, or elsewhere, if he gives accurate information upon a subject of importance and in a manner of unquestioned sincerity.
You will observe in the historical accounts of great orators, that without a single exception they studied, read, practised, conversed, and meditated, not occasionally, but with daily regularity. Many of them were endowed with natural gifts, but they supplemented these with indefatigable work.
Success factors in platform speaking
Constant practise of composition has been the habit of all great orators. This, combined with the habit of reading and re-reading the best prose writers and poets, accounts in large measure for the felicitous style of such men as Burke, Erskine, Macaulay, Bolingbroke, Phillips, Everett and Webster.
I can not too often urge you to use your pen in daily composition as a means to felicity and facility of speech. The act of writing out your thoughts is a direct aid to concentration, and tends to enforce the habit of choosing the best language. It gives clearness, force, precision, beauty, and copiousness of style, so valuable in extemporaneous and impromptu speaking.
Advantages and disadvantages of memorizing speeches
Some of the most highly successful speakers carefully wrote out, revised, and committed to memory important passages in their speeches. These they dexterously wove into the body of their addresses in such a natural manner as not to expose their method.
This plan, however, is not to be generally recommended, since few men have the faculty of rendering memorized parts so as to make them appear extempore. If you recite rather than speak to an audience, you may be a good entertainer, but just to that degree will you impair your power and effectiveness as a public speaker.
There are speakers who have successfully used the plan of committing to memory significant sentences, statements, or sayings, and skilfully embodying them in their speeches. You might test this method for yourself, tho it is attended with danger.
If possible, join a local debating society, where you will have excellent opportunity for practise in thinking and speaking on your feet. Many distinguished public speakers have owed their fluency of speech and self-confidence to early practise in debate.
The value of repetition
Persuasion is a task of skill. You must bring to your aid in speaking every available resource. An effective weapon at times is a “remorseless iteration.” Have the courage to repeat yourself as often as may be necessary to impress your leading ideas upon the minds of your hearers. Note the forensic maxim, “tell a judge twice whatever you want him to hear; tell a special jury thrice, and a common jury half a dozen times, the view of a case you wish them to entertain.”
The need of self-confidence
Whatever methods of premeditation you adopt in the preparation of a speech, having planned everything to the best of your ability, dismiss from your mind all anxiety and all thought about yourself.
Right preparation and earnest practise should give you a full degree of confidence in your ability to perform the task before you. When you stand at last before the audience, it should be with the assurance that you are thoroughly equipped to say something of real interest and importance.
The power of personality
Personality plays a vital part in a speaker’s success. Gladstone described Cardinal Newman’s manner in the pulpit as unsatisfactory if considered in its separate parts. “There was not much change in the inflection of his voice; action there was none; his sermons were read, and his eyes were always on his book; and all that, you will say, is against efficiency in preaching. Yes; but you take the man as a whole, and there was a stamp and a seal upon him, there was solemn music and sweetness in his tone, there was a completeness in the figure, taken together with the tone and with the manner, which made even his delivery such as I have described it, and tho exclusively with written sermons, singularly attractive.”
The danger of imitation
It is a fatal mistake, as I have said, to set out deliberately to imitate some favorite speaker, and to mold your style after his. You will observe certain things and methods in other speakers which will fit in naturally with your style and temperament. To this extent you may advantageously adopt them, but always be on your guard against anything which might in the slightest degree impair your own individuality.
