PUBLIC
Advertisement: The word advertisement is usually discussed in the context of the expression “All of this is advertisement.” Commonly used when a web designer or coder gets confused about their motivation, profession or the medium we work in. Background: the main source of income for large internet companies is advertising. Most public engagements are motivated by some form of positive or negative advertisement. Most online content is advertisement—including this entry.
Last week, Apple got into trouble because of an ad. It taught us a lesson beyond the good and evil of advertising and public relations.
Why should Facebook—the biggest beneficiary of the iPhone, its tools, and its infrastructure—pay nothing, when small developers have to pay tens and hundreds of thousands of dollars?
Step by step, Facebook has cut the news from its feeds. Yesterday, they confirmed that they will focus on content from friends and family while de-emphasizing news. How come? A brief history of the odd partnership between Facebook and the news industry and what it means for us.
We're tracking the performance of iA Writer with a wonderful app called AppViz from ideaswarm. AppViz not only allows you to track your own sales—you can also use it to evaluate how much other apps make, if you have comparable sales numbers. My first question was: How much does WIRED make?
A presentation with the title "iA on IA," held at EuroIA 2010.
When confronted with the necessity of offering news for free, editors are quick at pointing at the cost involved in news production. Which of course is beside the point. Information on the Internet is as common as snow in the arctic. You can't expect Eskimos to buy a snowman.
"Social media marketing" is bullshit. If that upsets you, don't read the following text.
While the first map was hacked together in an afternoon, the second took a week, and the third devoured a month of concentrated work, the fourth Web Trend Map (due in February) has already taken more time in preparation than all previous versions combined.
A 14-year old video blogger named Fred somehow managed to get a fan base of almost 45 Million users. Now instead of asking how that's possible, Seth Godin and Robert Scoble trivialize his success. Did they forget what Elvis said?
We had to be unusually secretive about the following developments. But now, we can finally lift the curtain. First, the big news project is finished. Second, we have opened a second office in Zürich, Switzerland.
The supposed recession is the best thing that could happen to us readers, consumers, new media makers. Avalanche, take us with you!
The release of music for free online is certainly no new thing, with many bands finding success through file-sharing. That fill-sharing kills the record industry is also nothing new, however Radiohead recently made it official by showing that it's possible the make and reach millions without either.
Earlier this year we speculated that in 2007 "Big ad investments start streaming in". Our prognosis was heavily understated.
What started as a fun new years card made quite a few waves. The Web Trend Map’s reception so far…
As a Christmas and New Year’s present to our clients and readers we have created three fun Internet overviews.
After looking closer at what made the web in 2006, it is time for some bold predictions.
Last Sunday, they started airing the "Hello, I'm a Mac… and I'm a PC" ads here in Japan. And here's a surprise: they're different. The Mac guy isn't particularly cool and the PC guy is a real "salary man" type. The ads aren't as obvious as the Western originals.