Icons save space. Icons look crisp. Icons give quick answers to hard questions: How do we make it nicer? How can we brand it? How do we make it more fun? We ♥ icons. Until they start messing with our minds.
Learning to See
Learning to design is learning to
, an adventure that gets more and more captivating the further you go.
A love letter to my profession.
Bringing Responsiveness to Apps
iA Writer for Mac is the first native text editor that uses a responsive design. Why did it take so long?
“400,000 downloads with a super simple app” (Business Insider)
The following Interview on iA Writer and the secret of its success has appeared in Business Insider, who reached out to us, “to get the story on where his app came from, where it's heading, and what's wrong with contemporary text editors.”
“Good design is invisible” (The Verge)
Since iA's work is informed by its presence in Europe and Asia, The Verge wanted to know our thoughts on the differences between the two, and in particular where he sees the state of Japanese design right now.
Responsive Typography: The Basics
When we built websites we usually started by defining the body text. The body text definition dictates how wide your main column is, the rest used to follow almost by itself.
. Until recently, screen resolution was more or less homogeneous. Today we deal with a variety of screen sizes and resolutions. This makes things much more complicated.
New Site with Responsive Typography
With the chaos of different screen sizes and a new generation of web browsers, the design paradigms of layout and typography have shifted away from static layouts and system fonts to dynamic layouts and custom web fonts. Screens are changing not just in size, but also in pixel density. Now we need not only responsive layouts, we also need
The idea: Look at the history, shape and sound pattern of each letter, sum it up in 140 characters, and collect a beautiful specimen for each letter.
Designing for iPad: Reality Check
Over the last two months we have been working on several iPad projects: two news applications, a social network, and a word processor. We worked on iPad projects without ever having touched an iPad. One client asked us to “start working on that tablet thing” before we even knew whether the iPad was real.
What’s Next in Web Design?
I’ve been asked by the Italian magazine
to write an article on The Future of Web Design. Here is the (longer) English text.
The 100% Easy-2-Read Standard
Using 10 pixel Verdana made sense in a time when screens were 640 pixels wide. Today it is a mistake.
Read Different: Apple Ads in Japan
Last Sunday, they started airing the "Hello, I'm a Mac… and I'm a PC" ads here in Japan. And here's a surprise: they're different. The Mac guy isn't particularly cool and the PC guy is a real "salary man" type. The ads aren't as obvious as the Western originals.
Coca-Cola and The Matrix
Brands make us associate positive values and positive experiences with the products they mark. Brand values are defined by the senior management in the “Brand Matrix”. Coca-Cola recently changed their brand matrix. Are we soon going to associate other things with Coca-Cola?
Why is Simplicity Difficult?
Simple websites are easy to use, easy to understand, nice to look at. In practice, websites are either unusable or ugly and filled with too many words. Why do designers have a hard time to keep it simple?