Sending too much traffic too the App Stores might negatively impact your App Store ranking.
To sell as many apps as possible, we send all our traffic to the stores. Recently, some of the numbers left us guessing. The more traffic we send, the higher the sales. But, somehow, our App Store ranking suffers.
We constantly test new ways to optimize our sales funnel. The funnel Twitter – Site – App Store is a long, shaky funnel and we don’t get useful data from Apple’s Analytics.