Design has different meanings. In every day life, “design” refers to the pleasant shape of things. It is a superficial term, cosmetic rather than structural in its meaning. And that’s fine. When designers talk about “design”, they refer to how a product or service works rather than how it looks. Designers, among themselves a highly heterogeneous audience, have a more structural, sometimes even moral understanding of how products are built. The difference in use can lead to a lot of misunderstandings. When talking to a client, it is key to specify what kind of design you are referring to to avoid debates of → Taste.