Throughout 2025, we kept listening, kept presenting, kept learning, and kept improving our products.
In 2025, iA turned twenty, and iA Writer turned fifteen. During our Winterfest, we took the opportunity to look back on iA’s history, revisiting those years highlighting memorable blog posts from different periods. If you missed it, you can still pick up your gifts and take some time to revisit two decades of iA with us: iA Winterfest 2025.
Notebook, A Year of Recognition
iA Notebook won awards and toured fairs, a rare year of recognition for a product that stays resolutely analog. The Notebook received several honors, including the Red Dot “Best of the Best” Award for Product Design 2025 and the Japan Stationery Award. We showed the Notebook at trade and design fairs in Tokyo, San Fracisco, New York, and in a pop-up store at Tsutaya Books Daikanyama.
Feedback from the fairs led to a new batch of iA Notebook with a black board, improving contrast under different light conditions. Our latest Notebook video went viral. The distribution of the Notebook expanded, with wider availability in the United States and Europe through local resellers, including a series of museums such as SF MOMA and Kunstmuseum Basel.
Presenter in your Pocket
In autumn, we launched Presenter on iOS, a presentation tool that works on a phone without compromise. You can write, edit, refine, and present anywhere, on any screen, without losing focus or your mind. Together with this iPhone and iPad release, the latest version 1.5 of Presenter offers a cleaner default theme and refined typography. Presenter is now available on the App Store for both the Mac and iOS.
Web Sharing, released during Winterfest last year, continued to gain traction. Seeing presentations shared and viewed in the wild has been rewarding. Audrey Tang is using it regularily.
We released the beta version of Charts in Presenter. The ability to display markdown based charts had been requested more often than any other feature. You can now join the beta.
Fifteen Years of iA Writer
iA Writer moves in the opposite direction of most apps. While products usually grow slower and heavier under feature creep, for 15 years, we keept stripping things back, making the app simpler, more focused, and faster to use. On Windows, we released an update with faster startup, a redesigned interface aligned with Windows 11, full-width preview, smarter snippets, improved statistics, simpler notes and commenting. You can read more about it in the release post.
For Mac, iPhone, and iPad, version 7.3 came with an Authorship overhaul, showing who wrote what and what wrote what. As announced in the final days of Winterfest 2025, Authorship will also arrive in iA Writer for Windows, next year.
This year, the team was invited to WWDC as an Apple Design Award finalist. A rare, unexpected and welcome recognition after 15 years of steady work. Creating something innovative, simple, functional, and joyful once is hard. Maintaining that standard—over 15 years and 1,745 updates—is even harder. It takes restraint. Patience. Care.
That’s why this nomination means something different than it would have meant 15 years ago. An app launched in 2010 is being recognized in 2025 for setting the standard. Whether it wins gold, silver, or just a handshake—we celebrate this as a win for true, lasting quality and dedication.
Beyond Our Products
Just a few days ago, a project we had been shaping for years quietly went live: iA Account, our new customer platform is available for everyone who purchases Presenter directly from us. Next year, we will extend iA Account support to the App Store versions of all our apps. This will finally allow you to try our iPad and iPhone apps before buying, and buy organizational and educational accounts across all apps. iA Account removes technical barriers when using our apps on managed Macs for companies and schools. It will help us offering cross platform purchases, make purchasing packaes simpler and tie our apps together.
We went deeper into sharing experience and craft through Maker’s Knowledge, from conference talks to podcasts.
We invested in tutorials and onboarding and held user interviews to better understand our customers. Hearing directly from you shaped how we think about the next steps, and we plan to continue this effort next year.
Our YouTube channel offers Tokyo Focus Tracks, a typographic video series as a tribute to the city where iA was born. Three videos are live, with more on the way.
We strengthen our committment to promote great writing and storytelling. This year again, we were sponsored the NYC Midnight writing challenges and we held the second edition of the iA Awards. You can still submit your text or presentation until December 31st. We will announce the winners in January 2026.
Closing
As we close 2025, we would like to thank our customers. Thank you for using our tools, for writing to us, and for spending part of your year with iA.
The team will take a break from December 31st to January 4th. We wish you a calm and steady start to the year of the Fire Horse. See you in 2026.
