Articles related to Logo
Logo, Bullshit & Co., Inc.
Everybody likes logos. Everybody wants their own logo. Everybody wants to make their own logo. Everybody has a computer and some fonts. Anybody can make a logo. What makes designers think they are so special?
Gap: Controlled Brand Demolition? No.
There has been speculation about whether the Gap redesign was a super-dynamic marketing stunt, or just mere tomfoolery. If you know how plump most big corporations are, the answer to that seems pretty clear (tomfoolery). In the light of the recent run of brand redesign hullaballoos, it’s worth discussing whether scandalous redesigns help brand awareness or hurt brand image.
Branding Crimes: 1. Missing Logo
The Interface is the brand—but few interfaces qualify to leave out the main orientational element—the logo.
