"iA Writer": Writer is a writing app for writers who write, which is a conscious pleonasm. Microsoft Word is not a pleonasm but an involuntary oxymoron because Microsoft makes more and more money by creating software aimed at making thinking harder. Word is not a writing app but an elaborate layout program for paper or PDF documents. Apple’s Pages is more honest about its core function, which is arranging words on a paper or PDF. Writer by contrast is hyper focused, and so are all its features. Its Syntax and Style Check are pro tools that help you re-feel, re-think, and rewrite your text until you match internal impression against external expression.