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Advertisement: The word advertisement is usually discussed in the context of the expression “All of this is advertisement.” Commonly used when a web designer or coder gets confused about their motivation, profession or the medium we work in. Background: the main source of income for large internet companies is advertising. Most public engagements are motivated by some form of positive or negative advertisement. Most online content is advertisement—including this entry.

Articles related to Advertisement

No Thanks

Last week, Apple got into trouble because of an ad. It taught us a lesson beyond the good and evil of advertising and public relations.

Why is Facebook not Paying the Apple Tax?

Why should Facebook—the biggest beneficiary of the iPhone, its tools, and its infrastructure—pay nothing, when small developers have to pay tens and hundreds of thousands of dollars?

News from Facebook

Step by step, Facebook has cut the news from its feeds. Yesterday, they confirmed that they will focus on content from friends and family while de-emphasizing news. How come? A brief history of the odd partnership between Facebook and the news industry and what it means for us.

iPad App Sales Numbers: WIRED vs. Writer

We're tracking the performance of iA Writer with a wonderful app called AppViz from ideaswarm. AppViz not only allows you to track your own sales—you can also use it to evaluate how much other apps make, if you have comparable sales numbers. My first question was: How much does WIRED make?

Can Information be Architected?

A presentation with the title "iA on IA," held at EuroIA 2010.

The Value of Information

When confronted with the necessity of offering news for free, editors are quick at pointing at the cost involved in news production. Which of course is beside the point. Information on the Internet is as common as snow in the arctic. You can't expect Eskimos to buy a snowman.

Social Media Marketing? Kaboom, Baby!

"Social media marketing" is bullshit. If that upsets you, don't read the following text.

Web Trend Map 4: Preview

While the first map was hacked together in an afternoon, the second took a week, and the third devoured a month of concentrated work, the fourth Web Trend Map (due in February) has already taken more time in preparation than all previous versions combined.

Elvis and the Opposite

A 14-year old video blogger named Fred somehow managed to get a fan base of almost 45 Million users. Now instead of asking how that's possible, Seth Godin and Robert Scoble trivialize his success. Did they forget what Elvis said?

iA Opens Second Office in Switzerland

We had to be unusually secretive about the following developments. But now, we can finally lift the curtain. First, the big news project is finished. Second, we have opened a second office in Zürich, Switzerland.

Surfing the Avalanche

The supposed recession is the best thing that could happen to us readers, consumers, new media makers. Avalanche, take us with you!

This is madness! No, This is Radiohead

The release of music for free online is certainly no new thing, with many bands finding success through file-sharing. That fill-sharing kills the record industry is also nothing new, however Radiohead recently made it official by showing that it's possible the make and reach millions without either.

Web Ad Spend Overtakes Newspapers

Earlier this year we speculated that in 2007 "Big ad investments start streaming in". Our prognosis was heavily understated.

Web Trend Map: Reactions

What started as a fun new years card made quite a few waves. The Web Trend Map’s reception so far…

Web Trend Map 2007

As a Christmas and New Year’s present to our clients and readers we have created three fun Internet overviews.

Internet 2007 Predictions

After looking closer at what made the web in 2006, it is time for some bold predictions.

Read Different: Apple Ads in Japan

Last Sunday, they started airing the "Hello, I'm a Mac… and I'm a PC" ads here in Japan. And here's a surprise: they're different. The Mac guy isn't particularly cool and the PC guy is a real "salary man" type. The ads aren't as obvious as the Western originals.