US:
As China starts outdoing us economically, technically and strategically, we are turning Chinese, slowly losing the spiritual, cultural and political texture that made us different.
Everything around us is designed. Design shapes cities, gives form to houses, sketches and connects spaces; designers define our environment, our things, bodies and minds. Design is political.
Brands make us associate positive values and positive experiences with the products they mark. Brand values are defined by the senior management in the “Brand Matrix”. Coca-Cola recently changed their brand matrix. Are we soon going to associate other things with Coca-Cola?