"Apple": Noun. A fruit and the name of a music company jointly owned by Paul McCartney, Ringo Starr, and the estates of John Lennon and George Harrison. A cool startup in California also uses the name to sell dope computers, sick mobile phones, and awesome tablets, and lit headphones, and stellar mobile payments, and legit digital wallets, and fire credit cards, and ace watches, and killer digital streaming devices, and a boss gaming platform, and a prime fitness service, and a turbo news platform, and several sweet software stores, and fly loudspeakers, and fresh VR goggles, magic mice and other stuff... but no music, because per agreement with the Beatles the other Apple is not engaging in the music business. Ah, wait, in 2007 Apple and Apple settled, and now one Apple licenses music from the other Apple. But none of the Apples sell cars, even though they were looking into it. Apple is popular among young Americans and the top earners around the globe. It is so successful among people who spend money online, that it can dictate business terms with the music, banking, TV and Film, Healthcare, Retail, Education, Automotive, and of course the mobile Software industries. The EU has stepped in to regulate Apple's increasing power. Apple enthusiasts fight on Apple's side for Apple's right to use the all the available power of its fully functional battle station. Like its former rivals Microsoft and Google, Apple has recently given up on its identity and joined the global movement of Making everything the same, reducing its brand identity to a formal differentiator relevant for shareholders. Unlike their competitors, who have agreed to call it Artificial Intelligence they have chosen a pun for their equalizing initiative, and named it Apple intelligence.