Writer

Apple Design Award Finalist After 15 Years

Good design is long-lasting

Insights

Know How

Jony Ive’s Philosophy of Design

Insights

Maker’s Knowledge

Giambattista Vico’s Design of Philosophy

About Us

Tokyo Focus Tracks

Soothing typographic train rides for chilled writing

Notebook

iA Wins Red Dot Best of Best

The highest distinction for pioneering designs

Writer

Markdown and the Slow Fade of the Formatting Fetish

Like moss on a star destroyer

Writer

Simple, Slick & Smooth

The all new iA Writer for Windows

Writer

Screenwriting Challenge

iA sponsors NYC Midnight 2025

Presenter

How to Master iA Presenter

Tutorials, videos, and tips for story telling

About Us

Unveiling the 2024 iA Award

And the winners are…

Writer

Which Story Will Win?

The NYC Midnight 2025 Short Story Challenge

About Us

New Year Recap 2024

Looking back before we look forward to the next year

Presenter

Slowly Melting Eye Candy

The screen saver you always wanted

Presenter

Share Your Presentation in One Click

Send the link—no login, no pinching, no squinting

Writer

A Chess Template for iA Writer

Celebrating the 2024 FIDE World Championship

Writer

iA Writer for Windows 2.0

In public beta, coming soon

Presenter

New Wallpapers

For your phone, tablet or desktop computer

About Us

iA Winterfest 2024

A gift, every week, until Christmas

About Us

The 2024 iA Awards

Share your best work and win an iA Notebook

Writer

How to Master iA Writer

Tutorials, Tips, and Tricks

Notebook

The Second Notebook Batch

Not sure what to get your friends for Christmas?

Writer

On Writing Setups And Staying Motivated

The iA guide to writing your first novel, Part IV

Writer

Story Outline and Research

The iA guide to writing your first novel, Part III

Writer

Memorable Characters and Unique Worlds

The iA guide to writing your first novel, Part II

Writer

The Driving Question, and Your Daily Routine

The iA guide to writing your first novel, Part I

Writer

Stay in control of Apple’s AI Writing Tools

iA Writer highlights the additions made by Apple’s AI

Presenter

The Five Canons of Rhetoric

Create, structure, design, prepare—the rest is easy

Writer

Our Android App is Frozen in Carbonite

Google altered the deal

Presenter

Your speaking voice

Timeless advice

Writer

Faster Filing With Tree View

A step forward for large writing projects

Design

Making Icons Fresh

Simple is never easy.

Presenter

Add Images Fast With Unsplash

High-quality images for iA Presenter

Insights

Books That Shaped iA

Five books that helped us improving our writing, presenting, and design skills.

Writer

The Art of Screenwriting

Interview with a script doctor

Writer

How to Build Worlds, and Why…

…and where to begin?

About Us

iA‎‎‎lice

The fourth of July is also Alice Day

About Us

Books That Made Us

A selection of books about writing, presenting and design

Writer

Why write?

A lifelong learning process that keeps us awake, sharp and connected

Writer

Turning the Tables on AI

How about using it not to think less but *more*?

Presenter

Finding confidence

Practice, practice, practice

Design

Design as Thought

AI and the Future of Design

Presenter

Behind the gesture

Where do I put my hands while I speak?

Writer

I Want You Back

(The Dropbox Remix)

Insights

No Thanks

Apple makes the greatest ads… but not always

Presenter

Sharing Presentations Made Easy

Available in iA Presenter beta for Mac

Design

A Good Image Tells a Good Story

What Does it Say?

Design

AI and the Beauty of Human Flaws

On the Aesthetics of AI

Notebook

iA Notebook Preorders

Preorders are open

Writer

Avoid Repetitive Busywork

iA Writer 7.1 with new Shortcuts

Presenter

Successful Methods of Public Speaking

Never imitate

Design

AI Videos: ******* Psychotic

Reflecting the unreflected horrors of AI animations

Presenter

Improved Image Handling

Update 1.2 for iA Presenter’s first birthday

Writer

NYC Midnight 2024

iA sponsors the Screenwriting Challenge

Design

AI Art is The New Stock Image

Critique of the pure AI image

Design

Is Every Picture Worth 1,000 Words?

