“400,000 downloads with a super simple app” (Business Insider)
The following Interview on iA Writer and the secret of its success has appeared in Business Insider, who reached out to us, “to get the story on where his app came from, where it's heading, and what's wrong with contemporary text editors.”
Responsive Typography: The Basics
When we built websites we usually started by defining the body text. The body text definition dictates how wide your main column is, the rest used to follow almost by itself.
. Until recently, screen resolution was more or less homogeneous. Today we deal with a variety of screen sizes and resolutions. This makes things much more complicated.
New Site with Responsive Typography
With the chaos of different screen sizes and a new generation of web browsers, the design paradigms of layout and typography have shifted away from static layouts and system fonts to dynamic layouts and custom web fonts. Screens are changing not just in size, but also in pixel density. Now we need not only responsive layouts, we also need
“Web design is engineering” (Jonny Holland)
Jeron van Geel interviewed Oliver Reichenstein on Jonny Holland. He asked a series of questions about the relationship between Philosophy, Design, Japan and Western culture.
iA’s 2006 Facebook Designs, Redesigned
From December 2006 to February 2007 we were in touch with the product manager of Facebook. The prospective: Redesigning Facebook. Eventually. Since the contract was never signed, we kept our designs in the drawer. Until now…
What’s Next in Web Design?
I’ve been asked by the Italian magazine
to write an article on The Future of Web Design. Here is the (longer) English text.
Webapp Death Match: Google vs. Apple
With websites turning more and more into web applications, functionally as well as aesthetically, it'd be interesting to look at what makes a Web app work in terms of skinning. We start off by comparing two different approaches: HTML-skin vs. desktop-application-skin. In other words, Google versus Apple.
Branding Crimes: 4. The Start-Button
We have hated this thing for over 12 years now—the button that launches a pull-up menu. Only the twisted minds over at Redmond could come up with this. Yeah, I know it's not a real "Start" button anymore, with Vista it's become more of a clickable logo like the Macintosh one. But, after all this time, it is still a push-up menu. And that is another major branding crime. Why?
Branding Crimes: 2. Stealing Interfaces
A wonderful example of what not to do if you believe that Brand = Interface. Copying interfaces defines you as a second choice company.
Branding Crimes: 1. Missing Logo
The Interface is the brand—but few interfaces qualify to leave out the main orientational element—the logo.
Face Off: The Essentials of Online Rebranding
A company may choose to rebrand itself because of a merger, a bankrupting scandal, or because they simply have outgrown their name. These are solid reasons; however, on the web, rebranding should be considered with the caution of a face transplant.