Design Positivism is the belief that at a certain point in time, Web design will be a fully objective practice, based on objective rules and an infallible scientific method. Design positivists are usually not aware that they are design positivist or that they presume a perspective-independent absolute truth. They look down upon the humanities because they do not offer measurable, weighable, countable results. Some design positivists claim that the humanities will sooner or later be swallowed by natural science. In spite of their dubious metaphysical ideology, design positivists are often highly intelligent and offer valuable inputs.
iA creates digital products. We run small design studios in Tokyo, Berlin, and Zurich that serve great clients around the globe. Subscribe to our newsletter to receive brief summaries of our articles and interviews.