Critique of the pure stock image

Writer

NYC Midnight 2024

iA sponsors the Short Story Challenge

Presenter

Finishing your speech

The conclusion is not a formality

Information Architects

The 2023 Recap

From a single app to three products

Presenter

iA Presenter Beta for iPad and iPhone

The final gift of this year’s Winterfest

Tips

iA Markdown Dictionary

Right click syntax in your editor, any editor

Writer

The iA Writer Template for Screenwriters

Writing your screenplay, 100% focused

Notebook

iA Writer in Paper

iA Writer in the form of a physical notebook

Writer

Whoa, Feedback!

iA Writer 7

Design

iA Winterfest 2023

Enter our raffle to get one of the first iA Notebooks

Writer

Authorship in Times of Artificial Intelligence

iA Writer now dims the text you paste from AI tools

Writer

Writing with AI

We put ChaptGPT to the test

Writer

No AI Feature

As everyone does the same thing, we try to get one step ahead

Design

Copycats &  Other Monsters

Things can be replaced—lost time, however, is forever lost

Writing

The Daily Writing Habit Emergency Kit

Five hacks for creative writing

Design

The Limits of Design Automation

On Artificial Intelligence and Information Architecture

Design

Writing by Numbers

A fun game to plan, start and guide your writing

Design

Unraveling the Digital Markets Act

We read and analyzed it from beginning to end

Design

Launch Day

Fixitfixitfixit

Presenter

Presentation Tips

The five key points to holding a moving presentation

Presenter

Presenter Pricing (II)

How many Big Macs for an app?

Design

AI and the End of Writing

What should we do with all the free time?

Presenter

Ho Ho Ho

A letter template for iA Writer

Design

Design Takes Time

Like all good things

Presenter

Presenter Pricing (I)

We could just ask you how much you would pay, but…

Design

Secret Sauce and Future Music

On the limits of sharing in business communication

Presenter

The Story-Based Presentation App

iA Presenter cuts creation time to a minimum

Design

Designing with Emoji

Used everywhere, they just decorate boredom

Presenter

How Can We Make Presentations Better?

You just need a good story and an app that lets you tell it

Presenter

Being Boring

What’s Wrong With PowerPoint?

Writer

Now with Lasers

iA Writer 6 opens the doors to wikilinks

Writing

End Procrastination

How do you beat it and get things done?

Design

On Apps and Coffee

How many apps does a cup cost… that is here the question

Writing

Focused, Structured, and Future-Proof

Markdown in Academic Writing

Writer

Everyone is Distracted Once in a While

How iA Writer helps with ADHD

Writer

Style Check on Android

Your most requested feature

Writer

Focus Mode

iA Writer is an ADHD-friendly Writing App

Writer

Windows Style Check

iA Writer for Windows 1.4 is here

Digital Strategy and Design

Apple cuts commission to 15%

…f you make under one million US dollars per year

Digital Strategy and Design

Facebook avoids the Apple Tax…

…while small devs get milked

Digital Strategy and Design

How to Think Different

True respect is mutual

Digital Strategy and Design

Subscription or no Subscription?

That is not the question

Digital Strategy and Design

On Monopolies, Apple, and Epic

The game is rigged

Writer

The Power of Style Check

A personal editor-in-chief… on your device

Writer

Syntax Control, Individual Scroll, Snippets

iA Writer for Windows 1.3 is here

Design

A New Site

We redesigned everything.

Writer Tutorials

PDF Preview, Web Publishing, And Killer Editing

iA Writer 5.5 for Mac and iOS

Writer

MacStories App Of The Year and Custom Backup

2019 in review

Writer

PDF Preview, New Typography, Preferences

1.2 of iA Writer for Windows

Writer

Multi-window, Dark Mode, Content Block Flexibility

iA Writer 5.3

Design

Useful macOS Tricks

Seven designer hacks

Information Architects

The Nice Place

What can you do in 2019 to get the word out?

Writing

Music in Writing

Do you wonder sometimes about sound and letters?

Writer

New File Library for Windows

iA Writer for Windows 1.1

Technology and Web Trends

Ethics for Designers

There is a connection between good and beautiful.

Writer

Word Export and GitHub on iOS

iA Writer 5.2

Writer

A Typographic Christmas

iA Writer now offers three custom designed writing fonts

Writing

Write to Organize

With tags and x-callback-urls

Digital Strategy and Design

Ethics and Aesthetics

The most precious things cannot be measured, counted or weighed

Design

Designed in China, Assembled in California

We don’t resist because we don’t care

Writer

Hokusai Desktop Backgrounds

17 wallpapers

Writer

A New Document Library

iA Writer for Mac 5.0

📄

Writing

Politics and the English Language

An essay by George Orwell

Writing

The Elements of Style

A timeless guide to clear and effective writing

Writing

Good Writing is Good Thinking

by Karl Philipp Moritz

Writing

Using Parts of Speech to Improve Your Writing

iA Writer’s Syntax Highlight

Writer

Writer vs. Word

A death match

Writer

Mac with Tabs

iA Writer 4.2

MAC

Design

Take the Power Back

Let’s move from passive to active

Writer

iOS: Backups for Dropbox, Google Drive and Co.

iA Writer 5.0.5

GOOGLE CAUSE

Design

Computer Poetry

Every time we read a computer-generated text, part of our life gets sucked into a little black electric hole

Design

Make Bots Identifiable

Propaganda has become too cheap and easy to resist

Digital Strategy and Design

How does sending traffic to the App Store…

…affect your App Store ranking?

