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Social Media: A marketing term invented by “social media marketing specialists” who wanted to avoid the words “internet” and “marketing” at a time when “internet” sounded too cold for the hot air they were trying to sell. For some time Social Media merely meant “Facebook and Twitter and all the other crap.” Since then it has established itself as a general term meaning anything from “modern internet”, to shit storm magnet, damage control center, content marketing or online Advertisement.
Jam-packed update preceding iA Presenter's first anniversary, primarily centered around image handling.
Why should Facebook—the biggest beneficiary of the iPhone, its tools, and its infrastructure—pay nothing, when small developers have to pay tens and hundreds of thousands of dollars?
It seems the times of free online advertising for indies are over. Blogs are not what they used to be, RSS is about to be buried. Facebook is a commercial and moral nightmare, and so is Facebook's Instagram. On Twitter, our main marketing channel since 2007, our engagement is sinking year after year. On Google, VC powered startups steal our ad positions, and we're all too old for Snapchat or TikTok. So what can you do in 2019 to get the word out?
Facebook fishing for our email passwords, Roomba is hovering up all the data on our homes, Amazon is listening to our conversations for laughs, Tik-Tok spying on our kids. And that we see so much dirt on the surface makes it likely that under the surface it's even worse. The solution for all of this: "Ethics". Design ethics! Tech ethics! Business ethics! Ethics for AI!
You may have heard that the best way to deal with the “information overload” is to switch off your devices. To take a break from the Internet. Go for a run. Roll out the Yoga mat. Read a book. Talk to your friends. Switching off is good advice. But eventually, you’ll be back. How about changing? Changing from passive, to active. From scroll to search, from react to rethink, from like and retweet to write and link. Take the power back.
Every time we read a computer-generated text, part of our life gets sucked into a little black electric hole.
How do you deal with erroneous tweets? Not any erroneous tweets, your erroneous tweets. The tweets that you misspelled or, worse, that contain information you later discover is false, or a late night knee-jerk response you regret in the morning.
Our call to question the common practice of blindly adding social media buttons to every page got a lot of attention, and found many friends across the board. This proves we are onto something. Let’s look at some of the more critical reactions.
Promising to make you look wired and magically promote your content in social networks, the Like, Retweet, and +1 buttons occupy a good spot on pretty much every page of the World Wide Web. Because of this, almost every major site and brand is providing free advertising for Twitter and Facebook. But do these buttons work?
Our latest Web Trend Map tells the story of Twitter and its 140 most influential Twitter users. Surprisingly, it’s even more popular than Web Trend Map 4.
Hier ist unsere nächste Web Trend Map. In diesem Jahr gibt es keinen Metro-Fahrplan und auch keine Internet-Adressen. Stattdessen zeigen wir die 140 einflussreichsten Twitter User mit #Namen, #Alias, #Kategorie, #Einfluss, #Aktivität sowie wann und was sie zum ersten mal getwittert haben.
It’s one year since our last Web Trend Map. A lot has happened, but there are not enough changes in the landscape of domains in the last 12 months to create another domain-based Web Trend Map. The big changes happened one level higher, on the social layer, that is: On Twitter and Facebook.
"Social media marketing" is bullshit. If that upsets you, don't read the following text.
We all waste too much time reading (and writing!) boring text. Here is one solution to the problem.
After all, blogging is over now, isn't it? Very probably so.
The IT-Revolution promised to free and enrich us. To free us from propaganda, to free us from mindless TV, to free us from advertisement torture, and to enrich us by letting machines do all the boring work so we'd have more free time. So, how did it go?
Dear anonymous reader, if you intend to be critical: Be our guest. But if you're our guest, act like a guest.
This year we have seven predictions. If they are as accurate as last year’s, we should make this a paid service.
Here’s what we said was going to happen in 2007 one year ago, compared to what really happened…
You often hear people saying that other people understand or don't understand the media. Funny enough that the appreciative "he/she understands the media" is applied to success in old media, while "he/she does not understand the media" is applied to old media people fumbling with the Internet.