Design: In everyday life, “Design” refers to the pleasant shape of things. It is a superficial term, cosmetic rather than structural in its meaning. When designers talk about “Design” they refer to how a product or service works, rather than how it looks. Designers, a highly heterogeneous audience, have a more structural, sometimes even moral understanding of how products are built. The difference in use can lead to a lot of misunderstandings. When talking to a client, be sure to specify what kind of design you’re referring to, which helps avoid debates around Taste.