Design

Is Time Money?

What happens to people’s time when Bitcoin falls?

Design

Design is Political

And Hillary Clinton uses iA Writer

Design

Web Trend Map 2018

The key ingredient is missing

Design

News from Facebook

A brief history of lost time

Design

Why we like distractions

And what we can do about it

Writer

Kickstarted

iA Writer for Windows

Design

The Ideal Paragraph

On thoughts made of thoughts

Design

Who serves whom?

When AI things go wrong and no one is responsible

Design

“Art at scale”

Excerpts from Alan Kays emails

Writer

Boom! Boom! Boom!

A big year for iA Writer

Design

Duospace Fonts

In search of the perfect writing typeface

Writer

95% Keyboard

iA Writer 5

🎹

Writer

Files in iOS11

A new Files app integration in iA Writer 5

Writer

42,000 Different Phones and Tablets

iA Writer for Android Oreo

Writer

iA Writer 5 for iPad

A sneak peek

Writer

iA Writer 5 for iPhone

A sneak peek

Writing

Math With Words

On Using Numbers to Write

Writer

Forging the Hammer

iA Writer 5

Writer

From Raw to Cooked to Sushi

iA Writer 5: From raw to complex to simple

Writer

Content Blocks!

iA Writer 4

Design

UX Lessons In Game Design

What designers can learn from games

Design

Multichannel Text Processing

The many benefits of using Markdown

Design

On Icons

We ♥ icons, madly

Writer Tutorials

iA Writer Video Tutorials

Tips and tricks

Writer

She’s a Rainbow

iA Writer’s Syntax Control comes in colors

Writer

The Third Generation of Our Writing Machine

iA Writer 3

Writer

Starting Out On Android

An adventure

Design

Information Entropy

The Great Internet Garbage Patch

Design

Putting Thought Into Things

On quality

Writer

Introducing iA Writer Pro

An app that boldly goes where no one has gone before

Branding

Logo, Bullshit & Co., Inc.

What makes designers think they are so special?

Design

Learning to See

A love letter

Information Architects

“Law and So­ci­ety, Tech­nol­ogy and Power”

Oliver Re­ichen­stein at Keio Uni­ver­sity

Writer

Bringing Responsiveness to Apps

Why did it take so long?

Writer

“400,000 downloads with a super simple app”

Interview with Business Insider

Design

“Good design is invisible”

Interview with The Verge

Writer

Introducing iCloud

iA Writer for Mac, iPhone and iPad updates

Design

Twitterror

How do you deal with erroneous tweets?

Design

Responsive Typography: The Basics

How to deal with a variety of screen sizes and resolutions

Design

Follow-up to “Sweep the Sleaze”

We are onto something

Design

Sweep the Sleaze

Do social media buttons actually work?

Design

New Site with Responsive Typography

We need not only responsive layouts, we also need responsive typefaces.

Design

Improving the Digital Reading Experience

Digital vs analog reading

Design

“Why Simplicity Creates Great User Experiences”

Interview with DRT.fm

GREATEST MAN

Design

iABC

The history, shape and sound pattern of each letter

Writer

On Prices and Features

Somehow almost everything is always too expensive

Writer

iA Writer for Mac

A good tool turns working into pleasure

Design

Business Class

Freemium for News?

Design

A Web Designer on Fukushima

Technology and Hubris

Digital Strategy and Design

iPad App Sales Numbers

WIRED vs. Writer

Design

Form and Information

A lecture

Writer

Stephen Fry on iA Writer

“Astonishingly simple.”

Design

iPad: Scroll or Card?

“Card Sharks” vs “Holy Scrollers”

Writer

A. Burroughs on iA Writer

“It is tiny but it is huge”

Branding

Gap: Controlled Brand Demolition? No.

A marketing stunt, or mere tomfoolery?

Information Architects

Can Information be Architected?

“iA on IA” from EuroIA 2010.

Writer

Writer for iPad

“Writer has out-innovated Apple.” —Fast Company

WRITE

Design

Can Experience be Designed?

Rhetoric and reality

Design

“Web design is engineering”

Interview with Jonny Holland

Design

Just like a Paper Tiger…

WIRED on iPad

Design

Cosmic 140

Art for Geeks

Design

Cosmic 140

Per Anhalter durch die Twitter Galaxis

Design

Designing for iPad

No iPad yet? Print it!

Design

iA’s 2006 Facebook Designs, Redesigned

The contract was never signed, so we kept our designs in the drawer… Until now…

FACEBOOK

Design

Our Next Trend Map

Meet the Cosmic 140

Design

API for News?

Reuters, NYT & iA Inc.

Design

What’s Next in Web Design?

