Apple: Noun. A fruit and the name of a music company jointly owned by Paul McCartney, Ringo Starr, and the estates of John Lennon and George Harrison. A cool startup in California also uses the name to sell dope computers, sick mobile phones, and awesome tablets, and lit headphones, and stellar mobile payments, and legit digital wallets, and fire credit cards, and ace watches, and killer digital streaming devices, and a boss gaming platform, and a prime fitness service, and a turbo news platform, and several sweet software stores, and fly loudspeakers, and fresh VR goggles, magic mice and other stuff... but no music, because per agreement with the Beatles the other Apple is not engaging in the music business. Ah, wait, in 2007 Apple and Apple settled, and now one Apple licenses music from the other Apple. But none of the Apples sell cars, even though they were looking into it. Apple is popular among young Americans and the top earners around the globe. It is so successful among people who spend money online, that it can dictate business terms with the music, banking, TV and Film, Healthcare, Retail, Education, Automotive, and of course the mobile Software industries. The EU has stepped in to regulate Apple's increasing power. Apple enthusiasts fight on Apple's side for Apple's right to use the all the available power of its fully functional battle station. Like its former rivals Microsoft and Google, Apple has recently given up on its identity and joined the global movement of Making everything the same, reducing its brand identity to a formal differentiator relevant for shareholders. Unlike their competitors, who have agreed to call it Artificial Intelligence they have chosen a pun for their equalizing initiative, and named it Apple intelligence.

Articles related to Apple

I Want You Back (The Dropbox Remix)

Dropbox finally has a native Files app integration. This is good news for iA Writer.

Style Check on Windows, Big Sur Support, and Next Steps for Android

iA Writer for Windows 1.4 is now available and it brings Style Check in a free update. We launched Style Check on Mac and iOS this past summer and we have never received so much praise for a new feature. You sent us request after request to bring it to other platforms. We doubled our efforts to bring it to other platforms as soon as possible. It's ready for Windows as of today. We are working on bringing it to Android next.

Apple cuts 30% commission to 15% for small developers

Apple will lower its commission to 15% if you make under one million US dollars per year. For small developers, this is fantastic news and overall it’s a good step in the right direction. In the bigger picture, more steps need to follow.

Why is Facebook not Paying the Apple Tax?

Why should Facebook—the biggest beneficiary of the iPhone, its tools, and its infrastructure—pay nothing, when small developers have to pay tens and hundreds of thousands of dollars?

How to Think Different

This week we published two long posts on Monopolies, the Apple Tax, and Subscriptions. Both articles come to the conclusion that lowering the 30% fee Apple charges developers would benefit everyone. The tax is at the core of their Antitrust case, at the core of the developer's business model. And in the end, it is in our common customer's interest to lower it, because profitable development produces better software.

Subscription or no subscription? That is not the question.

Companies selling apps via subscriptions use drama to sell: "Either subscription or we die.”

On Monopolies, Apple, and Epic

Google has built a complete monopoly on search. Amazon uses the sales data of its resellers to continuously expand and solidify market dominance. Facebook copies the competitors that they can’t bully into being bought to keep their dominant market position. Apple is partying in antitrust land forcing its competitors to hand out 30% of its revenue. The game is rigged. And no one is enforcing the rules. Except for Epic, the maker of one of the most successful games of all time.

MacStories App Of The Year and Custom Backup

2019 was a good year for iA Writer. Sales were good, reviews were good and in the end we got rewarded for our work with the App of the year prize from MacStories.

Multi-window, Dark Mode, Content Block Flexibility

iA Writer 5.3 is ready for iOS13. It now comes with multi-window support, Dark Mode, and Content Block improvements.

Useful macOS Tricks

People sometimes ask us "What tricks do you designer guys use on your Macs that I don't know of?" We don't know what you don't know, but there are a couple of general tricks using macOS that you might not all be familiar with.

New File Library for Windows

iA Writer for Windows came out one year ago. We launched version 2 and called it 1.1. It comes with a cleaner UI, sweeter typography, tighter templates, better word export, and a powerful file library. At first sight, it just looks like we've closed a gap to its older sibling, the Mac app. But there is a subtle twist

Eight Languages Wrapped in Wallpaper

Both iA Writer for Mac and iOS are localized in English, German, Japanese, Chinese, French, Italian, Portuguese and Spanish. For this update, we've decided to add a little present: 17 beautiful wallpapers for your desktop, mobile phone, or tablets.

How does sending traffic to the App Store affect your App Store ranking?

Sending too much traffic too the App Stores might negatively impact your App Store ranking.

iA Writer 5: Forging the Hammer

Last week we explained how we believe that technology evolves from raw to complex to simple and how this relates to iA Writer. In order to simplify it even more, we asked how you see iA Writer in future—and what and how you’d expect to pay for it. To a handful of questions we received a warm wave of response from you. You all agreed on on thing: Let's keep it simple.

iA Writer Comes in Colors

In 2013, iA Writer introduced Syntax Control: syntactic highlighting as an editing feature. We kept it minimal: only one part of speech at a time, in blue. With version 3.1, iA Writer breaks out of its minimalist straitjacket. Syntax Control now highlights parts of speech in blue, yellow, orange, purple and green. She’s a rainbow.

iA Writer 3

Five years ago this month we released iA Writer for iPad. We built apps for Mac, iPhone, Android, and a whole new iA Writer Pro branch. People who use iA Writer enjoy the experience of writing with it, they love its purity. We released iA Writer 3, the third generation of our writing machine, as a free upgrade to iA Writer Pro.

Introducing iCloud

We have just updated iA Writer for Mac, iPhone and iPad. We have been working hard to make them compatible with upcoming Mountain Lion and iCloud features. What’s new?

Responsive Typography: The Basics

When we built websites we usually started by defining the body text. The body text definition dictates how wide your main column is, the rest used to follow almost by itself. Used to. Until recently, screen resolution was more or less homogeneous. Today we deal with a variety of screen sizes and resolutions. This makes things much more complicated.

iA Writer for Mac

A better tool doesn’t make a better craftsman, but a good tool makes working a pleasure. iA Writer for Mac is a digital writing tool that makes sure that all your concentration goes into the text instead of the program.

iPad App Sales Numbers: WIRED vs. Writer

We're tracking the performance of iA Writer with a wonderful app called AppViz from ideaswarm. AppViz not only allows you to track your own sales—you can also use it to evaluate how much other apps make, if you have comparable sales numbers. My first question was: How much does WIRED make?

iPad: Scroll or Card?

How do you navigate content on the iPad? Scroll or flip? In 1987, the biggest neck beards in tech held a conference on the Future of Hypertext and there were two camps, “Card Sharks” and “Holy Scrollers”. They had an epic battle over this question: Should you scroll or flip pages on the screen? Who won the fight?

A. Burroughs on iA Writer

I wasn’t expecting this. In three weeks, we’ve sold over 13,000 apps and every day we seem to climb up another rung in the App Store. While selling apps makes the product feel real and secures future development, the biggest personal satisfaction comes from the feedback our app gets from professional writers.

Writer for iPad

“Writer has out-innovated Apple. Writer is actively designed to help you write.” —Fast Company

Introducing iPhone Nano & Shuffle

Apple's iPhone proves again that user experience is brand experience. But I'm still unsure if I really want one; they're kind of too big and too complicated for an old man like me.