An outlook for L’Espresso

Technology and Web Trends

Web Trend Map Video Interview

An interview with GaijinPot.com

Design

Can Experience be Designed?

On mind control

Digital Strategy and Design

Dynamic Pricing for Digital Goods

We decided to try something new

Design

Kenya Hara On Japanese Aesthetics

What makes Japanese design so special?

Design

The Value of Information

The faster you entertain, the faster you must monetize

Design

Future of Journalism

A little bit of everything, please

Design

The Spectrum of User Experience

You gotta keep em separated

Design

Web Trend Map 4

The coolest gift for geeks

Design

Kill Blog Comments?

You can’t discuss and moderate at the same time

Design

Social Media Marketing?

Kaboom, Baby!

Design

New and Dirty

Tweet Blogging

Information Architects

Web Trend Map 4

A preview

Design

The Age of Digital Baroque

After all, blogging is over now, isn’t it?

Design

Webapp Death Match

Google vs. Apple

☠ 💑

Design

Elvis and the Opposite

Something random

Design

iA Opens Second Office in Switzerland

Exciting news

Design

Data Gourmet

Bon appétit

Design

Surfing the Avalanche

Emporte-moi dans ta chute!

Technology and Web Trends

Web Trend Map V3

Das ultimative Tool für Internetfreaks, die Web Trend Map 2008, ist nun als A0-Poster erhältlich.

Branding

Use Your Real Name When You Comment

If you’re our guest, act like a guest

Technology and Web Trends

Web Trend Map 3

The coolest gift for geeks

Technology and Web Trends

Web Trend Map 2008 Beta

We present you with the 2008 Web Trend Map, in all its beautiful beta glory. This time we’ve taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.

Technology and Web Trends

Web Trend Map 2008

New layers!

Digital Strategy and Design

Trend Map 2008

What’s New?

Technology and Web Trends

Predictions for 2008

Don’t take this too seriously

Design

Looking Back on 2007

And a summer of love it was

Branding

This is madness!

No, this is Radiohead

THIS

Branding

The Start-Button

Branding Crimes

Branding

Stealing Interfaces

Creation = Copy + Improve²

Branding

Missing Logo

Branding Crimes

Design

The Essentials of Online Rebranding

Face Off

Design

Web Trend Map 2007

Version 2.0

Design

A Word on Design Value

Quality costs time and money

Design

Newspaper Wiki

Schematics

Design

Washington Post Redesign

…as a Wiki

Design

Web Ad Spend Overtakes Newspapers

“This is our salvation.” Is it?

Design

The Future of News

How to Survive the New Media Shift

Design

10 Newspaper Myths

Deconstructed

🔟 📰

Design

Understanding New Media

Engage in its dialogue

Digital Strategy and Design

USA Today

Mission Accomplished

Insights

Pushers and Spammers Should Pay

Postage stamps for emails

Insights

How to Compete With Free

It is a lot of work

Insights

Tirekickers & Co. Ltd.

There are three kinds

About Us

Web Trend Map 2007

Reactions

Insights

Introducing iPhone Nano & Shuffle

Switch into shuffle mode to call a random dude

Design

Web Trend Map 2007

All the big players

Design

Internet 2007 Predictions

Apple, Google, and Co.

Design

Technorati

Big business with bogus data

Design

Partner in Astroturfing

Boycott Technorati?

Design

Web 3.0

You Say You’re on a Revolution?

Writing

Good Books Want to be Read…

…and re-read

Design

Build a Plane and Fly to Sicily

Never underestimate the artist

Design

The Electronic Gentleman

Inspiration is interactive, respect is reciprocal

Design

The 100% Easy-2-Read Standard

Don’t be lazy

Design

Read Different

Apple Ads in Japan

Design

New Athens

The old Greeks brought me here

Design

Webdesign is 95% Typography

Reactions

Design

Jakob Nielsen, Time Machine?

An interview with the usability guru

Branding

Coca-Cola and The Matrix

Signals work best if they’re bold

Design

The Interface of a Cheeseburger

Brand = UI

Design

Web Design is 95% Typography

Text as UI

Design

Design is How it Works

Deeper beauty

Design

CI and CSS

Cool stuff

Design

Why is Simplicity Difficult?

Style is easy, ease is hard

Insights

Internet Consulting

Or the rare art of being clear

Design

Usability News

The F-Pattern

Insights

Internet Users Visit Only 6 Websites

So what?

Design

Usability and Branding

Webdesign is Product Design

Design

Usable Interface Design

Why are Computers not Flying?

Design

The Right-Side Column

Just Noise?

Design

Do We Really Need a Site Navigation?

It’s not useless, but almost

Design

How Important is Design on the Web?

Do pretty websites work better than ugly ones?

Insights

Find an Accountant

Startup in Japan II

Insights

The Basics

Startup in Japan

Insights

What is an Idea and How Much is it Worth?

Form matters